Gigabit Lakeland - First Gigabit City in Florida

Human Resources

Keith Merritt| Commissioner

February 16, 2015

Lakeland

FLORIDA’S FIRST

GIGABIT CITY

WHY?

WHAT IS A

GIGABIT?

Technically Speaking

• Gigabit Ethernet (GbE or 1 GigE) is a term

describing various technologies for

transmitting Ethernet frames at a rate of a

gigabit per second 1,000,000,000 bits per second, as defined by the IEEE 802.3-2008

standard. It came into use beginning in

1999.

So what…...

How Fast Is It?

Things We Know

Consumer Driven Demand

for Bandwidth

Applications Devices

Communities

Converged Digital Life

Multiplicity of Devices

Drives Bandwidth Demand

Source: The New Multi-screen World: Understanding Cross-platform Consumer Behavior. Google 2012.

Multiplicity of Apps

Drives Bandwidth Demand

Connected Communities

Drive Bandwidth Demand

• Smart Grid

• Intelligent Traffic Control

• Autonomous Vehicles

• Smart Utilities

• Digital Education

• Electronic Healthcare

• Safety & Security

• Sensor Networks

Connected Communities

Drive Consumer Value

• Enhanced education

• Improved healthcare

• Greater safety & security

• Lower utility bills

• More environmentally friendly

• Higher property values

• More economic opportunities

Consumer Attitudes

Toward Bandwidth

• Rarely considered when purchasing devices & applications

• Assume that current broadband will support their future needs

• Speed, reliability and consistency are expected

• Multiple device support is expected

CONVERGENCE OF THE 3 FORCES WILL

CHALLENGE MANY CONSUMERS

CURRENT BROADBAND CONNECTIONS

MORE DEVICES

MORE APPS CONNECTED COMMUNITIES

Smart, Connected &

Integrated Communities • Developers are preparing for the

bandwidth revolution to meet

consumer demand

• Gigabit fiber & wireless foundation

to accommodate all users and

applications

• Fully integrated, open networks

• Connecting the entire

community - residents,

businesses, schools,

healthcare, safety &

transportation

Confidential & Proprietary 2014 Magellan Advisors

Babcock Ranch Smart Community Technology & Communications Master Plan Page 2"Executive Summary 2014 Magellan Advisors

Project Introduction !As the owner of the property, Kitson & Partners (“K&P”) is evaluating the ways to develop Babcock Ranch

into a master-planned Smart, Community and Integrated community that enhances how residents live,

work, play and learn, contributing to their overall quality of life. K&P’s has the unique opportunity to

participate in this development process, which presents unique business opportunities to the organization.

This Executive Summary provides an overview of these opportunities for K&P to consider in implementing

Babcock Ranch as a Smart, Connected and Integrated Community with the following goals:

! Profitably differentiate Babcock Ranch as a Smart, Connected and Integrated Community;

! Utilize K&P’s favorable position as property owner to positively influence how residents live, work,

play and learn in the community; and,

! Through unique value propositions and competitive advantages, increase profits and returns to K&P

and its investors.

K&P has the opportunity to develop leading-edge technology infrastructure in Babcock Ranch with greater

capabilities and at lower costs than would be traditionally found in brownfield developments. This

infrastructure is proposed to become the foundation for all technology-based services used by homeowners

of Babcock Ranch in the areas of entertainment, communications, transportation, healthcare, education and

community support. The technology infrastructure will effectively support all eight of K&P’s core community

initiatives, either directly or indirectly.

Babcock Ranch’s technology infrastructure will far

exceed that found in traditional communities,

through which K&P will gain a competitive edge in

the market to sell homes at a premium. And,

because K&P will develop the infrastructure at

lower cost, it will positively impact the prices

residents of Babcock Ranch pay for their services.

In addition, it will provide long-term value to

homeowners and the community because the

services that utilize Babcock’s infrastructure will

accentuate K&P’s core community initiatives, as

shown in Figure 1. The technology infrastructure

will positively impact how services are delivered to

residents in the community, across all eight

community initiatives. The results will yield an

important value proposition in planning Babcock

Ranch as a Smart, Connected and Integrated

Community:

Lower Cost and Higher Quality Should Lead to Higher Profits and Higher Returns for K&P

If this value proposition is realized, K&P should generate a premium in the prices consumers pay for the

opportunity to live in Babcock Ranch. K&P should also realize ongoing benefits from investing in the

technology infrastructure that enables leading edge services to residents at lower costs. The Technology

and Communications Master Plan lays out the key strategies that will help K&P understand how to achieve

this value proposition in Babcock Ranch.

Figure 1: Core Community Initiatives and Technology Foundation

"

WHY DOES LAKELAND

NEED GIGABIT?

VISION Lakeland - a vibrant, innovative,

culturally inclusive world-class

community

A community working together to

achieve an exceptional quality of life

MISSION

GOALS

Economic Opportunity Goal - Create and encourage

inclusive, lasting environments that grow, attract and retain a

creative, talented, educated and technically qualified workforce.

Communication Goal - Develop an informed and engaged

community.

Fiscal Management Goal - Develop and effectively manage

financial resources.

Growth Management Goal - Ensure planning and

infrastructure results in quality development and safe, attractive

neighborhoods.

Quality of Life Goal - Provide quality public spaces; deliver

superior municipal services, and support arts, education,

recreation and wellness

Governance Goal - Provide for responsive and

responsible governmental service

LAKELAND’S GIGABIT VISION

• Lakeland must become a Gigabit City to meet our

established Vision, Mission and Goals

• Sustainable economic development, growth,

opportunity and innovation are dependent on

affordable high speed internet access - this is essential

for Lakeland to become a “World Class Community”

• City vision and leadership will help ensure our

community has the broadband infrastructure

necessary to meet our businesses and citizens growing

demand for high speed access

• We will engage local business leaders and

service providers and leverage existing City

assets for the greatest benefit to our citizens

and community business partners

WHAT IS HAPPENING

IN

OTHER CITIES?

GOOGLE FIBER EXPANSION PLANS

STRATEGIC OBJECTIVES

AREAS OF IMPACT

KANSAS CITY, KS & MO

CHATTANOOGA, TN

LAKELAND’S

PROGRESS

CITY OF LAKELAND FIBER NETWORK

CURRENT ANNUAL FIBER REVENUE

$323,000.00

BROADBAND INITIATIVE ACTIONABLE ITEM / CITY COMMISSION APPROVED 10/1/2014

Goal Area: Economic Opportunity

Actionable Item: Broadband Initiative

Program: Support Services

Activity: Information Technology

Department Lead: Information Technology

Support Departments: Community Development

Description of Actionable Item: In response to the 5/2/2014 Community Development Committee

approval a business partner will be selected to assist the City in

developing a complete Strategic Business Plan for the possible

expansion of use of the City’s fiber network


CONT>

Description of Actionable Item (cont.):

The Plan may include needs assessment, strategic and business

planning, economic and community development impacts, community marketing and communications plans, financial

modeling and analysis, network design and engineering, network

construction and network operations and management planning

The City will also establish governance and a Leadership Team to

select the partner and to approve recommendations that will be

presented to City Management and City Commission

Purpose and Directional Outcome:

To attract and retain business & job opportunities

Report of FY15 Activity: To establish the City of Lakeland Leadership

Team who will select a business partner to assist the City in

developing a Strategic Broadband Business Plan


CONT>

Current Measures:

1. Annual City revenue received for use of City fiber assets

2. Number of business, government and non-profit entities using

City fiber assets

3. Number of business, government and non-profit facility

connections to City fiber assets

Measurable Progress Indicators:

1. City of Lakeland Leadership Team selected and engaged

2. Business partner selected

3. Strategic Business Plan completed by June, 2015 4. Approved Action Plan for FY16 5. Approved necessary funding to support the FY16 Action Plan

POLK COUNTY MUNICIPAL FIBER NETWORKS

AREAS OF GREATEST NEEDS

PROGRESS ON ACTION ITEM

• $50,000.00 was approved in the FY15

Budget

• City Leadership and Support Teams

have been established

• Community Partners have been

engaged

• Request for Proposal was published on

2/4/15

LAKELAND’S

NEXT STEPS

STRATEGIC BROADBAND PLAN

• Select a partner from the RFP responses

• Develop a Strategic Broadband Plan for Lakeland by June 2015

• Participate in county-wide efforts promoting Broadband opportunities and partnerships • Polk Vision Broadband Alignment Team

Alignment USA model of Community Alignment

• Develop the FY16 Action Plan

• Request necessary approvals and funding for the Action Plan

REQUEST FOR PROPOSAL (RFP)

INCLUSIONS

Needs Assessment • Analysis of the current availability and pricing of

broadband access in Lakeland and Polk

County to meet the needs of business,

government and residential consumers.

• Identify gaps in service or affordability for small,

medium and large consumers.

• Assess customer receptiveness to the City

offering Broadband services and/or partnering

with other providers to improve Broadband

services.


INCLUSIONS

Business Planning • Business model alternatives and a recommendation the

City should implement

• Current and anticipated regulatory requirements and

restrictions

• Current and anticipated federal and state legislative

actions that may impact our decisions

• Local and regional political concerns

• Legal requirements that may impact our decisions

• Partnerships with other municipalities and access

providers

• Financial modeling for each business model alternative


INCLUSIONS

Economic Development

• Impact of the fiber infrastructure on business

growth and job creation

Network Operations and Management

• Business planning for the Fiber Utility

• Pro-forma financial statements supporting the

recommended business model

• Implementation plans

QUESTIONS

Gigabit Lakeland - First Gigabit City in Florida

Government & Nonprofit

Transcript of Gigabit Lakeland - First Gigabit City in Florida