What is Branding?It is a term frequently used in Marketing

that refers to the process and construction of a “brand” or brand

equity.

What is its purpose?The objective of branding is

communicating a unique message about your business, product or service,

to differentiate it from your competitors.

What is the difference between

Brand and Branding?• Brand is the name, term, design,

symbol or other characteristic that identifies a product or service.

• Branding is the set of all the elements that reflect the vision of your business.

Examples of Branding

Examples of a Brand A brand enables the consumer to identify a product, service or business, and to differentiate it from its competitors.

Branding seeks to bring out the power of a brand by giving it value and credibility, causing a unique impact on consumers.

What is your Branding?What is it that makes you

visible, different and relevant?

The GREAT dilemma of entrepreneurs. Personal Branding vs corporate Branding...

Let’s consider a few cases…Professionals of services - for example, designers, consultants, doctors, lawyers,…

Personal Branding is essential in these sectors. The objective is to be positioned and occupy a privileged place in the mind of a particular audience.

Let’s consider a few cases…Professionals of sectors with a large public - such as medicine, design, fashion…

It is not uncommon to find a mixed option of both types of branding in these markets.

The already established personal Branding can be of big impact for the corporate Branding, transferring relevance to it.

Let’s consider a few cases…Professionals in the trade sector - for example mechanics, bakeries, restaurants, …

A well-established corporate Branding is most recommended for businesses that perform their trade in commercial areas. Both an internationally recognized company such as Toyota, and the mechanic’s shop in town, can have their brand and corporate Branding to make them stand out from among their competitors.

A good branding strategy empowers you to…

• Clearly define your brand in all its forms, scopes and states, giving it a unique personality

• Create your brand recognition and differentiate it from competitors

• Direct your efforts and objectives in the same direction

• Improve productivity levels

• Optimize your financial investments

Your personal Branding is uniqueInvest in it. It will be your lifelong

companion.