Globaliz Chapter 01
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Transcript of Globaliz Chapter 01
Globalization
Chapter 1
What is Globalization? The shift toward a more integrated and interdependent world economy
Two components:The globalization of marketsThe globalization of production
Globalization of Production
Vizio flat panel TV is designed in a small office in California assembled in Mexico From
panels made in South Koreaelectronic components made in Chinamicroprocessors made in the U.S.
Not just manufacturing… Globalization of production has
historically been about manufacturing
Increasingly companies are using modern communications to outsource service activities to low-cost nations
Globalization of markets In the past, each country had
its own companies in many industries and its own products I never saw Japanese media and little
non-US media in college
Today everyone knows… Nintendo Starbucks Coca-Cola Ikea McDonald’s Samsung
But the most global markets are for standard
goodsAluminum WheatMicroprocessorsAircraft
For many consumer end-products, huge differences still exist among national marketsFood, clothing, entertainment
Drivers of Globalization
Two factors underlie globalization“Decline in barriers to the free flow of
goods, services, and capital” that has occurred since the end of World War II
Technological change
Declining Trade and Investment Barriers
During the 1920s and ‘30s, many of nations erected formidable barriers to international trade and foreign direct investment
Advanced industrial nations of the West committed themselves after World War II to removing barriers to the free flow of goods, services, and capital between nations.
Average Tariff Rates on Manufactured Products
1913 1950 1990 2002France 21 % 18 % 5.9 % 4.0 %Germany
20 % 26 % 5.9 % 4.0 %
Italy 18 % 25 % 5.9 % 4.0 %Japan 30 % -- 5.3 % 3.8 %Holland 5 % 1 % 5.9 % 4.0 %Sweden 20 % 9 % 4.4 % 4.0 %UK -- 4% 5.9 % 4.0 %US 44 % 14 % 4.8 % 4.0 %
Affects of Lowering Trade Barriers
Figure 1.1: Volume of World Trade and World Production, 1950-2004
100
600
1100
1600
2100
2600
3100
19501954195819621966197019741978198219861990199419982002
Index 1950=100
Total Merchandise Exports World Production
The Role of TechnologyLowering of trade barriers
made globalization possible;technology has made it a
transforming movement
Internet Usage GrowthFigure 1.3: Internet Users per 1000 People, 1990-
2003
0.00
100.00
200.00
300.00
400.00
500.00
600.00
700.00
19901991199219931994199519961997199819992000200120022003
Internet Users per 1000 people
Japan United States European Monetary Union World
The Emergence of Global Institutions
Notable global institutions include the World Trade Organization (WTO) which
is responsible for policing the world trading system and ensuring that nations adhere to the rules established in WTO treaties In 2008, 151 nations accounting for 97% of
world trade were members of the WTO the International Monetary Fund (IMF)
which maintains order in the international monetary system
The Emergence of Global Institutions
the World Bank which promotes economic development
the United Nations (UN) which maintains international peace and security, develops friendly relations among nations, cooperates in solving international problems and promotes respect for human rights, and is a center for harmonizing the actions of nations
The Changing Roles of Countriesin
the Global EconomyIn the 1960s: the U.S. dominated the world economy
and the world trade picture U.S. multinationals dominated the
international business scene about half the world-- the centrally
planned economies of the communist world-- was off limits to Western international business
Today, much of this has changed.
The Changing World Output and World Trade Picture
In the early 1960s, the U.S. was the world's dominant industrial power accounting for about 40.3% of world manufacturing output
By 2007, the U.S. accounted for only 20.7%
Other developed nations experienced a similar decline
The Changing Nature of the Multinational Enterprise
Since the 1960s, there has been a rise in non-U.S.
multinationals there has been a rise in mini-
multinationals
The Globalization DebatePro
Lower prices for goods and services
Economic growth Increase in consumer
incomeCreates jobs (for many)Countries specialize in
production of goods and services that are produced most efficiently
ConDestroys manufacturing
jobs in wealthy nationsWage rates of unskilled
in advanced countries decline
Companies move to countries with fewer labor and environment regulations
Loss of sovereigntyHomogenized cultures
Managing in the Global Marketplace
Much of this course is concerned with managing an international business i.e., any business with international
sales, sourcing, or Investment
Managing an international business is
different Countries are different International transactions involve converting
money into different currencies Range of problems in an international
business is wider and problems are more complex
International business must cope with different, conflicting government rules and systems
Different strategic approaches required
Key terms An international business – any
business with international sales, sourcing, or investment
A multinational business – any business with productive activities in 2 or more countries
A global business – a business that takes a global approach to production and sourcing (Coca-Cola, Intel)