Give the people what they want: Qualitative research on any budget.

Nicole Bissonette, MPH, CHES

Utah Department of Health

www.health.utah.gov/arthritis

Qualitative Research

Benefits of QR– Opportunity to consult your target audience– Exploratory and directional in nature– QR on any budget

• 3 QR projects from $300 to $21,000

Limitations– Small sample sizes cannot be projected to larger

populations

QR formats – Focus groups, Interviews, Surveys

Knowledge, Attitudes and Beliefs (KAB’s) of Women with Regard to the ASHC.

Background The Arthritis Foundation Self-Help Course has repeatedly

been shown to improve arthritis-related outcomes. However, less than 1% of those with arthritis have taken

ASHC.

PurposeTo identify barriers limiting participation, by Utah women

with arthritis, in the Arthritis Foundation Self-Help Course

(ASHC).

KAB’s of Women Continued…

Qualitative FormatFocus Groups- 32 participants Five-90 minute groups (one pretest

group) 8 participants Three moderated by a qualitative

research expert from the University of Utah

Two moderated by the UAP Health Program Specialist as part of training to build capacity with in UAP

$8,500

Primary Care Providers

Background Prior research

Women viewed physician recommendations as critically influencing their own decisions

PurposeTo assess the knowledge, attitudes and beliefs of primary

care providers regarding patient self-management,

particularly local arthritis resources.

Primary Care Providers continued...

Qualitative Format

Focus Groups- 38 participants Five-120 minute groups

– Two groups with Nurse Practitioners and Physician Assistants • (18 participants)

– Three groups with Primary Care Physicians • (Internists, General Practice and Family Practice) • (20 participants)

Moderated by a market research expert at Focused Solutions$21,000

ASHC Volunteer Leaders

Background Few ASHC being taught

Difficulty recruiting (participants & leaders)

Few ASHC Leaders commit to teach regularly (once a year)

Purpose

To identify Leaders’ KAB’s about the ASHC, as well as the barriers to teaching on a regular basis.

ASHC Volunteer Leaders continued...

Qualitative Format

Phone Interviews -11 leaders, 15-30 minutes

Focus Group-6 leaders, two hour moderated discussion

Mail Survey-3 leaders, two page$300-400

UAP Efforts

ASHC– Different formats– Assist leaders

Continuum Project– Pilot in Healthy Utah– TOSH

UAP Awareness– Health care providers– Women 45+– Seniors