MA Global Media Management

Design OneWelcome to Part ThreeGuidance for Assessment Two: Digital Presentation

Part Three: Investigation and Analysis

• Parts one and two and the first assessment focused on key concepts for the year ahead.

• Part three and the second assessment focus on a structured, in-depth analysis of a media technology.

• All the lectures, seminars and workshops will be directly linked to this.

The brief

• For this assessment you will identify a media technologyand examine three aspects – marketing and branding,technological affordances, and user experience.

Assessment Two - Key Information

• Design One is weighted at 40 credit points of your MA.

• The Digital Presentation and the Critical Writing combined count for 60% of the total mark for this module.

• The presentation (not delivered in person) has a viewing length of 5 minutes and the critical writing word limit is 2,000 words.

• Deadline: Tuesday 12th January 2016 4pm.

Technologies get made, described, used in all sorts of ways

• In India, there are some brilliant jugaads:http://www.scoopwhoop.com/humor/pic-of-jugaad/

Media Technology

• You should choose a type of technology and onespecific named device/platform. The table belowprovides some examples. It is your choice whattechnology and device/platform you choose for yourdigital presentation:

Marketing and Branding

• For this part you should ask, ‘what audienceexpectations of this technology are being createdby the producers?’

• Your presentation could include materialsgathered from: the organisation’s website;television and magazine adverts; materials fromthe advertising agency who worked on theproject; fan websites; museum and libraryarchives.

The dreams, aspirations, lifestyles, hopes, needs, opportunities, goals, imaginaries, etc.

• Advert: https://www.youtube.com/watch?v=GQuChV3yuHg

Technological Affordances

• For this part you should ask, ‘how is thistechnology intended to work?’

• Your presentation could show the affordancesof your technology through demonstrations -recording a video of you using it; recording ascreencapture of you using it; publiclyavailable videos of others using it (such asproduct reviews).

How is it supposed to work? What are its features and characteristics?

• Tech specs:http://www.apple.com/uk/iphone-6/specs/

• Demonstration videos that you make/find.

• This is about the detail and the importance of buttons, features, screens, ports, plugs, etc.

User Experience

• For this part you should ask, ‘what do people dowith this technology?’

• Your presentation could include materialsgathered from: review forums; comment threads;videos posted to YouTube and other social media.You could also create a video/screencapturevideo exploring different (unexpected) forms ofusage (different from any instructional videosused for part two on affordances).

We’ve seen the advert. We’ve seen how it is supposed to work …Are there other/hidden stories? How is it actually made/used? Does this line up with the ideal?

• Video talking about ‘22 major problems with the iPhone six’: http://www.apple.com/uk/iphone-6/specs/

• What people do, could include how it is made. For example, https://www.youtube.com/watch?v=ck4XUnsfBuQ.‘When the world sees this line, they might think differently in this line’ (1.54)

Two Parts:

Total is 60% of module

• Digital Presentation (20%)

• Critical Writing (40%)

Part One: The presentation

• A PowerPoint, Prezi or Google Slides.

• Remember, you can use your techniques from the workshops to create and capture content.

• The submissions is online on eFolio blog to allow dynamic, visual content (e.g. videos). Use them!

• A viewing length of 5 minutes (10% leeway is 30 seconds!)

• This means adding up the different types of slide content:

Type of content Viewing length

Video Viewing length (so you could direct the viewer to a specific bit rather than whole thing)

Text 30 second

Images 10 seconds

E.g. from week 3 lecture slides

30 seconds 30 seconds 30 secondsVideo: 1 minute 26 seconds

The viewing length of the above slides would be: 2 minutes 56 seconds.

Narrating the presentation

• You should make sure that you clearly narrateyour slides for your reader.

For example, if you have a slide that consistsentirely of an image, then you would need toexplain what it is, where it came from, and whyit’s relevant.

• You can narrate and add reference by (a) putting text on slides or (b) provide a separate document with your ‘script’. Or a mixture of both.

a) Narrate through text on slides

• You could put a heading to guide the reader, add a text box with your analysis and put the source.

b) Narrate through text on slides

• You could provide the image on the slide

• And provide a separate script

Referencing

• All images, videos, news articles, academic quotes, etc. needs to referenced.

• References for the presentation can be in one of these places:

On the slideIn the scriptOn a final slide (not included in viewing length)

• The most important thing is that you are consistent and they can be found!

Creating and submitting the presentation

• In workshops next week (Mon 30th and Tues 1st) we will look at some top tips for creating and submitting your presentation.

• There will also be lots of time for discussing your ideas.

Supporting Critical Writing• In the supportive critical writing you will use academic

readings and analysis to help you critically comment onyour examples and your findings presented in thedigital presentation.

• You should use the supporting critical writing to makeconnections across all three aspects. This might includesimilarities and differences between the marketing andbranding, and how people actually use the technologyin their everyday lives.

• 2,000 words• Academic literature• Harvard referencing (in-text and at end like an essay)

Assessment CriteriaKnowledge and Understanding (A1-A4)

• Engage with a range of academic sources to define and evaluate concepts anddevelop your argument.

Subject Specific Intellectual and Research Skills (B1-B4)

• The digital presentation should engage with a range of sources to find differenttypes of visual materials relevant in the analysis of your examples.

• The supporting critical writing should engage with academic literature as part ofyour analysis.

Transferable and Generic Skills (C1-C3)

• Respond to the brief by examining the marketing and branding, technologicalaffordances, and user experience of a media technology.

• The digital presentation is clearly structured, within the stated viewing time,and technically proficient (i.e. links work; materials can be clearly seen andaccessed). Correct and consistent use Harvard referencing.

Guidance

• Workshops in weeks 10 and 11.

• Week 12 will have a showcase and they’ll be the opportunity for feedback. We will also have a Mac Suite booked for any technical questions.

Submission

• Same as with Design One, but with a different/new URL:https://www.efolio.soton.ac.uk/blog/dka1m14/design-one/magmm-design-one-a2-digital-presentation/

• You must e-mail wsasos@soton.ac.uk by Tuesday 12th January2016 4pm with the link to your eFolio page/DigitalPresentation. Use the following subject header: “MAGMMDesign One Digital Presentation”.

• Remember, slides (+ any script) and critical writing must becompiled into PDF or Word document and uploaded toBlackboard with the submission cover sheet.