Global SEO Keyword Research and Content Marketing - State of Search 2014
69
@5le Global SEO: It’s Just Not That Complicated Eli Schwartz Online Marketing Manager SurveyMonkey
-
Upload
eli-schwartz -
Category
Marketing
-
view
1.731 -
download
0
description
International SEO is really not that hard if you just pick the right keywords for a global audience. Google's Hummingbird algorithm is not nearly as effective in languages other than English, so proper keyword research is absolutely essential. Follow these 16 steps to discover the right keywords and use these keywords in your international content marketing.
Transcript of Global SEO Keyword Research and Content Marketing - State of Search 2014
@5le
Global SEO: It’s Just Not That
Complicated
Eli Schwartz
Online Marketing Manager
SurveyMonkey
@5le
@5le
What do you call
someone that
speaks many
languages?
@5le
Multilingual
@5le
What do you call
someone that
speaks two
languages?
@5le
Bilingual
@5le
What do you call
someone that
speaks just one
language?
@5le
Bilingual
@5le
90% Everywhere
Else
10%
USA
Internet Population
Worldwide
@5le
87%
13%
Other languages
English
(Primary + secondary)
Languages Understood
Worldwide
@5le
Not
Trying
@5le
Not
Caring
@5le
WTF?
@5le
Global marketing begins with SEO
@5le
But, have you noticed this trend?
@5le
Hummingbird launched late
August 2013
@5le
Platform = Software
@5le
Google Knows You Want the Score
@5le
Google Knows Which Score
@5le
Google Knows You Want the Score, Just Not Sure Which
@5le
Is
Hummingbird
Multilingual?
@5le
This is BIG
news.
@5le
Same day search on Google.pl
No
scores!?
@5le
Same day search on Google.pl for
“Germany” in Polish
News, but
no
knowledge
graph
@5le
Same day search on Google.de for
“Poland” in Polish
News, but
no
knowledge
graph
@5le
Hummingbird is either dead
internationally or only speaks
English
@5le
International SEO is “Easy” and
predictable
@5le
@5le
Titles in
results
match the
query
Customer Satisfaction Survey in
German
@5le
Titles in
results
match the
query
Customer Satisfaction Survey in
German
@5le
Prepositions in English are“Stop
Words”
@5le
Foreign language prepositions are NOT
@5le
Go global without the
language classes
@5le
No Shortcuts
@5le
Context is King
None of these are relevant to SurveyMonkey’s business
@5le
Dysfunctional marriage between
Google Translate and Adwords
@5le
Step 1: Learn 1 word
@5le
Step 2: Google in the local
language
@5le
Step 3: Open Google in 2
Chrome tabs
original translated
@5le
Step 4: Learn some synonyms
@5le
Step 5: Add some modifiers
@5le
Step 6: Find some context
@5le
Note: Be prepared to innovate
@5le
Note: Result counts matter
@5le
Step 7: Mine the competitors
@5le
Step 8: Metadata is your friend
@5le
Step 9: Don’t forget the slang
@5le
Step 10: Expand keyword list
with Google Suggest
Keywordtool.io
@5le
Step 11: Find ranking keywords
from competitor pages
Semrush.com
@5le
Step 12: Find similar web pages
and ranking keywords
Similarweb.com
@5le
Step 13: Adv. Google queries
related:domain.tld
@5le
Adwords Keyword Tool
Step 14: Look up LOCAL search
volume
@5le
Step 15: Translate the full list just
for context
Google Translate or any other
tool
@5le
Can also translate keywords in
Google Sheets
@5le
Step 16: Work with a native
Borrow or rent
@5le
Use Keywords
@5le
Translate existing content
@5le
@5le
@5le
Culture
Check?
@5le
@5le
Find ideas from Google Trends
@5le
Find ideas from YouTube
@5le
Find ideas from Twitter
@5le
Write about holidays
@5le
Generate Unique Data
With SurveyMonkey Audience
@5le
Lather,
rinse, repeat
@5le
Don’t become a punch line
