GLOBAL ADVERTISING TRENDS• Telecommunications - 13.9% Media types –Q2 percentage growth YOY Asia...

INSIGHTS FROM THE NIELSEN GLOBAL ADVIEW PULSE Q2 2015

GLOBAL ADVERTISING TRENDS

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CONSUMER CONFIDENCE DOWN ONE POINT TO 96 65% of global consumers report they’ll save rather than spend their spare cash

Source: Nielsen Global Survey of Consumer Confidence & Spending Intentions, Q2 2015

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GLOBAL AD MARKET IMPROVES IN Q2 Though ad spending trends are still in the red for both the quarter and YTD

Source: Nielsen Global Ad Intel Pulse Q2 2015

Based on net figures estimated with Nielsen Global AdView weighting factors. Includes TV, Radio, Magazines, Newspapers, Outdoor and Cinema

15000

17000

19000

21000

23000

25000

27000

29000

31000

33000

35000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2014

2015

-1.3% YTD

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MEA ADVERTISING INCREASES IN DOUBLE-DIGITS Brands favor MEA regional TV channels, a more stable medium in an unstable period

-1.3

-4.6

-2.2

0.1

2.1

12.9



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HEALTHCARE BRANDS KEEP SPENDING Drug companies and healthcare services companies are main drivers

SECTORS - % INCREASE IN AD SPENDING YOY, 1H2015 vs 1H2014

HEALTHCARE SECTOR increases ad spending by 7.0% in

1H2015

Most sectors spend less on advertising in 1H2015 than they

did a year ago



-4.5

-4.4

-4.1

-3.9

-3.8

-3.6

-3.2

-1.2

-1.2

0.4

7.0

DURABLES

FINANCIAL

AUTOMOTIVE

MEDIA

TELECOMMUNICATIONS

FMCG

INDUSTRY & SERVICES

ENTERTAINMENT

CLOTHING & ACCESSORIES

DISTRIBUTION CHANNELS

HEALTHCARE

WHAT HAPPENED IN Q2?

SPOTLIGHT ON REGIONAL DYNAMICS

DURING THE SECOND QUARTER

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NORTH AMERICAN AD BUDGET CUTS LESSEN IN Q2 Region invested heavily in advertising during 2014 Sochi Olympics

Countries – Q2 percentage growth YOY

Macro sectors – Q2 percentage growth YOY • Healthcare + 15.6% • Clothing & Accessories + 1.9% • Media - 10.6% • Telecommunications - 11.5% • Distribution Channels - 15.0%

Media types – Q2 percentage growth YOY

North America – Q2 percentage growth YOY

-4.1% -8.8%

USA CANADA

TELEVISION: -3.3%

NEWSPAPERS: -15.4%

-4.4%



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APAC STILL SPENDING CAUTIOUSLY China and Japan, two largest markets, cut budgets in Q2


Macro sectors – Q2 percentage growth YOY • Distribution Channels + 25.7% • Entertainment + 6.7% • Financial - 6.6% • Automotive - 10.8% • Telecommunications - 13.9%


Asia Pacific – Q2 percentage growth YOY

2.7%

-9.5% -0.6%

AUSTRALIA CHINA JAPAN

TELEVISION: -0.3%

NEWSPAPERS: -9.1%

-2.6%



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EUROPE’S AD MARKET SLIPS BACK IN THE RED Greece’s economic woes seep into consumer and advertiser confidence


Macro sectors – Q2 percentage growth YOY • Healthcare +11.8% • Telecommunications + 6.4% • FMCG + 0.9% • Durables - 5.0% • Clothing & Accessories - 5.1% • Media - 7.1%


-1.0% -3.3%

6.7%

-1.5%

GERMANY ITALY SPAIN UK

TELEVISION: +3.2%

MAGAZINES: -7.7%

-1.1%

Europe – Q2 percentage growth YOY



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LATIN AMERICA BREAKS EVEN Slight growth recorded against last year’s FIFA-driven ad fest


Macro sectors – Q2 percentage growth YOY • Healthcare + 20.4% • Distribution Channels + 6.8% • Media + 6.0% • Telecommunications - 7.0% • Automotive - 10.0% • Industry & Services - 10.5%


Latin America – Q2 percentage growth YOY

38.0%

-5.1% -10.1%

ARGENTINA BRAZIL MEXICO

TELEVISION: +0.7%

MAGAZINES: -17.8%

+0.1%



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REGIONAL ADVERTISING RULES IN MEA Brands prefer stable, multi-market reach in light of regional instability


Macro sectors – Q2 percentage growth YOY • Healthcare +42.7% • Telecommunications +31.7% • Financial +25.6% • Automotive +10.6% • Entertainment - 1.7% • Distribution Channels - 10.6%


ME & Africa – Q2 percentage growth YOY

32.8% 9.2%

-2.7%

PAN-ARAB MEDIA

SOUTH AFRICA UAE

TELEVISION: +27.9%

NEWSPAPERS: -4.0%

+19.8%



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GLOBAL ADVERTISING TRENDS• Telecommunications - 13.9% Media types –Q2 percentage growth YOY Asia...

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