Getting on Campus: Building Strong Ties with your University & College Members Andrea Mosher, VP of...
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Transcript of Getting on Campus: Building Strong Ties with your University & College Members Andrea Mosher, VP of...
Getting on Campus: Building Strong Ties with your University & College Members
Andrea Mosher, VP of LendingUniversity of Michigan Credit Union
University and College Relationships
• OBJECTIVES Developing Relationships with Key Decision Makers
How to Create a Presence and Awareness
Understanding the Needs of a University or College Community
What to Do When you can’t Compete with Big Bank Dollars
Engaging Students in the Credit Union2
Develop the Right Relationships
Organizational Chart- Who are the decision makers?
Leverage your Resources What department of the University/College is
the best place to start?
3
Create a Presence Lots of time and effort!!!!Don’t assume they know who you are!Build Relationships- Be aware of their goals and
initiativesCommunity Relationship OfficerBusiness Engagement CenterDevelop a Diplomat Program
4
Active and Present- Where??Campus Involvement GroupsMuseums, Music Society, etc.Athletic contractsNationwide community eventsFinancial Education ClassesSporting and Educational EventsServe on BoardsLarge Donations
5
Understanding the Needs
Keep up on the trends in the student populationStudents are “Right Now” peopleTarget faculty and staff differentlyHave the right product and servicesCapitalize on TechnologyAlways present a Win/Win
8
Competing with Big Bank Dollars
The UMCU story Know your worth- it shouldn’t always be free! Smaller available sponsorships- create opportunities Create excitement- people are watching! Don’t Drop the Ball! Partner with other credit unions if resources are
stretched
9
Engagement – Staff and Students
Get complete staff engagement Students are a crucial lifeline to credit union growth Student Orientations Youth education programs in the summer and on breaks Internship Opportunities
10
Conclusions Know your Decision Makers Don’t Assume They Know Who You Are Requires Lots of Time and Effort Be Genuine Be Present Be Willing to Spend Money Always Present a Win/Win Don’t Overpromise Have the Right Team Be a Lifeline to the Students Endurance 11