INAUGURAL SOUTH AFRICAN COMPETETIVENESS FORUM

A Brand South Africa Initiative

25 July 2013

South Africa – a top developing and globally competitive nation

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AGENDA

● THE CRITICAL ROLE OF BRAND SOUTH AFRICA

● THE SA NATIONAL COMPETETIVENESS FORUM

● PARTNERSHIP OPPORTUNITIES

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SA’S REPUTATION AND INTERNATIONAL IMAGE

• Established in August 2002

• Reporting to Presidency through Board of Trustees – Ministry for Performance Monitoring & Evaluation

• Responsible for building South Africa’s Nation Brand reputation in order to improve the country’s global competiveness

• Creating a positive and compelling brand image for SA domestically and in the international investment community

Board of Trustees

Exec Mgmt.

Marketing & Comms

International Reputation

Management

Ops & Finance

Project Mgmt.

Stakeholder Mgmt.

UK, USA, BrazilAfrica & ME &

Asia

Content Hub Delivery Arm

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BRAND SA MANADATE

National

Priorities

GDP growth, job creation, poverty alleviation, social cohesion, National

Vision for South Africa – Vision 2030

Desired impactIncreased international

competitiveness

Improved international

reputation

Increased

brand equity

VisionSouth Africa acknowledged as a Top 20 Nation Brand and a Top 30 Nationin the WEF Global Competitiveness Index by 2020

International

mandate

To build South Africa’s Nation Brand reputation in order to improve South

Africa’s global competitiveness

Domestic

mandate

Build Pride & Patriotism amongst South Africans and contribute to social

cohesion and nation brand ambassadorship

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AGENDA

● THE CRITICAL ROLE OF BRAND SOUTH AFRICA

● THE SA NATIONAL COMPETITIVENESS FORUM

● PARTNERSHIP OPPORTUNITIES

6/11

SA’S COMPETITIVENESS AND REPUTATION

● Brand South Africa’s research tracks country performance in competitiveness and reputation

● The report – South Africa: a top developing and globally competitive nation compares South Africa to the performance of peer developing nations

● This research report reflects Brand South Africa’s strategic research into a rapidly changing global environment and serves as background to the concept of the SA Competitiveness Forum

www.brandsouthafrica.com – Research & Analysis Page

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● The Inaugural National Competitiveness Forum (SACF) is a strategic platform through which Brand South Africa intends to work with key government, business and civil-society stakeholders to identify competitive strengths, and weaknesses in the SA economy.

● The forum will be used to identify competitive strengths in the SA economy to leverage for increased trade and deepened linkages across the African continent.

● SA’ top government, business and civil society leaders will assemble to assess the state of the nation’s competitiveness, and explore pressing and emerging priorities.

● The forum brings together some of the most experienced and creative minds in the marketplace of goods, services, chief executive officers of leading companies, university presidents, labour leaders, and directors from the national laboratories.

● The SACF also will feature renowned thinkers and select government leaders with unique insights on the state of the country’s competitiveness.

INAUGURAL NATIONAL COMPETETIVENESS FORUM

AUDIENCE

1. Education, Skills & Labour

2. Products & Services3. Infrastructure 4. Governance5. FDI Competitiveness

BREAKAWAY SESSION THEMES

Identify competitive strengths in the SA economy

to leverage for increased trade and deepened

linkages across the African continent

• Thought leaders• Academia• Government officials • Trade missions representatives• Media representatives • Business Associations• Civil Society• Corporates

OUTCOMES

• Recommendations & implementable action steps to enhance competitiveness

• Ministerial Debriefing & Final Analytical Report to Ministry of Performance Monitoring & Evaluation

• Decision and future plan for implementation – linked to NDP

GUIDED BY THE NATIONAL DEVELOPMENT PLAN

OBJECTIVE

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AGENDA

● THE CRITICAL ROLE OF BRAND SOUTH AFRICA

● THE INAUGURAL SA NATIONAL COMPETETIVENESS FORUM

● PARTNERSHIP OPPORTUNITIES

10/11

How to get involved?

Key milestones pre-forum:

30 August 2013 – Brand SA Research Reference Group, focused on programme input into session themes by stakeholders

19 September 2013 – Brand SA & University of Cape Town, Youth Dialogue on the NDP & input into themes of SA Competitiveness Forum

Contact: Dr. Petrus de Kock, Research Manager, Brand SApetrusd@brandsouthafrica.com

THANK YOU

25 July 2013