Going Social with Business Networking
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Transcript of Going Social with Business Networking
Going Social:Connecting Social Marketing
to Business Networking
3 Things About Me:
• @jeremarketer• http://goingsoci.al• Firebrand Group
Who am I?
True or False?
• LinkedIn doubled in size from 50 to 100 million members between March ‘11 and January ‘13.
• The average Facebook user has 130 friends.• While Facebook has about 1 billion users, only 500 million
or so are active each month.• A survey of 600 small business owners across the United
States indicates that 90% are actively engaged in social networking sites
• Despite its resources, Google+ has only achieved roughly 25% penetration among the top 100 global companies.
• 24% of marketers have generated leads using Twitter.
“Social media is OK, I guess…but it’s not relevant to my job
function, like, at all.”- someone who’s probably not making
valuable business connections
For most job functions and industries, LinkedIn is a DYNAMITE social platform.
InMail has the potential to be the highest ROI tool in your social marketing arsenal.
Knowing who’s interested in you = time-efficient networking.
Are people seeing you the way you want to be seen?
A picture is worth a thousand words…and a recommendation paints a picture.
• Use outreach to build your Skills & Expertise recognition• Useful tool to start thinking about your personal brand
SlideShare
• Get found through SEO• Branding• Lead capture• Meeting setup• Build strong relationships• Analytics
• Attend or track any event• Find contacts’ events• Get recommendations
based on connections and experience
• Get slides, write-ups, photos, video
Banjo
• Connect all your networks together
• Find potential leads• See how you’re connected
to them• Create serendipitous
encounters
Facebook Groups
• Manage a “private” space
• Control sharing• Control who even
knows you exist• Post to multiple groups
at once• Ask questions• Share files
• Build a community• Clean and intuitive• 100% real-time
• Schedule social content to build a following
• Manage multiple social accounts from one interface
• Add team members• Easy access to analytics
• Determine buzz levels• Find brand promoters• Address brand detractors
• Leading
enterprise social network
• Embed Yammer feeds
• Groups• Expertise• Leaderboards• Events• Org Chart• Feeds
In Closing…
How can you take these examples and better embed social media into your business networking efforts?
THANK YOU