Getting Your Business Started on Twitter
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GETTING YOUR BUSINESS STARTED ONGETTING YOUR BUSINESS STARTED ON
Patrick PowersPatrick Powers@patrickjpowers@patrickjpowers
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What is social media?
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Social media is simply aconversation happening online.
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So what is Twitter?
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Twitter is a website.
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Twitter is public e-mail.
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Twitter is a blog on speed.
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Twitter is the first draft of history.
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Twitter is more than tweeters.
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910 millionpeople visit Twitter.comevery month.
145 millionhave Twitter accounts.
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Twitter is not only for youngsters.
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The average age of allsocial network users is37 years old.
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The average age of allFacebook users is38 years old.
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The average age of allTwitter users is39 years old.
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Post-Dispatch daily circulation:213,472
Active Twitter accounts in STL:220,364
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So how do I get started?
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Develop a strategy.
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What goals do you hope toachieve using Twitter?
What are your measurements forsuccess?
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Follow examples of businessesdoing it right.
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Customer service
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Product Promotion and Sales
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Crisis Management
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Event Promotion
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Issue Advocacy
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Twitter do’s and don’ts.
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Don’t make it all about you.
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Don’t phone it in.
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Don’t ignore the obvious.
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Do be yourself.
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Do share your passion.
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Do have fun.
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Questions?
Patrick Powerstwitter.com/patrickjpowerswww.patrickpowers.net