Global sports media_consumption_report
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Transcript of Global sports media_consumption_report
Sports fans across all markets surveyed
14 Markets Surveyed
UK
France
German
y
Holland
Italy
Spain
USA
Canada
Brazil
China
India
Indonesi
a
Japan
Korea
% of Spanish fans following sport via social
Growth in Mobile sports consumption
Growth in sports
media consumption
via mobile devices
in Germany
Time spent online
Hours a week spent
consuming sport online
Social Media
Of the markets surveyed favour Facebook over other social media to
consume sport
Traditional Formats
Television is the dominant
means of consuming sport
across all markets surveyed
Online Closing In
Online is now the
2nd most popular
method for
consuming sport
in 10 of 14 markets
Football Dominates
Football fans across all markets
surveyed
Petrol Heads
Number of Formula 1 fans across all markets surveyed
The Rise Of The 2nd Screen
of Turkish sports fans
who have started
following sport on a
second screen in the last
two years
of Chinese fans consume sport on connected
TVs, gaming consoles and set-top boxes, compared to
6% in Japan
Connected TV Flourishes
Shooting Hoops
Basketball fans across all markets surveyed
Tennis fans across all markets surveyed
Net Audience
Paper Talk
out of 14 markets where newspaper
sites and apps are the most popular
way for fans to access sports content
New Money
of Chinese fans are willing to pay to
watch sports content vs 7% of German
fans
Full Time
Average hours spent consuming sport
each week in India vs 4.5 hours in
Japan
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