GMIC 2012 - Mc Cann Health Case Study, 移动健康

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McCann Worldgroup 1 MHEALTH PANEL “Lost output from five conditions (cancer, cardiovascular disease, chronic respiratory diseases, diabetes and mental health) over the period 2011-2030 is estimated at nearly US$ 47 trillion” Source: World Economic Forum: the global economic burden of NCD’s

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Transcript of GMIC 2012 - Mc Cann Health Case Study, 移动健康

Page 1: GMIC 2012 - Mc Cann Health Case Study, 移动健康

McCann Worldgroup 1

MHEALTH PANEL

“Lost output from five conditions (cancer, cardiovascular disease, chronic respiratory diseases, diabetes and mental health) over the period 2011-2030 is estimated at nearly US$ 47 trillion” Source: World Economic Forum: the global economic

burden of NCD’s

Page 2: GMIC 2012 - Mc Cann Health Case Study, 移动健康

McCann Worldgroup 2

MHEALTH PANEL - GLOBAL ECONOMIC RISK LANDSCAPEWORLD ECONOMIC FORUM REPORT 2010

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McCann Worldgroup 3

MHEALTH PANEL - THE ECONOMIC IMPACT OF NCD’S

“In China, reducing cardiovascular mortality by 1 percentper year over a 30-year period (2010–2040) could generate an economic value equivalent to 68 percent of the country’s real GDP in 2010—more than US$10.7 trillion at purchasing power parity”“A recent study illustrated the economic impact of NCDs in India by estimating that if NCDs were “eliminated”, the country’s 2004 GDP would have been 4 to 10 percent greater.”Source: World Economic Forum: the global economic

burden of NCD’s

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McCann Worldgroup 4

MHEALTH PANEL - MAKING IT HAPPEN

Mobile is the platform that can enable more efficient healthcare provisioning on an individual level but also a macro level.

To make this happen we need to create an ecosystem where both mobile and healthcare stakeholders work together