Gmic babystep
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ONLINE UNIVERSITY FOR PARENTS March 2015
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Transcript of Gmic babystep
ONLINE UNIVERSITY FOR PARENTS
March 2015
We see a problem
Nobody is taught how to be a parent
We see a problem
Young parents spend significant time searching for advice online (AOL)
We see a problem
Parents want to be the best parents
Our solution
1 TIP 1 VIDEO 1 MINUTE
All our tips are created by international team
of experts and scientists
Quality product
OUR CONTENT
BabyStep.tv's Oscar nominee team shoot
videos California.
Quality product
OUR PICTURE
Quality product
12 LANGUAGES
3 videos per week
birth
1 year
6 years
Our videos
Child I.Q.Child E.Q.Day scheduleSocial skillsPositive habits
Child creativityChild’s daily routineGross & fine motor skillsLanguage acquisition
Target market
➢ China mother and baby products market is expected to exceed 2 trillion yuan ($320 billion) in 2015 (CIW)
Target market
➢ 16.8 MILLION children were born in China in 2014 (The 6th National Census)
Target market
➢ China announced the decision to relax the one-child policy (Wiki)
Delivery
MOBILE PLATFORMS
+ +
Delivery
SMART TV APPLICATION
+
Xiaomi TV???
Our mobile app
Our mobile app
Push-notification of new videosCatalog of watched videos
Our mobile app
Watch videoRead blogsExplore advices
Paid subscription
539 RMB 549 RMB 849 RBM
6 months 1 year Lifetime
But it was not the end...
Partners
MOOC Mobile operators
Internet TV Channels
Publishing of our video contents.Partners??
LICENSE
Top parenting sitesCO-BRANDING OF ONLINE UNIVERSITY
Integration in 1 hour: stats, sales, payments;Selling of subscriptions.Partners??
Current partners
Partners - Google, MTS, Microsoft
Let us change parenting together!
IVAN SOLOVYEVWECHAT: DDMRZZZ
