Giles Calver, Some thoughts on food packaging at Outstanding By Design
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Transcript of Giles Calver, Some thoughts on food packaging at Outstanding By Design
![Page 1: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.fdocuments.net/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/1.jpg)
BIA BEAG 10th MAY 2014
Some Thoughts on food packaging...
The creative agency that builds desire
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BIA BEAG 10th MAY 2014
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BIA BEAG 10th MAY 2014
• 70% of purchase decisions are made in store
• 10% of shoppers switch brands inside the store
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BIA BEAG 10th MAY 2014
Provenance
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BIA BEAG 10th MAY 2014
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BIA BEAG 10th MAY 2014
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BIA BEAG 10th MAY 2014
Distinction through shape
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BIA BEAG 10th MAY 2014
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BIA BEAG 10th MAY 2014
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BIA BEAG 10th MAY 2014
Brand personality
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Purchaser and consumer
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BIA BEAG 10th MAY 2014
Zigging when others are zagging
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BIA BEAG 10th MAY 2014
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BIA BEAG 10th MAY 2014
What’s in a name
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Distinction through image
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BIA BEAG 10th MAY 2014
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BIA BEAG 10th MAY 2014
Shelf impact
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BIA BEAG 10th MAY 2014
Brand distinction
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BIA BEAG 10th MAY 2014
Telling a story
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BIA BEAG 10th MAY 2014
Storytelling
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BIA BEAG 10th MAY 2014
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BIA BEAG 10th MAY 2014
Delightful reveal
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BIA BEAG 10th MAY 2014
Descriptive power
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BIA BEAG 10th MAY 2014
Brand presence
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BIA BEAG 10th MAY 2014
Taste projection
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BIA BEAG 10th MAY 2014
Product Display
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BIA BEAG 10th MAY 2014
Quality cues
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BIA BEAG 10th MAY 2014
Quality cues
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BIA BEAG 10th MAY 2014
Thank you