1-31 July 2011Frequently Asked Questions

Global Travel, Tourism andHospitality Exhibition 2011

What is GTTHE?

It’s an online trade show featuring 3D exhibition stands that are open 24/7

What’s a virtual exhibition?Sophisticated digital technology reflects the environment, experience and functionality of a conventional “physical” exhibition – but without the sore feet!

Exhibition Lobby

What’s a virtual exhibition?

Exhibition Hall

Browse through the scrolling stands and click on the one you wish to visit

What will my Stand look like?

11 Stand designs & 4 Colours available

See more at www.businessglobal.com/expopark/Exhibitions.html

Sample3D Stand

Features of a Stand

Who should be there and who are the buyers?

Exhibitors from the below industries and more, are ideal participants to the exhibition

AirlinesAirport AuthoritiesLeisure AttractionsCar RentalsCatering Equipment & SuppliesConference & Meeting FacilitiesCruisingEcotourismFood & Beverage

Hotel Management InstitutesHotels and ResortsOn-line TravelSpecial Interest TourismTourist OrganisationsTourism AuthoritiesTransportation ProvidersTravel Agents & Tour OperatorsTravel Technology Solutions

and more…

When GTTHE 2011 will take place?

Will be live online 1-31 July

Why in July?– B2B - July is the month of contracting between

Tour Operators and the relevant parties for the winter of the current year and summer of the following year

– B2C – Excellent opportunity to discover the world 24-7 and get inspired for their next winter holiday, city break and special interest trip

Does it replace the traditional face to face exhibitions?

• Personal contact can never be replaced• The two formats complement

each other• Access new markets that were

previously time or money prohibitive

How will GTTHE 2011 be promoted?

Use of social media like Facebook, Twitter and LinkedIn• The power of the Social Media creates a viral effect around the internet

and boosts awareness about the exhibition

Direct sales promotion with face-to-face meetings and Telemarketing • Our experienced sales team is recruiting prestigious exhibitors

from the elite of the travel & tourism sector

Creation and distribution of Press Releases Electronically, customized by country • Our in-house Public Relations and Copywriting team creates and circulates

editorials and press releases

Creation and distribution of Press Releases in traditional print media• Editorials and Press Releases are distributed to print media in countries where

the exhibition has important relevance and interest to the readers

How will GTTHE 2011 be promoted?

How will GTTHE 2011 be promoted?

• Creation of videos and distribution in social media and Youtube, and inclusion in email campaigns

• Pay per click campaigns (google ads and other sites to be decided based on value for money and relevance)

• General and specific keyword Search Engine Optimisation (SEO)

Traffic to businessglobal.com site?One of the world’s busiest websites!

BusinesGlobal.com main siteAverage Visits per month 867,000

Pages per visit 2.22Bounce Rate 42.25%

Avg. Time on Site 00:01:26

The below traffic data refers to the BusinessGlobal.com website, the gateway for exhibitors and visitors to all the running shows.

Source Google Analytics – 2011

Worldwide Rank

How good is our Alexa ranking?

Business Global 8,431Travelmole 35,748Eyefor Travel 42,897TTGLive.com 97,179Travel Industry Wire 242,088

The smaller the number the better

Who is the typical visitor?The typical Business Global visitor is the manager or director of an SME

User registration data reveals that the site's users are professionals.Furthermore, most of them are decision-makers.

How much does the stand at GTTHE 2011 cost?

The price for 1 month is €990 +15%VAT.

Physical exhibitions are much more costly:• Exhibition stand €4,000-€5,000• Travel and accommodation €2,000-€3,000

A virtual exhibition is only about 10% of the cost of participating at a physical exhibition

Is it cost effective?Compare to online advertising

SIZE IN PIXELS COST IMPRESSIONS

300x250 €11,690 /month Unlimited

120x600 €11,600 /1.5m imp. 1.5m

3D Virtual Exhibition €990/month

PERMANENT – UNLIMITED

IMPRESSIONS

Travelmole rates are quoted monthly. Travel Daily News rates based on the rate of €8 per CPM

The OrganiserIMC Business Global PlcA European company based in Cyprus, founded to build on the success of its parent company IMC International Merchandising Centre. IMC is an organisation with more than 20 years experience in organising successful physical conferences, events, exhibitions and international trade fairs.

BusinessGlobal has created significant momentum with the assistance of international trade associations and the support of government organisations and embassies.

Sign up at the GTTHE 2011 TODAY!

Click Here to READ MORE

BusinessGlobal Expo Online PLC16 Griva Digheni Avenue1300 NicosiaCyprusTel: +357 22581470Fax: +357 22581500www.businessglobal.comgtthe2011@businessglobal.com