Getting Sacked, Van Halen, M & M's and Better Digital Marketing Decisions
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Transcript of Getting Sacked, Van Halen, M & M's and Better Digital Marketing Decisions
Getting Sacked, Van Halen, M & M’s and Better Digital Marketing
Decisions
Happy New Year
https://unsplash.com/@yaykimmyd
Let’s Sack Someone
https://unsplash.com/@ideadad
Meet Jon-Jon
Good Decisions Are Hard To Make
What Happens When You Don’t Make Them?
Nothing
And That’s Shit… It’s Worse
It All Goes Pear-Shaped
• Things pile up• You panic• You make mistakes• But you have procrastinated so long
there is no time to learn from them• And you start to loop
So… Make A Decision
WRAP
WWiden your options
RReality-test your assumptions
AAttain distance before deciding
PPrepare to be wrong
Meet Jon-Jon
This Is Good For Individuals
https://unsplash.com/@joaoferrao
Make Better Digital Marketing Decisions
https://unsplash.com/@pagsa_
Google Penalties
Google Penalties
Google Penalties
To Disavow Or Not To Disavow?
To Disavow Or Not To Disavow?
To Disavow Or Not To Disavow?
Apply To All The Things
• Whether to make content or not?• Blog posts or infographics? • PPC or SEO? • Lager or Bitter? • And so on…
What About Your Team?
https://unsplash.com/@akeenster
Pass On Your Good Decisions
Rock Music and M&M’s
Actually… Sort Of True
What About Your Team?
https://unsplash.com/@akeenster
Make It Easier For Them…
Processes, Checklists, and Frameworks
Processes
What Can You Use Them For?
• Telephone etiquette• Booking holidays• Calling in sick• Expenses• Petty cash• Folder organisation• Locking the office
What To Use
What To Use
What To Use
Checklists
What Can You Use Them For
• Content launches• Site migrations• Technical SEO audits• New site launches• Going HTTPs • Keyword research • Tool processes
What To Use
What To Use
What To Use
What To Use
What To Use
What To Use
What To Use
Frameworks
What Can You Use Them For
• Design principles• Coming up with creative ideas• Spot-checking • Guidance• Outreach• Even making decisions!!!
What To Use
What To Use
What To Use
Avoid Death By PowerPoint
I’ll Make It Easier For You
You Will Share This Presentation
You Will Link To The Post I Write
You Will Buy Me A Drink
It’s Not Always Black or White
Wanna Learn More?
https://unsplash.com/@elifrancis
I Stole This And Adapted It
Buy This Book >
Don’t Sack Jon-Jon Just Cos He’s A Hipster
If All Else Fails…
Thanks!