GNUS Presentation April 2014

© 2013 Genius Brands International, Inc

Andy Heyward, Chairman & CEO


There is a most unusual sector that exhibitsextraordinary and timeless characteristics...


Consider the following facts:


Animated content is an evergreen and lucrative business that transcends generations, borders and trends.


Cartoons from 50 years ago are still among the most popular properties featured on the newest distribution platforms.


Media is ubiquitous in kids’ lives.

There has never been a better time to be in the business of providing content for kids.


Children (< age 9) spend 35 hrs/wk consuming various forms of media, a 7% increase or an additional 2.2 hrs since 2009.

•TV usage is up 12% versus nine years ago.

•75% of kids say they watch short-form video on their “iDevice.”

•27% of kids’ daily media consumption is spent playing games. (Source: Nickelodeon, November 2013)


Kids consume media on an increasing variety of devices.

•40% of all families own a tablet, up from 8% 2 yrs ago.

•Tablet usage is now 8% of their daily media consumption. •72% of children under 8 have used a mobile device, and 38% of

children under 2 have used one – twice as many kids as 2 yrs ago.•The average amount of time children spend using mobile devices

has tripled. (Source: 2013 Common Sense Media)


There is more need and more opportunity for quality content than ever before.

Genius Brands International serves an underserved niche in the marketplace:

Content with a Purpose.


Content with a Purpose

Genius Brands International is dedicated to providing content that is as entertaining as it is enriching for kids, produced purposefully in multiple formats for today’s digital child.


Broadcast

Online

Mobile/ Tablet

Video On Demand

Subscription Services

Games/ Activities

Consumer ProductsPublishing, Toys, Electronics, Music, Apparel, Apps,

Soft Goods, Hard Goods

Our business is:Content with a Purpose for a Multi-Media Generation


®

Relaunch


• 80% brand recognition among Moms• 500 songs; 125 music videos• Over $40M in retail sales of Baby Genius®

toys (2009-2010)• 10M Baby Genius® DVDs/CDs sold in more

than 8,000 retail locations• #1 children’s on-demand property on Baby

Boost channel on Comcast; 60M+ downloads and over 500,000 VOD users/month

• iTunes: Over 500,000 downloads• YouTubeChannel: Over 15M views and

over 600,000 views/month; over 10,400 subscribers

®


Coming Soon: Expanded distribution

• New Online Streaming Service• New distribution with Comcast, Amazon and more


Coming Soon: Expanded merchandise program


Coming Soon: International expansion


Warren Buffett’s Secret Millionaires Club

An animated series created and starring Warren Buffett who helps kids understand the world around them. It’s not about reading a balance sheet, it’s about inspiring kids to form healthy habits from an early age.


Thomas Edison’s Secret Lab

A new animated series in development to inspire kids in science and math and embrace the entrepreneurial spirit of one of the most inspirational inventors of our time, Thomas Edison.

TM


Stan Lee in Stan Lee’s Mighty 7

In partnership with the superhero creator of all superheroes, this new animated featurelengthtrilogyfeaturesStanLeeasacharacterforthefirsttimeinthisanimated, “comic book reality series,” featuring Stan Lee himself.


Introducing Pascualina -- the charismatic, stylish, cosmopolitan trendsetter that every tween girl aspires to be!


Martha Stewart’s Martha & Friends

An animated series that inspires creativity through crafting and cooking.


Gisele Bündchen’s Gisele & the Green Team

An animated series inspiring “girl power” and the importance of protecting the universe.


Investment Profile

•Experienced management

•Strong brands

•Evergreen intellectual property

•Limited risk

•Huge potential upside


Management ProfileAndy Heyward

Andy Heyward is a multi-Emmy winning producer of children’s entertainment, who has made more episodes of kids television than any other producer. As former Chairman and CEO of DIC Entertainment, and now Co-President and CEO of A Squared, he has produced over 5,000 episodes of award-winning children’s programs, most

of which are household names. Some of Andy’s past work includes Ghostbusters, Inspector Gadget, Strawberry Shortcake, Alvin and the Chipmunks, Care Bears, Super Mario Brothers, Hello Kitty, Sonic the Hedgehog, Captain Planet, G.I. Joe, Madeline, Sabrina the Teenage Witch, Liberty’s Kids, Carmen Sandiego, the Archies and dozens more. Andy has had numerous industry recognitions, including 2 Emmys, 9 Emmy nominations, 2 Humanitas Awards, 2 Cable Ace Awards, 5 Golden Reel Awards, 3 Environmental Media Awards, 1 New York Television Festival Award and a National Education Association Award among others.

Amy Moynihan Heyward

Amy is a brand-creation executive who has spent more than 20 years creating, managing and launching some of the most valuable brands in the world. As one of the original members of Disney Cruise Line, she was an integral part of the creation of this successful Disney

business. As Director of Global Marketing for McDonald’s, she helped to grow its young adult business while managing brand consistency among cultures and countries. Earlier in her career, she was responsible for sponsorships and promotions for Hasbro Toys, and a part of the launch of a new theme park, a many new rides and attractions for Universal Studios Florida. Prior to creating A2 with Andy, she was VP of Marketing at the Los Angeles Times.


Andy Heyward, Chairman & CEO

GNUS Presentation April 2014

Entertainment & Humor

Transcript of GNUS Presentation April 2014