GfK Digital Technology Overview

© GfK 2012 | GfK Digital Technology | 1

GfK DIGITALTECHNOLOGYCustom Research


History More than 75 Years Experience, Financially Strong & Stable

Sales $1.8 Billion in 2011

Services Primary Market Research - Full Service• Quantitative• Qualitative• Customer Satisfaction• Loyalty• Mystery Shopping

Employees More than 11,000 full-time staff

Growth 6% in 2011

GfK Group - Public Company based in Nuremberg, Germany


GfK Group — Worldwide Coverage, More than 100 Countries

AlbaniaAlgeriaArgentinaAustraliaAustriaAzerbaijanBahrainBangladeshBelarusBelgiumBoliviaBosnia-HerzegovinaBotswanaBrazilBulgariaCambodiaCanadaChile

ChinaColombia CroatiaCyprusCzech RepublicDenmarkEcuadorEgyptEstoniaFinlandFranceGeorgiaGermanyGreeceGuatemalaHong KongHungaryIndia

IndonesiaIranIraqIrelandIsraelItalyIvory CoastJapanJordanKazakhstanKenyaKoreaKuwaitKyrgyzstanLatviaLebanonLibyaLithuania

MacedoniaMalaysiaMexicoMontenegroMoroccoMozambiqueNetherlandsNew ZealandNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugal

QatarRomaniaRussiaSaudi-ArabiaSenegal SerbiaSingaporeSlovakiaSloveniaSouth AfricaSpainSudanSwedenSwitzerlandSyriaTajikistanTaiwanTanzania

ThailandTunesiaTurkeyTurkmenistanUgandaUkraineUnited Arab Emirates United KingdomUruguayUSAUzbekistanVenezuelaVietnamYemen


Our 360° Organization—Client Driven Needs Drive The Creation Of Expert Teams Who Achieve Synergies

Automotive ●

● Shopper and

Retail Strategy

Consumer ●

Financial Services ●

Digital Technology ●

Healthcare ●

Gov’t and Academic ●

● Consumer Trends

● Customer Loyalty

● Digital Marketing Intelligence

● Multicultural● Public Affairs and

Corporate Comm

Media ●

● Market Opportunities and Innovation

● Mystery Shopping

● Brand and Communications

Change the client Logo for your client!


Consumer Experiences — US Locations

Northeast

Alexandria, Virginia

Blue Bell, Pennsylvania

Boston, Massachusetts

Chelsea Market, New York (Headquarters)

East Hanover, New Jersey

Harrison, New York

Park Avenue South, New York—401 Park Ave.

Park Avenue South, New York—440 Park Ave.

Wayne (Philadelphia), Pennsylvania

Princeton, New Jersey

Roseland, New Jersey

Washington, D.C.

Westport, Connecticut

Midwest

Ann Arbor, Michigan

Chicago, Illinois—420 North Wabash Ave.

Chicago, Illinois—230 West Monroe Street

Cincinnati, Ohio—250 East 5th Street

Cincinnati, Ohio—10300 Alliance Road

Minneapolis, Minnesota

Southfield (Detroit), Michigan

West

Burbank, California

Gardena, California

Irvine, California

San Francisco, California

Palo Alto, California

St. Louis, Missouri (Healthcare)


GfK Consumer Experiences US — Six Industries of Expertise

Global TeamMore than 300 technology

research experts around the world

Gov’t and Academic

Automotive Consumer Financial Services

HealthcareDigitalTechnology

Media


DigitalTechnology

GfK Custom Research US – Digital Technology Sector

Subject Matter Experts

Multicultural

Public Affairs & Corporate

Communication

Strategic Innovation

Shopper & Retail Strategy

Brand & Communication

Customer Loyalty

User Experience


Research Audiences• B2B and B2C Research

Category Expertise• Wireless, Software, Hardware, Gaming, Entertainment,

eCommerce, Cable, Internet and more

Methods• Market Segmentation• Brand Tracking • Usage & Behavior• Feature & Price Optimization• Innovation • User Experience• Digital • Shopper Insights• Marketing Science/Advanced Analytical Modeling

GfK Custom Research US – Thought Leaders in Technology

DigitalTechnology


Because we deliver strategic, fact-based insights that drive business decisions and profitable growth for our clients.

How? • Technology Industry Knowledge – Consumer & Enterprise • Highest Data Quality & Marketing Science Standards• We Understand The Entire Customer Journey • Worldwide Coverage• Proven Research Heritage• Trusted For 75 Years

• Senior GfK Team Member Involvement

Why GfK?


GfK DIGITAL TECHNOLOGY

email: [email protected]

Rick van der WalSan Francisco, CATel: (415) 762 1041

GfK Digital Technology Overview

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