How To Successfully Distribute HTML5 Games Overseas

Facts Every Developer Should Know

Introduction of SOFTGAMES

- World’s largest HTML5 games platform

- 280+ Games, 550+ Developers

- 3 new games per week

- Games available in 9 languages

HTML5 Games History

HTML5 Games Latest Trends

- Casual Games are still dominating

- Rising Budgets & Complexity

- Free2Play Mechanics

Design For A Broad Audience

5% Age 65+

9% Age 45-54

7% Age 55-64

20% Age 18-24 24% Age 25-34

35% Age 35-44

100+ Genres To Choose From

- Explain gameplay in <3 seconds

- Interactive & Entertaining

- Instructional or Progressive

Simple Tutorial

Addicting Gameplay

- Easy and fun

- Lots of short levels

- Add Achievements & Unlocks

- Deep in-game experience:

from a simple to complex game play

Super High Quality Graphics

Bad Graphics Example

A) OriginalB) New Version

A) OriginalB) New Version

Bad Graphics Example

Make It Social & Add Competition

Ranking & GiftingInGame Leaderboard Competition

Loading Time / Performance is King

…20 Seconds …70 Seconds …170 Seconds

Test Your Game

Galaxy Tab 2.10.1

iPad 5

Google Nexus 4

iPhone 4S, 5, 6, 6+

LG G3 One+ One

Chrome, Firefox, Safari

Galaxy S3 mini, S3, S4 S5

TOP GAMES: Fly With Rope

- One touch controls

- Great art style

- Simple, addictive game play

TOP GAMES: Pudding Land

- Simple controls

- Very competitive

- Many short levels

TOP GAMES: Magic Card Saga

- Solitaire 2.0

- Visually appealing

- Ultra performance

ENGINES: Phaser

+ Based on Pixi.js, one of the

fastest WebGL/Canvas engines

+ integrated Physics engine

+ Many examples available

+ Type script bindings available

ENGINES: Cocos2D-JS

+ Own IDE

+ Export as iOS, Android, HTML5,

Windows Phone and more

- Confusing naming

(cocos2d-js/cocos2d-x

JSB/cocos2d-html5)

ENGINES: Construct 2

+ Simple graphical game making experience

- Obfuscated code

-A lot of trouble when the game should

-work in different environments

- Some publishers don't accept C2-Games

- Fast + easy way to make $$$

- Instant cash! No risk!

- You sell your rights on the game to a publisher (excl. or non-excl.)

- Contact us: games@softgames.com

BUSINESS MODEL: Sponsorship

- Risky, long-term way to make $$$

- You keep all rights on your game.

- Best model for Freemium Games

BUSINESS MODEL: Revenue Share

- Additional way to make $$$

- App-Stores, Arcade Sites, User Acquisition

- You keep all rights and full control on your game

- Freemium / In-Game Ads

BUSINESS MODEL: Self-Publishing

Future Outlook

Thanks for your attention!

Questions?

www.softgames.compublishers.softgames.com

LinkedIn.com/in/alexanderkrug

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