Finland Tekes - Innovation Universities and Competetiveness of Regions - 2007
Global competetiveness of airlines
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![Page 1: Global competetiveness of airlines](https://reader034.fdocuments.net/reader034/viewer/2022051013/54805bb35906b5f4288b471c/html5/thumbnails/1.jpg)
Justyna Kuć, Anna Pietras, Małgorzata Starzyk
of airlines
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low cost airlanes
commercialairlanes
luxury airlanes
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low cost airlanes
customers who pay attention to low price
• Wizzair • Ryanair
Examples: Target:
• low cost • destinations
Adventages:
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Ryanair vs Wizzair
fields of competitions:
marketing strategy:
PRICE DESTINATIONS
&
CREATIVE AGRESSIVE
VS
pricing strategy: VARIABLE PRICING
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commercial airlanes
from individual to buisness customers
• Lufthansa • KLM
Examples: Target:
• medium cost • comfortable
airport
Adventages:
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fields of competitions:
marketing strategy:
QUALITY DESTINATIONS
&
TRADITIONAL
pricing strategy:
Lufthansa vs KLM
CONSTANT PRICE
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luxury airlanes
pays attention to high
standard
• Qatar • Singapore
Examples: Target: • excellent
service delivery not just on-board, but also on the ground;
Adventages:
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luxury airlines
How to differenciate from competitors?
providing services not present in other lines
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Examples:
Special furnishing/
equipement on board
Loyality programs
Qalified, one of a kind cabin
crew
Excellent dining choice
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