GLS / NEXT Precision Marketing AMPLIFY 2016 Issue 1

GLSprecisionmarketing.com

YOU’RE ONE

OF A KIND!


HOW DID WE DO IT?We merged hyper-variable imaging with HP Mosaic technology and a mailing list that was processed with cross-matching data.

We selected two vibrant vector images for the poster personalization. One image would have been su cient but we decided to add another variable ust to make it interesting.

The images were sampled in one-of-a-kind, custom configurations for 3, individuals on this dynamic list. The graphics were never twisted, skewed, scaled or cropped the same way twice, not even one repeat.

Every customer name was matched with their personal sales representative to create a more meaningful connection.

JAYME WISELY

CEO / President

D 763.971.3278

M 763.772.3193

[email protected]

TO LEARN HOW YOU CAN USE

HYPER-VARIABLE IMAGING TO

REACH YOUR ONE-OF-A-KIND

CUSTOMERS, CALL:

JAYME WISELY

YOU REALLY ARE ONE OF A KIND. AND SO IS THIS POSTER.

I N T H I S I S S U E

A BOLD NEW VISION

DIRECT TARGETING™

MOSAIC TECHNOLOGY

ISSUE 1 2016

ADVANCING A BOLD VISION

AMPLIFY ISSUE 1 2016

AMPLIFY — A PLACE WHERE INNOVATIVE IDEAS, INSPIRATION AND OPPORTUNITIES ARE SHARED

Friends, partners, valued clients and associates, I am pleased to announce the inaugural issue

of AMPLIFY — a periodic newsletter where innovation meets inspiration. In each issue,

GLS / NEXT Precision Marketing (GLS / NEXT) will share a glimpse inside our Precision

Marketing methods and processes, including articles that inspire, features about partnerships

that flourish, and the latest, relevant marketing and print industry news.

We’ll bring you an insider’s perspective into GLS / NEXT, our exceptional people and how

Precision Marketing is challenging and changing the modern marketing landscape.

We’ll explain how to use hyper-targeting, insights and data to accelerate sales, drive traffic

and advance your brand with strategic digital and print marketing technologies across the

integrated channels your prospects and customers use and trust.

This disruptive evolution in marketing has demanded a new approach — one that

institutes a broad team principle of leadership that provides diversity of thought,

approach and perspective.

JAYME WISELY CEO/President

GLS / NEXT Senior Leadership Team, from left to right: Eric Loring, President, NEXT; Scott Richardson, CFO; Frank Powell, CTO; Doug Hammerseng, VP of Sales; Jayme Wisely, CEO/President; Steve Kirk, VP of Operations; Gary Garner, Chairman; Gene Billadeau, SVP/Creative, NEXT.


personalized direct mailThe same day your targeted customerreceives your direct mail offer...

A GLS / NEXT PRECISION MARKETING TECHNOLOGY

TM

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FOR YOU!

targeted digital ads... your linked digital ad campaign appears on their devices across millions of websites they visit!

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FOR YOU!

website

FOR YOU!

FORYOU!

websiteFORYOU!

mobileFORYOU!

FOR YOU!FO

DIRECT TARGETING

HIT YOUR TARGETSHOW TO USE OUR NEWEST DIRECT MAIL AND DIGITAL MARKETING TECHNOLOGY TO PRECISELY ENGAGE YOUR TARGETS IN THEIR MAIL AND ON THEIR DEVICES

DELIVERS RESULTS

Information herein states actual results from a single GLS / NEXT Direct Targeting campaign and does not guarantee future results. Your campaign results may vary.

15 average number of impressions served per matched contact

IN-HOME DROP DATES

STAGED DEPLOYMENT

3

5,400,000+IMPRESSIONS SERVED

DIRECT TARGETING CAMPAIGNQ3 2015

28D A Y

1-2PM CSTHIGHEST PERFORMING

DAY & DAYPART

FRIDAY

B2C RESULTS

The following represents actual ins ights, data, and results yielded from a single B2C DIRECT TARGETING campaign — developed and deployed by GLS / NEXT Precision Marketing.

REAL-TIME OPTIMIZATION

.08%PHONECUSTOMERS SCHEDULING APPOINTMENTS VIA 1-800 NUMBER DIGITAL ENGAGEMENT

AVG. CTRCONVERSION BENCHMARKS

CAMPAIGN SCOPE

SALES REVENUE LIFT

ATTRIBUTED TO CAMPAIGN$1.7M

MILLION

ACTUAL

> 160 x 600 > 300 x 250 > 728 x 90

HIGHEST PERFORMING AD SIZE/OFFER

Split-testing of 3 ad sizes & offers/calls-to-action (CTAs)

371,000Matched home IP addresses

+PERSONALIZED direct mail pieces

830,000

TRACKED &

DIRECT TARGETINGTM



TM

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FOR YOU!


2

FOR YOU!

website

FOR YOU!

FORYOU!

websiteFORYOU!

mobileFORYOU!

FOR YOU!FO

DIRECT TARGETING


Direct Targeting™ connects the tactile engagement of your print campaign with the actionable immediacy of digital marketing.”

“

Direct mail, magnified

Targeted direct mail is a proven way to

respectfully approach a new prospect with

an offer or reactivate an existing customer.

And targeted digital ads have emerged as

a highly effective way to drive immediate

response to offers. Now you can connect

these two powerful marketing tactics in a

way that multiplies their effects.

Direct Targeting,™ an exclusive GLS / NEXT

Precision Marketing technology, magnifies

the power of personalized direct mail with

connected digital display ads. Ads are

IP-verified to reach the recipient’s home-

level devices and synchronized to launch

simultaneously, triggered by the arrival of

your print campaign to their mailbox.

Your linked digital display ads will appear

on millions of high-traffic websites, driving

traffic to your website, offer landing page or

PURL. And you can budget your campaign

to achieve the duration and impressions you

want to serve to each prospect.

Direct Targeting lets you focus precisely on

your best prospects — the ones most likely

to convert — and only pay when they view

your ad. Make every targeted impression

and every marketing dollar count. It’s the

digital equivalent to connecting face-to-face

with each of your best prospects.

How it works

Create more engagement, convert more

consumer sales and pinpoint real people in

real time, every time they are on the web.

• Your personalized direct mail print piece

arrives, triggering a home-level, location-

targeted digital ad campaign served up

every time your prospect goes online.

• Unlike conventional retargeting, Direct

Targeting requires NO prior visit to your

website to trigger your display ads.

• Direct Targeting is ideal for consumer-level

product and service offers, especially high-

value offers and products.

Continuously improve results

Direct Targeting allows you to measure

performance and results, letting you refine

your campaign strategy on-the-fly.

Learn what your highest-performing display

ad size is, review your CTR (click-through

rate), or use a conversion benchmark to

drive your response.

Discover the power of Direct Targeting

Direct Targeting connects the tactile

engagement of your print campaign with the

actionable immediacy of digital marketing.

Ask your GLS / NEXT sales associate for

more information and see where advanced

marketing technology can take you.

WHAT MAKES DIRECT TARGETING BETTER?

BETTER THAN REMARKETING – requires no prior

website visit to activate your digital campaign

BETTER THAN EMAIL MARKETING – no spamming

risk and you don't have to know the email addresses

of your prospects

BETTER THAN DIRECT MAIL ALONE – drives

customers to your website, offer landing page or

PURLs with one click

ALL RECIPIENTS ARE IP-VERIFIED – guaranteed to

reach the home network of your target and you only

pay for ads that are viewed

SYNCHRONIZED & MULTI-CHANNEL – inspire

customers and prospects in a respectful way and

then engage them with actionable digital tactics



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website

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websiteFORYOU!

mobileFORYOU!

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DIRECT TARGETING




While our Senior Leadership team advances

our bold vision for the future, the NEXT

agency's Creative Leadership Team is

fulfilling Precision Marketing goals for our

clients and partners.

As a whole, we are all committed to moving

forward as a progressive marketing source,

bringing to our customers ideas, visionary

insights and superior business solutions.

That brings me to an announcement made

earlier this year by Gary Garner, founder of

GLS Companies, that he has stepped down

from the CEO position. He is now serving as

industry ambassador and consultant to the

GLS Senior Leadership Team and continues

to serve as Chairman of the Board.

Under Gary’s leadership, GLS grew from a

modest two-press operation in 1984, into

the world-class marketing powerhouse it is

today. He worked extremely hard to realize

his dream and we wish him the best as he

enjoys the fruits of his labor.

As Gary Garner’s successor, CEO and

President of GLS / NEXT Precision Marketing,

I am dedicated to progressing Gary’s dream

for the company and it is my privilege to lead

this company today, and into the future.

As for the near future, I hope you will

look forward to receiving future issues

of AMPLIFY. It is my intention that this

publication serves as a place to disseminate

ideas and best practices, inspire creativity

and discover new tools.

Collaboration is a foundation of our culture.

And in that spirit, we want to make this

experience not just about our ideas, but

yours as well. We want to invite you and your

stakeholders to tell us what you want to read

about, learn about or bring to light.

Together we can make this an interesting,

meaningful publication that adds value,

insight and ideas as we travel together on the

marketing industry's evolutionary journey.

Sincerely,

Jayme Wisely

FOUNDER AND VISIONARY, GARY GARNER BEGINS A NEW JOURNEY AFTER 31 YEARS AS AN INDUSTRY LEADER

On January 1, 2016, CEO, Chairman and founder

of GLS / NEXT Precision Marketing (formerly

GLS Companies), Gary Garner, announced he

would be migrating from his position as CEO to

the role of Chairman.

In this role, Garner will shift his priorities to focus on

personal pursuits including travel, while continuing to

serve as a consultant and industry ambassador. He

is confident the company's leadership team will be

judicious caretakers of his dream.

Following a five-year strategic transformation of the

company, Garner is transferring operational leadership

to CEO/President Jayme Wisely and the company's

Senior Leadership Team.

Over the years I have tr ied to

develop and guide an organizat ion

that shows integri ty and honesty,

and leads the market. I know that

Jayme Wisely wi l l lead with the same

vis ion and values.”

“GARY GARNER

CHAIRMAN

GLS / NEXT Creative Leadership Team from left to right: Jim Benedict, Marketing Director; Gene Billadeau, SVP/Creative; Michelle Blair, Director Client Service and Strategy; Michael Linert, VP/Client Service and Strategy; Eric Loring, President, NEXT; Shannon Soldo, SVP/Client Strategy and Growth.



AMPLIFY — A PLACE WHERE INNOVATIVE IDEAS, INSPIRATION AND OPPORTUNITIES ARE SHARED

Friends, partners, valued clients and associates, I am pleased to announce the inaugural issue

of AMPLIFY — a periodic newsletter where innovation meets inspiration. In each issue,

GLS / NEXT Precision Marketing (GLS / NEXT) will share a glimpse inside our Precision

Marketing methods and processes, including articles that inspire, features about partnerships

that flourish, and the latest, relevant marketing and print industry news.

We’ll bring you an insider’s perspective into GLS / NEXT, our exceptional people and how

Precision Marketing is challenging and changing the modern marketing landscape.

We’ll explain how to use hyper-targeting, insights and data to accelerate sales, drive traffic

and advance your brand with strategic digital and print marketing technologies across the

integrated channels your prospects and customers use and trust.

This disruptive evolution in marketing has demanded a new approach — one that

institutes a broad team principle of leadership that provides diversity of thought,

approach and perspective.

JAYME WISELY CEO/President

GLS / NEXT Senior Leadership Team, from left to right: Eric Loring, President, NEXT; Scott Richardson, CFO; Frank Powell, CTO; Doug Hammerseng, VP of Sales; Jayme Wisely, CEO/President; Steve Kirk, VP of Operations; Gary Garner, Chairman; Gene Billadeau, SVP/Creative, NEXT.




TM

1

FOR YOU!


2

FOR YOU!

website

FOR YOU!

FORYOU!

websiteFORYOU!

mobileFORYOU!

FOR YOU!FO

DIRECT TARGETING


DELIVERS RESULTS

Information herein states actual results from a single GLS / NEXT Direct Targeting campaign and does not guarantee future results. Your campaign results may vary.

15 average number of impressions served per matched contact

IN-HOME DROP DATES

STAGED DEPLOYMENT

3

5,400,000+IMPRESSIONS SERVED

DIRECT TARGETING CAMPAIGNQ3 2015

28D A Y

1-2PM CSTHIGHEST PERFORMING

DAY & DAYPART

FRIDAY

B2C RESULTS

The following represents actual ins ights, data, and results yielded from a single B2C DIRECT TARGETING campaign — developed and deployed by GLS / NEXT Precision Marketing.

REAL-TIME OPTIMIZATION

.08%PHONECUSTOMERS SCHEDULING APPOINTMENTS VIA 1-800 NUMBER DIGITAL ENGAGEMENT

AVG. CTRCONVERSION BENCHMARKS

CAMPAIGN SCOPE

SALES REVENUE LIFT

ATTRIBUTED TO CAMPAIGN$1.7M

MILLION

ACTUAL

> 160 x 600 > 300 x 250 > 728 x 90

HIGHEST PERFORMING AD SIZE/OFFER

Split-testing of 3 ad sizes & offers/calls-to-action (CTAs)

371,000Matched home IP addresses

+PERSONALIZED direct mail pieces

830,000

TRACKED &

DIRECT TARGETINGTM

GLS / NEXT: BEST OF SHOW WINNER AND

MOST-AWARDED PRINT MARKETER IN MIDWEST

This has been an outstanding year of awards for us. We are proud to report GLS / NEXT Precision Marketing earned 27 Printing Industry Midwest PIM) tar of Excellence Awards, with five of these earning the top award, Best of Category. These include “HP Graph Expo Invite, / E T Posters, TPC ose Fire Ice Moonlight ala Invitation, Allian ife MIA Mailer and the aforementioned est of

how for P We tand by Ink ample ook

GLS / NEXT LEARNING EVENT — A BIG HIT WITH CUSTOMERS

Five di erent art files were used for the HP Mosaic digital printing.

*while supplies last

I N T H I S I S S U E

A BOLD NEW VISION

GEMINI CASE STUDY

AMP AWARD RECIPIENT

DIRECT TARGETING™

MOSAIC TECHNOLOGY

ISSUE 1 2016

6845 Winnetka Circle

Brooklyn Park, MN 55428

COMPLIMENTS OF:

JAYME WISELY

CEO / President

D 763.971.3278

M 763.772.3193

[email protected]

Recently we hosted a Precision Marketing

Learning Event demonstrating engaging,

interactive printing techniques and formats.

Attendees received a Mail Magic Kit

containing eight creative, scored, folded,

die-cut mailer prototypes.

The kit itself (above) was a demonstration

of a trending technology — HP Mosiac

digital printing — which is a controlled

hyper-variability producing one-of-a-kind,

reproducible graphic designs.

If you were unable to attend our event and

would like to learn more about engaging

direct mail techniques, or receive a Magic Mail

Kit*, please contact Jayme Wisely at

[email protected].

GLS / NEXT Precision Marketing AMPLIFY 2016 Issue 1

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