Industrial marketing

Faculty of Textile, Leather and Industrial

Management

“Gheorghe Asachi”Technical University

of Iasi

Strengths

Admission grade = 0.3 x ML + 0.4 x MS + 0.3 x NI,

where:

ML – the grade obtained at the graduation final exam of

the university studies;

MS – ECTS graduation grade for Licence / Bachelor /

University studies;

NI – interview grade.

The interview will be undertaken based on the analysis

of the candidate's file and will comprise questions from

previously announced references;

The candidate's file must contain the Europass CV and a

letter of motivation.

The references will be posted on the site of the

Engineering and Management Depar tment:

www.misp.tuiasi.ro

Product (Brand) Manager – plans, develops, and

directs marketing effor ts for a par ticular

brand/product, coordinating activities of specialists in

research and development, marketing and sales,

production and quality management, purchasing,

distribution and logistics, package development,

finance.

Product Development Manager – specialised in

development and planning, is responsible for finding

marketing opportunities and successful design a

product from idea to market launch and sales

monitoring.

Market Analyst – collects and analyses data to

evaluate existing and potential product and service

markets; identifies and monitors competitors and

research market conditions or changes in the industry.

The long tradition of Marketing education

A very competent team of excellent professors making

the topics easier to learn

The appropriate design of Industrial Marketing

curriculum, with a strong problem-oriented

interdisciplinarity

The well balanced mixture of theoretical and applied

knowledge

Discussions on current hot topics in business – ICT,

globalization, sustainability, ethics etc.

A large collection of case studies regarding both

Romanian and foreign companies

Convenient schedule of academic activities

I'll get involved in all the activities offered to me –

presentations, questions and answers, debates,

decision-making through case studies etc.

I'll actively participate in teamwork projects

I'll investigate marketing environment in order to

understand its opportunities and threats

I'll analyse industrial products and services in order

to understand their strong and weak points

I'll try to be as creative as I can, always thinking on

virtual entrepreneurial initiatives

Because „… the business enterprise has two – and

only two basic functions: marketing and

innovation.”

Because marketing principles apply to all human

activities. Because, much more than just selling or

advertising, marketing is a fascinating profession

Because there is a growing demand for

marketing management professionals

Why?

Am I going to like it?

Industrial

marketing

Admission InfoJob opportunities

For more information visit:

www.misp.tuiasi.ro www.tuiasi.ro