Ghandor ready to deliver the scent of Africa Africafashion.co · $erxw8v 6srqvru8v &rqwulexwruv...
Transcript of Ghandor ready to deliver the scent of Africa Africafashion.co · $erxw8v 6srqvru8v &rqwulexwruv...
About Us Sponsor Us Contributors Contact Search
Competitions Events Features Hair & Beauty Music Review Talent Plus 100
Home / Hair & Beauty / Beauty / Ghandor ready to deliver the scent of Africa
Ghandor ready to deliver the scent of Africa Lolo 6th November 2015 Beauty, Hair & Beauty
Many of our readers are likely to be familiar with Ghandor cosmetics, as they’ve provided skin
and hair care products in West Africa for the past twenty years. With over 600 people at its head
office in Accra, Ghana, Ghandour also has operations in another 14 African countries – including
Mali, Togo, Burkina Faso and The Gambia. At Africa Fashion, we love a new product launch and
we’re really excited to see if Ghandor has achieved its goal of ‘capturing the spirit of the
continent’ with the Scent of Africa.
Everyone who loves fragrances, will know it’s too tempting to get hooked on a new scent, especially when
your strolling through the ground floor a department store, trying not to make eye contact with the
perfume assistant. But it’s too late if they catch you with their tester bottle, it’s good, you fall in love and
walk around with that scent for the rest of your day.
Often, an impulse buy can turn into a favourite fragrance – especially when it becomes intimately
interwoven with happy experiences in your life. One whiff brings back memories, evokes feelings and
becomes a powerful trigger.
On 14th November 2015, Ghandour Cosmetics is set to launch the Scent of Africa, which the company
describes as ‘Africa’s first luxury fragrance’. Scent of Africa was conceived in Ghana, produced in France
and will be released first to high end West African retailers. That will be followed up with launches in other
African countries, Europe and North America – as well as international Duty Free shops.
” Scent of Africa is very different from anything we have produced before
at Ghandour. We wanted to introduce to the world a product that is truly
reflective of the richness and splendour of Africa. Everything from the
packaging to the branding and advertising of this product will disrupt
notions of what it means to be an African brand,” said Tanal Ghandour,
the Founder and Managing Director of Ghandour Cosmetics.
A recent market studies report indicated that Africa has the world’s second fastest growth rate for luxury
retail sales – expected to exceed $5 billion in 2019.
“Of course there is always a high demand for Western luxury goods, but
we have begun to notice a growing trend for African luxury consumers
looking to buy local brands and products made with the same high
standards and quality that they find abroad. Our goal with the new
fragrance is to reverse that trend, by making a product in Africa for
Africans that is coveted around the world!’’, added Ghandour.
Scent of Africa and its celebrity brand ambassadors will be unveiled at an exclusive event in Accra, Ghana
on 14th November 2015.
Ghandour’s launch provoked a lively conversation here at Africa Fashion.
While exploring Ghandour and its brand, our attention was drawn to its various marketing platforms and
assets. While there’s no doubt that the web site could do with a sleek update, we loved the beautiful black
models on all the company’s packaging – which is still quite a novelty in the west. We all know this shouldn’t
be the case, so we’re hoping that brands like Ghandour will help provoke a positive reaction in western
marketing companies. The value of the ‘African spend’ in the UK alone has increase 10x over the past 10
years – and it’s high time brands woke up to the benefits of positively marketing their products toward the
‘black pound’.
Another thing we loved was watching Ghandour’s previous advertising on YouTube. This one in particular
Polls
Join us on Facebook!
What is more important for African fashion?
Strong African designers?
Growth in African textile exports?
Complete manufacturing in Africa?
Other
Vote
View Results
Polls Archive
Africas Next Top Model S01E01
Be the first of your friends to like this
Africafashion.co.uk5,698 likes
Like PageLike Page Contact UsContact Us
Share Facebook Twitter Google + Stumbleupon LinkedIn Pinterest
About Lolo
Related Articles
AFRO ARCHIVES – APERFORMERS WORLD:Episode 4 10 days ago
Spend An Evening WithBEUNIQUE HAIRCARE 13th February 2016
Afro Archives – Aperformers World 31st January 2016
brought a smile to my face: The age old story of an African prince searching for his future queen. It really
brought back happy memories of watching ‘Coming to America’ as a teen! I’m including it here for some
afternoon cheer.
Ladies, if only it were so simple as using Princess Coca butter to deliver a suave man with good qualities
that penetrate more than skin deep, encouraging you to treat him like a prince. Yes, I would order a pot
now! In the meantime, here’s a link to a competition that Ghandour are running, where the lucky winner
will ‘Live the African Dream’.
How would you describe the scent of Africa? Let us know over on Facebook.
Tags
Princess Cocoa butter
AFRICA AFRICA' FIRST LUXURY FRAGRANCE AFRICAN LUXURY CONSUMERS BEAUTY BRANDS CEO
DESCRIBED AS ‘AFRICA’S FIRST LUXURY FRAGRANCE FOUNDER GHANDOUR COSMETICS
HOMEPAGETOPSECTION SCENT OF AFRICA TANAL GHANDOUR WEST AFRICA
PreviousLiberia prepares to amaze theworld of fashion in Paris« Next
Soweto Fashion Show Kicks Off »
Follow Africa Fashion on Twitter
© Copyright 2016, All Rights Reserved