Get found on Google Search and Maps

Karl Hattman | Persona Digital Marketing

Continuing the Conversation

ReviewsGrow your reviews

Respond to every review

Link on your website

ConsistencyGet yourself listed everywhere you can

Make sure you claim your listings

Link back to your website

Hundreds of sites to list your business online

NAP….EW What does it mean and why does it matter

Proper categories

Consistency analysis tools

Your websiteLinks to social media

Fresh content…blogs

Links to other sites…sponsors, Chamber of Commerce, brands you sell

Connect with analytics

Reviews

• Shoppers are relying on reviews when deciding what products to buy

• Search engines love reviews• Reviews are considered 10% of the split

second determination Google makes during a search

• Responses are part of the equation

• Google showcases a rating snippet from Google reviews and other review sources such as Trip Advisor, Facebook, and similar.

Growing your reviews

• Make it easy for your customers to do• Link to reviews on your website• Link in your email or other content• Get your Google Place ID• Add it to the end of this link:

https://search.google.com/local/writereview?placeid=

• Add a reminder to your print materials• Receipts• Flyers• In packages that are shipped out

Consistency - Web Listings

• Hundreds of opportunities• Many of them free• All social media

• Even if you don’t use

• Consistency Matters• Google cross references your NAP in an instant to

determine legitimate results

• NAP• Name, Address, Phone• NAP-E-W • Name, Address, Phone, Email, Website

• Categories• Consistency Analysis Tools

https://moz.com/local/search

On Your Website

• Links to other sites• Social Media• Chamber of Commerce• Partners• Sponsors• Products/Brands you sell

• Fresh Content - Blogs• Google measures “freshness” of content• Most often fresh=better• Long Form content is great (1200+ words)• Short content still works

Analyze

• Connect your website with Google Analytics

• Track/Understand your customer’s behavior

• Learn where your customers come from

• Learn what content, pages, products perform

Thank you!

Karl Hattman | Founder

Persona Digital Marketing361.729.9740 | 361.205.9127

personadigitalmarketing.com

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