LAGARDÈRE IS THE SPORTS & ENTERTAINMENT DIVISON OF LAGARDÈRE GROUP

A GLOBAL MEDIA GROUP

LAGARDÈRE PUBLISHING

LAGARDÈRE ACTIVE

LAGARDÈRE SERVICES

LAGARDÈRE SPORTS & ENTERTAINMENT

• Book and E-Publishing

• Press, Audiovisual, Digital & Ad Sales

• Travel & Retail Distribution

• Sports & Entertainment

1600 PEOPLE

20 COUNTRIES

COMBINING INTERNATIONAL EXPERTISE WITH LOCAL MARKET KNOWLEDGE

A GLOBAL NETWORK

IN

OVER

WITH A WORLD-CLASS PORTFOLIO OF ASSETS

A FULL-SERVICE SPORTS & ENTERTAINMENT AGENCY

MARKETING, SPONSORSHIP &

HOSPITALITY

EVENT MANAGEMENT

MEDIA

ATHLETE MANAGEMENT

CONSULTING & ACTIVATION

STADIUMS & ARENAS

CLUBS & ACADEMIES

MARKETING, SPONSORSHIP & HOSPITALITY LEADER IN MARKETING FOR SPORTS AND ENTERTAINMENT PROPERTIES

COMPREHENSIVE PARTNERSHIPS WITH RIGHTS-HOLDERS

SINGLE RIGHTS

HOSPITALITY

ACTIVATION

• Sales of Club Sponsorships Including Jerseys, Panels, and More

• Naming Rights

• Digital Inventory

• Media Relations & Community Management

• Non-exclusive Sales of Rights Holder Properties

• Partnership Opportunities Consistent with Rights Holders & Brand Strategies

• Customized and Fully-Integrated Hospitality Programs

• Event Hospitality including Game Day Experiences

• Design Rights Activation Strategies Linked to Sport Properties

• Support Brands in Implementing their Activation Plans

• Experience, Content, Media, Sales Promotion, CRM & CSR

Lagardère Sports creates passionate connections between fans and sports properties. We

take it one step further, using fan enthusiasm and identification as a powerful lever to drive

results for rights holders and brands.

MARKETING, SPONSORSHIP & HOSPITALITY REFERENCES

FEDERATIONS & LEAGUES

EUROPEAN FOOTBALL CLUBS

SINGLE RIGHTS

• Asian Football Confederation

• Confederation of African Football

• International Ski Federation

• National Football League

• National Hockey League

• European Professional Club Rugby

• PGA TOUR

• Atletico Madrid

• Borussua Dortmund

• Hamburger Sport-Verein e..v.

• Bayer Lever Kusen

• Olympique Lyonnais

• AS Saint-Etienne

• OGC Nice

• Chelsea FC

• Juventus FC

• Liverpool FC

• Newcastle United FC

• Cleveland Cavaliers

HOSPITALITY

• Roland Garros

• Euro 2016

• World Cup of Hockey

• BNP Paribas Masters

• Formula 1

• Stade de France

• Stade Francais Paris Rugby

• Singapore Sports Hub

• Opera de Paris

NAMING RIGHTS

• Juventus F.C. Stadium

• Olympique Lyonnais

PROPERTIES & EVENTS

• Boston Marathon

• New York City Marathon

YEARS OF CONTINUOUS

PARTNERSHIP SINCE 1993

EXCLUSIVE MARKETING AGENCY FOR THE ASIAN FOOTBALL

CONFEDERATION

FOOTBALL HAS BECOME THE

ACROSS ASIA

SPORT

ASIAN FOOTBALL CONFEDERATION (AFC)

NATIONAL PROGRAM

CLUB PROGRAM

2016-17 2018 2019 2020

2018 FIFA World Cup/ Asia

Qualification Matches Final

Round

AFC Women’s Asian Cup

2018

AFC U-16 & U-19

Championship

AFC Futsal Championship

AFC U-16 & U-19

Championship

AFC Futsal Championship

2020 Olympic Games – Asia Qualifications

• Annual Competition with 117 Game Minimum

• 32 clubs divided into 8 groups in group stage

• Asia’s annual continental club football championship

• The winner of AFC Champions League each year qualifies for FIFA Club World Cup

• Countries designated as 'emerging' nations are eligible to participate in the AFC Cup

• The fourteen 'next-best' countries that lie

outside the top-14 countries in the AFC region

• Similar format to the AFC Champions League - 32 clubs divided into 8 groups in group stage

ASIAN FOOTBALL CONFEDERATION (AFC) NATIONAL & CLUB PROGRAMS

YEARS OF CONTINUOUS

PARTNERSHIP SINCE 1994

EXCLUSIVE MARKETING AGENCY FOR CONFEDERATION OF

AFRICAN FOOTBALL

THE VALUE OF AFRICAN FOOTBALL

HAS GROWN TEN-FOLD SINCE

1994

CONFEDERATION OF AFRICAN FOOTBALL (CAF)

CONFEDERATION OF AFRICAN FOOTBALL (CAF)

CONFEDERATION OF AFRICAN FOOTBALL (CAF)

PEOPLE ACROSS EPCR COUNTRIES ARE FANS

MARKETING AGENCY FOR

EUROPEAN PROFESSIONAL CLUB

RUGBY

THE MOST COMPETITIVE CLUB

RUGBY TOURNAMENT IN THE

WORLD

MILLION

EUROPEAN PROFESSIONAL CLUB RUGBY CHAMPIONS CUP / CHALLENGE CUP

For 20 years, European Rugby’s cup competitions have been offering a compelling on-pitch product that has inspired players, excited fans and engaged television audiences.

EUROPEAN PROFESSIONAL CLUB RUGBY CHAMPIONS CUP / CHALLENGE CUP

EVENT MANGEMENT FROM CONCEPTION TO DELIVERY

Effective live events are the foundation of modern rights management. Lagardère Sports

ensures that events help clients reach their sales, sponsorship and media objectives. We

own, organize and produce a prestigious programme of top-tier events throughout the world.

CONCEPT, PLANNING & ORGANIZATION

PR & PROMOTION MANAGEMENT

CORPORATE HOSPITALITY & SERVICE

MEDIA PRODUCTION & DISTRIBUTION

EVENT LOGISTICS & PRODUCTION

EVENT SPONSORSHIP, PROCUREMENT & EXECUTION

MARKETING, TICKET SALES & MERCHANDISING

EVENT MANGEMENT & OPERATIONS REFERENCES

GOLF

TENNIS

• Safeway Open

• CareerBuilder Challenge

• Dean & DeLuca Invitational

• Greenbrier Classic

• Emirates Australian Open

• PGA Australian Championship

• Nordea Masters

• SMBC Singapore Open

• Web.com Tour Events

• Charitable Events

• Citi Open

• BNP Paribas WTA Finals

• BNP Paribas Showdown – MSG

• IF Stockholm Open

• ATP Skistar Swedish Open

• WTA Collector Tennis

ENTERTAINMENT

• D.I.S.C.O. Le Spectacle Musical

• Dracula

• Elle en Scène

• Mozart l’Opera Rock

• Salut Les Copains

HANDBALL

• Hand Star Game

ATHLETE MANGEMENT FROM CONTRACT NEGOTIATIONS TO CAREER MANAGEMENT

Talent representation and management is the foundation of modern sports marketing. Lagardère

Sports is the global leader. We build and manage powerful personal brands for our clients.

CAREER MANAGEMENT

PR, DIGITAL PLATFORMS & COMMUNITY RELATIONS

ATHLETE LOGISTICS

CONTRACT & LICENSING NEGOTIATIONS

ENDORSING, BRANDING & PROMOTION

APPEARANCES

ATHLETE MANGEMENT REFERENCES

GOLF

TENNIS

FOOTBALL

• Jordan Spieth

• Phil Mickelson

• Keegan Bradley

• Brandt Snedeker

• Davis Love III

• Chris Kirk

• Harris English

• Smylie Kaufman

• Angel Cabrera

• Patton Kizzire

• Jonas Blixt

• David Lingmerth

• Eli Apple

• Tavon Austin

• DeForest Buckner

• Reggie Bush

• Amari Cooper

• Brandon Graham

• Justin Houston

• Mark Ingram

• DeSean Jackson

• Chris Johnson

• Khalil Mack

• Patrick Peterson

BASEBALL

• JJ Hardy

• Brock Holt

• Don Kelly

• Kyle Kubitza

• John Isner

• Caroline Wozniacki

• Richard Gasquet

• Simona Halep

• Noah Rubin

CRICKET

• Sachin Tendulkar

*Full Talent Roster Available Upon Request

CONSULTING & ACTIVATION A GLOBAL EXPERTISE OF SPORTS

We build brands and businesses. For some of the largest and most recognized brands in the

world, we provide advisory and activation services to maximize their investments in sport,

entertainment, and lifestyle properties.

BRAND STRATEGY

• Comprehensive Market Research

• Short & Long Term Plan Design In-line with Brand Priorities

• Identification of Properties based on First Rate Rights Holder Experience

• Negotiation and Acquisition of Rights

SOCIAL, MEDIA, MOBILE & DIGITAL STRATEGIES

• Ideation, Delivery & Implementation

• Measurement & Optimization

ACTIVATION

• Brand Partnership Activation and Management

• Consumer Engagement

• Digital & Social Marketing

MEASUREMENT & ANALYSIS

• Return on Investment Measurement Based on KPI’s

• Recommendations Based on Return on Investment

RIGHTS ACQUISTION

CONSULTING REFERENCES

MEDIA CONTENT CREATION, PRODUCTION AND DISTRIBUTION

Media rights are growing on a global scale, driven forward by advancements in technology

that are blurring the lines between traditional broadcasting and digital media. To engage

fans, sports rights holders must go on-line and multi-platform. We guide clients through the

changing landscape of the sport media market. With a global network of customers and

clients, Lagardère Sports is a leading player in the field.

MEDIA RIGHTS & SALES

BRAND CONTENT PRODUCTION

HOST BROADCAST SERVICES

ORIGINAL CONTENT PRODUCTION ACROSS MULTI-PLATFORMS

POST-PRODUCTION

MEDIA REFERENCES

OLYMPIC GAMES

FOOTBALL

GOLF

• Sochi 2014

• Rio 2016

• Asian Football Confederation

• Orange Africa Cup of Nations (AFCON)

• Orange African Nations Championship

• CAF Champions League

• Friendly Games: Real Madrid FC

• Friendly Games: Liverpool FC

• OneAsia

• Emirates Australian Open

• Australian PGA Championship

• SMBC Singapore Open

LIVE

• Asian Football Confederation Events

• Confederation of African Football Events

• IF Stockholm Open Tennis

• ATP Skistar Swedish Open Tennis

• WTA Collector Tennis

• FINA World Cup of Swimming

MEDIA RIGHTS PRODUCTION

TENNIS

• WTA ITF

• Roland Garros

• U.S. Open

• ATP & WTA Tournaments

MAGAZINE SHOW

• Road to Rio

• World Wide Sports

• World of Athletics

• World of Tennis

• World of Football

BRANDED CONTENT

• The American Captain

• Beyond the Medals

• Pensole

STADIUM & ARENA MANAGEMENT SOLUTIONS WORLDWIDE PROVDER OF SPORTS & ENTERTAINMENT VENUE SERVICES

Every sporting drama needs a stage. Today, those stages are key factors in the economic

success of clubs and the athletic performance of players. Venues must also be creatively

managed and event-mixes optimized to maintain strong revenues. Lagardère Sports offers the

full range of services needed for stadium consulting and management to venues the world over.

PRE-PLANNING CONSULTING SERVICES

FRONT & BACK-OF-HOUSE OPERATIONAL MANAGEMENT

MARKETING & SALES

DESIGN CONSULTING

FINANCE CONSULTING

DEVELOPMENT & CONSTRUCTION CONSULTING

STADIUM & ARENA MANAGEMENT SOLUTIONS REFERENCES

STADIUMS FIFA WORLD CUP 2018

STADIUMS UEFA EURO 2016

STADIUMS FIFA WORLD CUP 2014

STADIUMS FIFA WORLD CUP 2006

OTHER STADIUMS & ARENAS

STADIUMS UEFA EURO 2012

BORDEAUX

CASINO DE

PARIS

FOLIES

BERGÈRE

LYON

NICE

TURIN

BUDAPEST

MINSK

MOSCOW

EKATERINBURG

VOLGOGRAD

LENS

LILLE

PARIS

VALENCIENNES

DUSSELDORF

AACHEN

COLOGNE

FRANKFURT

DRESDEN

BERLIN

HAMBURG

AUGSBOURG

WROCLAW

GDANSK

POZNAN

BELO HORIZONTE

FORTALEZA SINGAPORE

SPORTS HUB QATAR

CLUBS & ACADEMIES PREMIERE SPORTS FACILITIES IN EUROPE & THE UNITED STATES

Lagardère Sports’ commitment to sport and the collective emotions it inspires extends

to the ownership and operation of three major sport resort clubs.

Ever since our foundation, Lagardère Sports has developed close ties with all aspects

of sport. They include our stakes in three exclusive sport resort clubs located on 2

continents, Europe and North America. Lagardère Paris Racing, L’Usine and

Saddlebrook offer high performance facilities and access to world renowned trainers

and fitness experts to inspire the highest levels of performance and achievement.

CONTACT US

MICHAEL BROWN SVP, GLOBAL PARTNERSHIPS

488 Madison Avenue, 16th Floor

New York, NY 10022

E: mbrown@lagardere-se.com

T: (212) 767-5739

M: (203) 515-7392