GfK Technology Overview 05 18 2012
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Transcript of GfK Technology Overview 05 18 2012
© GfK 2012 | GfK Digital Technology | 1
GfK DIGITALTECHNOLOGYCustom Research
© GfK 2012 | GfK Digital Technology | 2
History More than 75 Years Experience, Financially Strong & Stable
Sales $1.8 Billion in 2011
Services Primary Market Research - Full Service• Quantitative• Qualitative• Customer Satisfaction• Loyalty• Mystery Shopping
Employees More than 11,000 full-time staff
Growth 6% in 2011
GfK Group - Public Company based in Nuremberg, Germany
© GfK 2012 | GfK Digital Technology | 3
GfK Group — Worldwide Coverage, More than 100 Countries
AlbaniaAlgeriaArgentinaAustraliaAustriaAzerbaijanBahrainBangladeshBelarusBelgiumBoliviaBosnia-HerzegovinaBotswanaBrazilBulgariaCambodiaCanadaChile
ChinaColombia CroatiaCyprusCzech RepublicDenmarkEcuadorEgyptEstoniaFinlandFranceGeorgiaGermanyGreeceGuatemalaHong KongHungaryIndia
IndonesiaIranIraqIrelandIsraelItalyIvory CoastJapanJordanKazakhstanKenyaKoreaKuwaitKyrgyzstanLatviaLebanonLibyaLithuania
MacedoniaMalaysiaMexicoMontenegroMoroccoMozambiqueNetherlandsNew ZealandNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugal
QatarRomaniaRussiaSaudi-ArabiaSenegal SerbiaSingaporeSlovakiaSloveniaSouth AfricaSpainSudanSwedenSwitzerlandSyriaTajikistanTaiwanTanzania
ThailandTunesiaTurkeyTurkmenistanUgandaUkraineUnited Arab Emirates United KingdomUruguayUSAUzbekistanVenezuelaVietnamYemen
© GfK 2012 | GfK Digital Technology | 4
Our 360° Organization—Client Driven Needs Drive The Creation Of Expert Teams Who Achieve Synergies
Automotive ●
● Shopper and
Retail Strategy
Consumer ●
Financial Services ●
Digital Technology ●
Healthcare ●
Gov’t and Academic ●
● Consumer Trends
● Customer Loyalty
● Digital Marketing Intelligence
● Multicultural● Public Affairs and
Corporate Comm
Media ●
● Market Opportunities and Innovation
● Mystery Shopping
● Brand and Communications
© GfK 2012 | GfK Digital Technology | 5
Consumer Experiences — US Locations
Northeast
Alexandria, Virginia
Blue Bell, Pennsylvania
Boston, Massachusetts
Chelsea Market, New York (Headquarters)
East Hanover, New Jersey
Harrison, New York
Park Avenue South, New York—401 Park Ave.
Park Avenue South, New York—440 Park Ave.
Wayne (Philadelphia), Pennsylvania
Princeton, New Jersey
Roseland, New Jersey
Washington, D.C.
Westport, Connecticut
Midwest
Ann Arbor, Michigan
Chicago, Illinois—420 North Wabash Ave.
Chicago, Illinois—230 West Monroe Street
Cincinnati, Ohio—250 East 5th Street
Cincinnati, Ohio—10300 Alliance Road
Minneapolis, Minnesota
Southfield (Detroit), Michigan
West
Burbank, California
Gardena, California
Irvine, California
San Francisco, California
Palo Alto, California
Bellevue, Washington
St. Louis, Missouri (Healthcare)
© GfK 2012 | GfK Digital Technology | 6
GfK Consumer Experiences US — Seven Industries of Expertise
Global TeamMore than 300 technology
research experts around the world
Gov’t and Academic
Automotive Consumer Financial Services
HealthcareDigitalTechnology
Media
© GfK 2012 | GfK Digital Technology | 7
DigitalTechnology
GfK Custom Research US – Digital Technology Sector
Subject Matter Experts
Multicultural
Public Affairs & Corporate
Communication
Strategic Innovation
Shopper & Retail Strategy
Brand & Communication
Customer Loyalty
User Experience
© GfK 2012 | GfK Digital Technology | 8
Research Audiences• B2B and B2C Research
Category Expertise• Wireless, Software, Hardware, Gaming, Entertainment,
eCommerce, Cable, Internet and more
Methods• Market Segmentation• Brand Tracking • Usage & Behavior• Feature & Price Optimization• Innovation • User Experience• Digital • Shopper Insights• Marketing Science/Advanced Analytical Modeling
GfK Custom Research US – Thought Leaders in Technology
DigitalTechnology
© GfK 2012 | GfK Digital Technology | 9
Because we deliver strategic, fact-based insights that drive business decisions and create value.
How? • Technology Industry Knowledge – Consumer & Enterprise • Highest Data Quality & Marketing Science Standards• We Understand The Entire Customer Journey • Global Coverage• Proven Research Heritage• Trusted For 75 Years
• Senior GfK Team Member Involvement
Why GfK?
© GfK 2012 | GfK Digital Technology | 10
GfK DIGITAL TECHNOLOGY
email: [email protected]
Rick van der WalSan Francisco, CATel: (415) 762 1041