Getting Results From Email Invitations: Britespace London 2014
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Getting Results With Email Invitations
Simon Dunant – Senior Product Specialist, Eventbrite
#britespaceldn
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What’s Your Email Strategy?
• Are you “email blasting?”?
• Are your emails making it past the spam folder?
• What would it feel like to get your own email?
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Permission Marketing
• Seth Godin Coined The Phrase in 1999
• It’s 15 years old, but it still works…
• Since 2003 Opt In in the UK is required under the The Privacy and Electronic Communications (EC Directive) Regulations 2003
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Are They Opted In?
• What is the source of your email lists? Are they expecting Your email?
• Avoid purchasing lists of email addresses. You don’t know the history of the contact.
• Make sure joint venture partners are aware of opt in rules too.
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Bounce Rates & Blacklists
• Email providers use bounce rates as a measurement of your opt in compliance
• Blacklists: What they are and how to avoid getting listed on them
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Eventbrite Invitation Tool
• Eventbrite has it’s own integrated email invitation tool
• Auto population of key event data from your event page.
• Eventbrite servers are optimized for high delivery
• Customize the invite email body for your audience
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Integrated Delivery Reports
• See email invitation stats in real time
• Quickly clean up any bounces or unsubscribes
• See who converted and purchased a ticket from the invite
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External Mail Integrations
• Integrate with popular external mail providers
• Eventbrite integrates directly with Mailchimp and EventKingdom
• External mail providers allow you to send more email invites via paid plans
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Questions?
Up Next: Tim Watson - Zettasphere