Enterrisin Ties - Staffordshire University...

Faculty of Business, Education and Law, Staffordshire Universitywww.staffs.ac.uk

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Enterprising TimesNewsletter of the Faculty of Business, Education and Law January/Febuary 2013

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Enterprising Times

ContentsEditorial...................................................................................2

Microsoft to premiere Pulp the Movie on Xbox – Phil Bland...3

Dr Allan Watson ......................................................................3

Introducing our new Entrepreneur in Residence, Gerry Brennan – Dr Stephen Malone..............................................................4

Research on stakeholder salience – John McManus ............5

Pioneers into Practice ............................................................5

Stoke Your Fires Film Festival 2013 – Jon Fairburn ...............6

Stoke Your Fires – Question time panels ...............................6

Funding How to be Happy ....................................................6

Profile – Brendan O’Neill ........................................................7

Senior Citizens – saving energy and being a film star for a day ..........................................................................................7

Berlin Transversal Visit: Mobility in Vocational Training – James Fair .........................................................................................8

Staffordshire University’s Transversal Study Tour ..................8

Eternal Iris Film and Photography Ltd – Michael Beech.........9

Staff Profile – Russel Spink ..................................................10

Flogging a dead horse Pinewood Studio style – Jon Fairburn . ..............................................................................................11

WMEF Business Breakfast – Stimulating Innovation: Financing Exports .................................................................................12

EditorialReels in Motion was established by graduates from Staffordshire University with assistance from the Be Inspired programme (http://www.beinspiredatstaffs.co.uk) run at Staffordshire University. They will make digital history by having the first ever feature film, Pulp (www.pulpthemovie.com), to exclusively premier and then be distributed on the Microsoft Xbox on 4th March 2013. Is this a brave new world for film distribution? Is this another kick start for film making in Staffordshire? We will be discussing the sustainability of film making in the regions at our film panels on 1st March at the Stoke Your Fires Film Festival (see page 6 for more details) and Phil Bland of Reels in Motion will be one of the panellists.

A big welcome to our new Entrepreneur in Residence Gerry Brennan and also to Russell Spink and Vivian Lloyd who join the Education team. Congratulations to Jo Beswick of the Law School who has recently been awarded her PhD from Manchester University. Congratulations to the students who graduated at Disted College in Malaysia; we have dotted photos through the issue.

Thanks to Garikai, Tom and Emma for all the work putting together Enterprising Times and the supplements for this issue.

Jon Fairburn

To subscribe or unsubscribe to this newsletter please email [email protected]. Back issues can be found at http://www.staffs.ac.uk/enterprisingtimes.

Front cover image – poster from Pulp (www.pulpthemovie.com) made by Reels in Motion, Stoke on Trent, Staffordshire

British Ceramics Biennial (BCB) 2013 ..................................13

Parish Plan – Duncan Hindmarch ........................................13

Peer review publications.......................................................14

PhD – Jo Beswick ................................................................15

Inspiring enterprise education - an India/UK staff exchange programme – Paul Williams..................................................16

Health news – Eat, fast and live longer ................................17

Institutionalising serendipity via productive coffee breaks – Michael Soto .........................................................................18

LSIS project update: Supporting employability in Initial Teacher Education – Duncan Hindmarch ...........................................19

Book Review – Bad Pharmacy by Ben Goldacre .................19

Book chapter – Dr John McManus .......................................19

Launch of Entrepreneurship 2020 Action Plan ....................20

Innovation in European enterprises ......................................20

Academic Development – Sokol Havolli ...............................21

PhD student profiles .............................................................21

Distribution of Enterprising Times ......................................23

Notes for contributors ...........................................................23

Re-use of material ................................................................23

Deadlines for 2013 ...............................................................23


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Microsoft to premiere Pulp the Movie on Xbox – Phil BlandSomeone once told me that making a film isn’t easy. And they were right. In fact, it’s ridiculously difficult. I can say with some certainty that EVERY single movie that is completed is like a beautiful and rare miracle. On the achievement scale, watching a movie should be placed just above riding a unicorn to a Grand National win.

Having completed Pulp in September 2011 I thought the hard bit was done. I was wrong. That was the easy bit. With the DVD market dying a death and independent theatres closing all over the country, there is no longer a platform for indie films to be released and achieve a significant groundswell. More and more people watch films online through platforms such as netflicks or lovefilm but unless you have either a) studio backing or b) millions of pounds of marketing budget your film will disappear into the online

ether with barely a whisper. Thousands of indie filmmakers worldwide are all trying to solve the distribution riddle, but in times of austerity and bleakness, there are always opportunities.

For Pulp, that opportunity was Microsoft. Through their Xbox platform they can reach 4 million people in the UK alone – most of whom use the console as their primary source of watching movies. By featuring on the movies landing page it is also an efficient marketing campaign. Switch on your Xbox to watch a film. How about this one? No TV adverts. No billboards. No full page ads in the papers.

Pulp will become the first feature film to exclusively premier on Xbox on March 4th. As with all new explorations, it is a journey into the unknown. But

with the announcement making headlines around the world through Deadline Hollywood and Screen International, there is a sense that this could be the glimmer of hope that indie filmmakers have been searching for. I hope that proves to be true because making a film can be easy, but getting it to an audience is certainly not.

For more information visit www.reelsinmotion.co.uk or www.pulpthemovie.com.

Pulp will be released on 4th March 2013 on Xbox UK. It will also open the Stoke Your Fires Film Festival on 1st March. Pulp is directed by Adam Handy and Shaun Magher, and produced by Dare Productions and Reels in Motion.

Dr Allan WatsonDr Allan Watson’s (currently at the Geography Department, Staffordshire University) PhD, ‘Sound practice: a relational economic geography of music production in and beyond the recording studio’, is now available under a creative commons licence from Loughborough University (http://bit.ly/Ya5Tbb). It should be of interest to anyone working in the creative industry in general not just music studios.

You can follow Allan on Twitter at https://twitter.com/AllanWatson1.


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Introducing our new Entrepreneur in Residence, Gerry Brennan – Dr Stephen MaloneThe Business School and new Faculty of Business, Education and Law are always keen to investigate new ways of engaging with our key stakeholders both inside and outside the organisation. One outcome of recent deliberations led to the opportunity to appoint an Entrepreneur in Residence (EIR) via a successful Higher Education Innovation Fund (HEIF) bid to support a pilot project.

What exactly is an Entrepreneur in Residence and what do they do?There are different models of the role and many ways that the EIR may be involved in university life – from mentoring new start-up businesses, to giving advice to students and bringing an ‘outsider’ perspective to Faculty Management. Indeed we have prepared quite a long list of activities that we would like to persuade our new EIR to lead on or become involved in!

Originally an idea from the US quite a few universities in the UK have now appointed EIRs (Lancaster, Surrey, Brunel to name a few) with their own particular preferences for how they like their EIRs to operate.

Chris Doran, a highly successful academic entrepreneur from the University of Cambridge gives some insight into how an EIR might help: ‘Businesses don’t want an academic solution or to work to the academic timeline… they want you to solve problems for them and they remember the delivery not the price! So deliver!’

In which case one element of the role is for the EIR to act as a reticulist – a sort of expert boundary spanner between ‘academe’ and ‘business’. More importantly our EIR Gerry brings a wealth of experience from the private sector and his own businesses which can inform our curriculum, educational processes, research and commercial partnership working.

It is therefore with great pleasure and after some searching that we are able to introduce our new Entrepreneur in Residence, Gerry Brennan. Gerry has already been active in support of the new Faculty as an advisor to Global Entrepreneurship Week in November 2012, as a ‘Dragon’s Den’ panel judge and as a student mentor. Gerry introduces himself below.

Gerry Brennan, Entrepreneur-in-ResidenceFollowing my promotion to a board level director in my mid-twenties, I started my first business at the age of 31 and built that company up to become a major software house managing space and facilities booking for blue chip companies such as Lloyds Bank, GE, Rolls-Royce and Centrica until I sold it a few years ago. I have since invested time, money and energy into several new ventures and provided mentoring and advice to a range of small companies and to aspiring entrepreneurs. I also found time to buy back my original business last year and have since expanded it substantially. My most recent contract with Lloyds Bank will see the company into its 15th year as a supplier. Also, one of the companies I invested in last year is about to land a major funding deal with investors in California, which will allow it to expand its innovative new search engine and create a platform for rapid growth next year.

I am keen to help anyone with a good idea either to provide encouragement and advice or help with strategy and investment if required and my focus is on technology business ideas mainly but I have a resourceful and creative mind so I am happy to explore any idea that has potential. The dire state of our economic climate ironically presents the greatest opportunity in a long time for entrepreneurs to take a


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Pioneers into Practice Are you involved in sustainable, low carbon development? Receive €8000 to boost your career, develop your skills, expand your network and have lots of fun at the same time! Become a Pioneer into Practice through Birmingham Science Park, Aston and Climate-KIC. As a Pioneer you will:

• spend two four-week placements with leading low carbon innovation organisations across the six European regions involved;

• participate in a series of intensive workshops to share experiences and develop thinking on ckimate-change innovation;

• be mentored by leading European experts on transition management; and

• have the opportunity to showcase your ideas at the annual Climate-KIC Innovation Festival.

The call for 2013 Pioneers has begun, for more information on how to apply please contact Kate Martin at [email protected] or on +44 (0)121 250 3507.

Research on stakeholder salience – John McManus I have recently concluded some empirical research with Simon Webley (Institute of Business Ethics) on stakeholder salience. Our research focused on European software ‘service’ firms (in Spain, Germany, Italy and the UK). The research suggests that the stakeholder salience approach and frameworks can offer a strong foundation from which to develop ethical and stakeholder strategies, behaviours and activities in an organisation. Using empirical research and data gathered from within the European information technology industry this paper attempts to answer the question why do firms concentrate on particular stakeholders and to what extent does ethical responsibility influence stakeholder salience? The empirical results were interpreted in the light of stakeholder salience theory power, legitimacy and urgency.

The research will be published in March/April 2013 in the Journal of Management Services (a follow up paper will be published in 2014).

Contact John at [email protected] or on +44 (0)1782 294186.

risk and see their business ideas flourish and I want to offer the security and protection that comes with years of experience to ensure that new companies grow and mature in a secure and stable way.

Away from business I have a young family and I am also a scuba diver and instructor and have been on several overseas diving trips as well as some colder expeditions in the North Sea and other coastal waters of the UK!

I look forward to my new role as a partner and ambassador for the faculty.

Contact Gerry at [email protected] or on +44 (0)1782 294039.

Gerry will also be involved in various events at the university, which will be advertised as they arise.


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Stoke Your Fires – question time panelsThe following question time panels will take place on Friday 1st March in the Potteries Museum and Art Gallery. Both will be chaired by Jon Fairburn, Faculty of Business, Education and Law, Staffordshire University.

1.00-2.00pm Panel 1 – the theme will be ‘film in the region’

Brendan O’Neill, Stickleback Productions – http://sticklebackproductions.blogspot.co.uk/ Phil Bland, Reels in Motion – http://www.reelsinmotion.co.uk/ John Bradburn, Film Director and Senior Lecturer at Staffordshire University – https://shootingpeople.org/cards/JohnBradburn Roger Shannon, Film Maker and Professor of Film at Edge Hill University – http://www.linkedin.com/pub/roger-shannon/27/559/5

3.00-4.00pm Panel 2 – film question time (any and all questions surrounding film)

Mark Reid, Head of Education, British Film Industry – http://www.bfi.org.uk/ James Fair, Grand Independent and Staffordshire University – http://www.grandindependent.com/ Tim Beasley, owner of UKFilmlocation.com based in Stoke on TrentPlus other guests to be announced

Potential questions can be submitted beforehand to Jon Fairburn at [email protected].

Examples of questionsWhat is the current state of film making in the region? Do we have a healthy film ecosystem? How do we grow the film industry here?

Stoke Your Fires Film Festival 2013 – Jon FairburnThe Stoke Your Fires Film Festival will run from 1st to 5th March 2013. Most of the events are based at either the Mitchell Arts Centre or the Potteries Museum and Art Gallery (these are a very short walking distance apart). Staffordshire University is one of several partners involved with the festival which is led by the City Council. The Festival has a mix of screenings, master classes, question panels and events (some free, some paid for). The short list for the animation prizes have already been announced and are on the Stoke Your Fires website.

For more information visit the following links:http://www.stokeyourfires.co.uk/ – main website for the festival http://www.mitchellartscentre.co.uk/ – Mitchell Arts Centrehttp://www.mitchellartscentre.co.uk/contact/ – details of free parking at Tescohttp://www.stokemuseums.org.uk/pmag – Potteries Museum and Art Galleryhttp://www.stokefilmtheatre.org.uk/ – Stoke Film Theatre based at Staffordshire University

Funding ‘How to be Happy’Students on the MSc Film Technology at Filmbase Ireland (partners with Staffordshire University) are trying to crowd fund €10,000 to make their film ‘How to be Happy’.

There is a lovely little promo video at http://www.fundit.ie/project/how-to-be-happy.


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Senior Citizens – saving energy and being a film star for a daySteve Hall (Education), Tony Bickley (Business), Neil Packer (Engineering), James Fair (Film Technology), Tom Ward (Business) and Jon Fairburn (Business) have been working on an EU Grundtvig project called SEE GREEN (http://www.see-green.eu) to promote energy saving and renewable energy for senior citizens.

Funding was made available from Higher Education Innovation Funding (HEIF) to produce a series of 3 minute films by our Level 4 Film Technology students. To create the films students worked in partnership with senior citizens, senior citizens’ groups (e.g. local University of the Third Age), registered social landlords (e.g. Aspire Housing, Berry Hill Village) and schools.

The films will be premiered at a dedicated event as part of the Stoke Your Fires Film Festival to be held on 5th March, 12.00-2.00pm at the Mitchell Arts Centre in Hanley, Stoke-on-Trent. The programme is as follows:

12.00pm Lunch served and energy advice available

12.30pm Introduction: Jon Fairburn, Staffordshire University and the SEE GREEN project

12.35pm Screening of the short films (3 minutes each)

1.20pm Presentation to the winning team by Peter Bullock, Chief Executive of North Staffordshire Age UK

1.30pm Next steps for the project – how you can get involved – SEE GREEN team

1.35pm Amy Cross and Phil Dawson (of E.ON) and others

1.45pm Advice available

2.00pm Finish

Project website – http://www.see-green.eu/

Stoke Your Fires Film Festival – http://www.stokeyourfires.co.uk/

Profile – Brendan O’NeillBrendan O’Neill is a Birmingham based writer, producer and director with a range of projects in development. In 2011 he was selected for the Regional Emerging Producer Mentoring Scheme run by Screen West Midlands and Producers’ Forum. He was mentored by Nottingham based producer Rachel Robey.

In 2010 his Stickleback Productions team won the 2 Weeks 2 Make It music video competition. Since then as lead writer and producer in the Film Division collaboration he has twice put 50-person teams together to make high quality 48 hour shorts. He has also produced several Bhangra music videos including an Indian No. 1 shot at Aston Hall in Birmingham. Brendan is currently working with UKFilmlocation.com based in Staffordshire.


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Berlin Transversal Visit: Mobility in Vocational Training – James FairLast November I travelled to Berlin for a Transversal study visit. The topic was ‘Mobility in Vocational Training’. I was part of a group that included Spanish, Portuguese, Polish, Italian, French, Austrian and Turkish perspectives. My own particular interest in this topic was the German dual education system, where students work within a company whilst studying for their qualifications. I am interested in this topic because we have been exploring this area within the Film Technology area at Staffordshire University, where we hope to embed qualification opportunities in employment as an alternative route to traditional higher education.

The visit was very useful. We were focused on the opportunities and challenges to mobility in vocational training. There was an interesting dynamic between the participants, especially between the countries with little traditional respect for vocational training, and who face a struggle trying to convince different governments of its value. The introduction of a European framework that includes vocational education is certainly one way forward, but with each country currently adopting individual frameworks it seems a long way off.

One benefit that emerged from the visit was a trip to Konrad Wolf Film School at the famous Babelsburg Studios. I met with Veit Quack, a lecturer at the school, and we discussed opportunities for further collaboration between our courses in Stafford, Stoke and Dublin with their courses in Potsdam. I will give a lecture at Konrad Wolf in early February as the first part of this collaboration, quickly followed by a visit from our students to their campus as part of the Berlinale festival.

The visit was therefore very productive and I recommend others to try the Transversal scheme. Contact James at [email protected] or on +44 (0)1785 353245.

Staffordshire University’s Transversal study tourAn EU Transversal study tour on ‘Developing student entrepreneurship and employability’ is to be hosted at Staffordshire University from 18 to 22 Nov 2013 to coincide with Global Entrepreneurship Week. The programme brings between 8 and 15 interested parties from across the EU to discuss and study the topic under review, with travel and cost of stay expenses paid by the EU.

For top level overview of Transversals, go to http://bit.ly/gy3jjX

For the list of contact persons in your country, go to http://bit.ly/XQYSfa

For the catalogue page, go to http://bit.ly/VXU882

Applications are done online and are fairly easy; it will take you maybe 45 minutes.

Our study tour is in Round 1 Group 32 on page 64 of the main catalogue (page 74 if looking at the pdf).Applications are now open with a deadline of 28th March. Please note that you are only eligible to apply to a study tour that takes place outside your home country.


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Eternal Iris Film and Photography Ltd – Michael BeechEternal Iris Film and Photography Ltd is a team of professional videographers and photographers based in Stoke-on-Trent; its primary business model is aimed at providing the highest quality wedding photography and cinematic wedding videos for the surrounding regions, as well as providing general videography/photography (special events, portraiture, family, headshots, etc.).

Founded in August 2012, Eternal Iris’s owners Michael Beech (above left) and Ben Chapman (below left) graduated from Staffordshire University with degrees in Film Production Technology. They started their business by being accepted onto the European development funded Be Inspired business start-up programme (www.beinspiredatstaffs.co.uk), providing them with both the money and support needed to embark on their business venture.

Eternal Iris’s owners boast an incredible amount of creative experience behind them, including, but not limited to, live-action trailers for major studio video games, short films, feature films (both on-set and the editing of), business conferences, charity events, etc. This crucial real-life creative experience (as well as their degrees) allows them to blend and apply all they have learnt, breathing it into their wedding videography and photography, the result of which is a fresh, professional, highly creative and cinematic product.

As well Eternal Iris Film and Photography Ltd, both Michael and Ben are also co-founders of a newly formed production company entitled ‘The Underground Film Movement’. This movement is formed of a variety of camera crew, actors, directors and writers from within and around the Staffordshire area, helping to train/encourage more local people to get directly involved with filmmaking.

‘The Underground Film Movement’ is currently working on a variety of creative short films, one of which is a 10-minute psychological drama called ‘Deadline’, capturing the story of a domineering husband (Jack) and his long-suffering wife (Margot). ‘Deadline’ has already been shot and is currently in the post-production stage, with a scheduled release date set for some point in March. Anyone who wants to get involved is open to join ‘The Underground Film Movement’, all they need to do is get in touch with either Michael or Ben, let them know about their skillset and they will aim to get you onboard with their next project.

Contact Michael at [email protected] or on +44 (0)7751 569786, or Ben at [email protected] or on +44 (0)7903 518413. Follow Eternal Iris on Twitter: @EternalIris, @mjaybeech, @BenChapman91.

Further information can be found at www.eternaliris.com or at www.facebook.com/EternalIrisWeddings.


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Staff Profile – Russel SpinkI have enjoyed a tremendously warm welcome from colleagues since joining the university, in a full-time capacity, some four weeks ago.

From my early teenage years I wanted to become a teacher and, after graduating from a leading Conservatoire of Music, I completed a PGCE year and started my first job in Chelmsford. I then enjoyed 24 years working in a number of high schools, responsible for curriculum management and pastoral provision. I have experience of senior leadership in the field of pastoral welfare and guidance

and as a senior examiner for A level Examination Boards.

In 2009, I joined Keele University working with the Initial Teacher Education team. I was responsible for leading sessions in ‘Education and Professional Studies’ and for supervising Associate Teachers whilst they were on teaching placements. I was invited to become a Partnership Development Advisor in 2012 with responsibility for securing and maintaining high quality placements in local schools.

Prior to my recent appointment, I delivered a number of MA Education modules (on a sessional basis) for Staffordshire University. My first group of learners consisted of serving RAF Officers! You can imagine how impressed they were when I shared with them my love of all-things ‘aviation’, both before and since achieving a Private Pilot’s Licence in 1990. I also have an interest in wine but never mix the two, of course!

At Staffordshire University, I am delivering MA Education modules both on-campus and in four schools. At the moment, I’m a ‘Pre’ Early Researcher and full of enthusiasm to work towards a Doctoral qualification. Here, I am particularly drawn to the ‘Troops into Teaching’ initiative and, more especially, how the recruitment and subsequent training will support such teachers in their guidance and management of students in school.

I still enjoy practical music-making and concert going. My principal instrument is Piano (although Clarinet was my first study instrument at college) and I have a special interest in Modern Jazz, improvisation and the ‘Big-Band’ repertoire.

Thank you for your warm welcome and I’ll look forward to working with you and also to meeting more colleagues in the coming months.

Contact Russel at [email protected] or on +44 (0)1782 294199.


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Flogging a dead horse Pinewood Studio style – Jon FairburnLast year Pinewood Studios lost a five year planning battle to extend their site (largely because they wanted to develop green belt land). Despite this it hasn’t stopped them from re-starting the process again and amongst other activity they have commissioned a report from PWC (* see end) in support of this. You have to wonder how it is that Pinewood can set up studio systems in other parts of the world but can’t or rather won’t in other parts of the UK.

Why Stoke-on-Trent, Staffordshire would be a good place for a film studio1. Plenty of cheap, vacant land and buildings standing empty and unused. Many of these sites are very large and so ideal for film stages; three examples will suffice:

• The Royal Doulton site on Nile Street, Burslem is one obvious contender for a studio complex. Of course there are quite a few large empty buildings in Burslem so there would be the potential for a local cluster there, and this would tie in more broadly with the creative industry that is developing in Burslem.

• G.Park Blue Planet at Chatterley Valley is an empty distribution centre of 383,036 square feet. It would be an ideal building for a film studio due to uninterrupted internal construction of the building.

• The Spode site in Stoke would be another obvious possibility for a film studio. This is currently a vacant 10 hectare site within easy walking distance of the university and railway station. The council is keen to have creative industries on the site.

2. Staffordshire University has one of the largest amounts of film, TV broadcasting, special effects, animation and creative industries degree courses and postgraduate courses in the UK. The university also has its own technical facilities such as TV and recording studios.

On the Stafford campus the film and special effects awards have 430 students across the three years. On the Stoke campus Media (Film) Production, FTVRS, Radio Production, Music Broadcasting, Media Studies, Scriptwriting and Drama have 557 students. Media (Film) production at Stoke has another 150 approximately over three years.

The university has expanded into postgraduate provision with external industry facing partners Filmbase (http://www.filmbase.ie – Dublin) and Raindance (http://www.raindance.co.uk – London). These courses provide a platform for our network of festivals and film markets. The course in Dublin is used to stimulate film production practice in Ireland, and a feature film is produced in Dublin as part of the award. We have the potential to replicate this model in Stoke through a external cost centre model.

The Business School also has an established course in Event Management which organises the Staffordshire Performing Arts Festival, including a film strand.

3. The area is one of the few places in the UK that will be eligible for higher levels of intervention from EU funds and grants under Transition Area Status (under new regime from 2013 onwards).

4. The Peak District National Park is nearby for films requiring scenic beauty, uninterrupted vistas and plenty of historical buildings and canals for costume dramas.

5. Plenty of cheap modern housing is available.

6. The city has an established annual film festival – Stoke Your Fires.

7. Existing media include BBC Stoke (radio and TV), Signal Radio and 6 Towns Radio.


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WMEF Business Breakfast – Stimulating Innovation: Financing ExportsThe West Midlands Economic Forum (WMEF) organises regular events around the West Midlands region. The audience tends to be professionals, business people and professional support organisations. Our next event will include local MP Rob Flello, UKTI and HSBC.

After graduating, Rob Flello worked for a short time at Cadbury in Bournville before joining the Inland Revenue. In 1989 he left to join Price Waterhouse accountants as a personal tax advisor. In 1995 he moved to Arthur Andersen then in 1999 he co-founded Platts Flello Limited, tax and financial advisors. In late 2003 he left to work as the CEO of Malachi Community Trust until December 2004. In 2009 he became Parliamentary Private Secretary to the Secretary of State for Defence, Bob Ainsworth. Rob was appointed as a shadow junior minister for Justice in October 2010.

Business Breakfast Schedule – 22nd February7.30am Registration and Breakfast 7.55am John Fairburn, Staffordshire University Business School Welcome and Introduction8.00am Robert Flello, MP for Stoke-on-Trent South Rebalancing the economy – the potential of Stoke 8.15am Panel Discussion Phill Potter, UKTI Export Finance Paul Robbins, HSBC Mark Runiewicz, Trade and Export Finance Ltd8.45am Q&A9.30am Close, followed by informal networking until 10.00am

PLEASE NOTE ROOM CHANGE – THIS WILL NOW BE HELD IN BG21, Brindley Building, Leek Road, Stoke-on-Trent, ST4 2DF

RegistrationAdmission is free but delegates must register in advance at [email protected].

Contact the WMEF on +44 (0)121 533 7130 or visit http://bit.ly/Xr8TQh.

8. A cohort of SMEs exists that can be awarded regional contracts from terrestrial broadcasters. Several of these businesses (e.g. Reels in Motion, Inspired, ST16, Humanoid, and Grand Independent to name a few) have formed due to university policies that support entrepreneurship and business development.

9. Proposed changes to EU funding for the 2014-2020 funding round. The proposal is that there will be a far greater streamlining of administration, greater involvement of SMEs and far more projects that are closer to market within the CULTURE and MEDIA streams.

* This is a curious report for two reasons. Firstly, it is not really a report but looks more like a powerpoint presentation that was made into a pdf. Secondly, there is the strongest disclaimer at the start of the report that I have ever seen on a piece of work – http://bit.ly/12lHBfx.


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British Ceramics Biennial (BCB) 2013Back for a third time in 2013, Stoke-on-Trent’s British Ceramics Biennial will run for 6 weeks from 28th September-10th November, presenting work from the UK’s leading contemporary ceramic artists in a series of new exhibitions and special events across the city.

Following the success of the last Biennial in 2011, the festival will again take over the spectacular China Hall at the original Spode factory site in Stoke town. In addition to the Fresh exhibition showcasing the best of the current crop of UK ceramics graduates, there will be a strong international flavour with work on display from France, Norway and China.

In the city centre the prestigious Award exhibition will return to The Potteries Museum and Art Gallery with a special award of £10,000 for one of the selected artists displaying exceptional creativity in their work. Across the road at AirSpace Gallery, expect something new and unusual from local artists. In the build up to and during the festival look out for lots of events and activities, especially for young people, families and adults, to have a go and join in making their own ceramic creations.

For more information visit www.britishceramicsbiennial.com.

Parish Plan – Duncan HindmarchAs a Parish Councillor in a rural community, I am trying to initiate a community-led ‘Parish Plan’. I would like to hear from anyone with experience of developing one, as well as anyone who could give me guidance on how to evaluate planning applications.

Contact Duncan at [email protected] or on +44 (0)1782 294216.


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Peer review publications‘The changing face of English universities: reinventing collegiality for the twenty-first century’

AbstractIn this paper we examine the creation and expansion of the English university system. We show how the enormous increase in student numbers, which began with the Robbins Report (1963), led to successive governments cutting universities’ funding and compelling them to act more like business enterprises than educational institutions. In turn, vice-chancellors have become more similar to powerful chief executives, collegial forms of control have been significantly reduced and academic staff increasingly work in an environment in which they are told what to teach, how to teach, what research to conduct and where to publish. However, we show that this can be dysfunctional not only for staff, but also for senior managers. In place of this dysfunctional centralism, we argue for a win-win form of collegiality, which is compatible with rapid decision-making at the university centre and effective execution of change at the local/departmental level.

Keywords: higher education; collegiality; managerialism; Kurt Lewin; Mintzberg

Full reference Burnes, B., Wend, P. and By, R. T. (2013) ‘The changing face of English universities: reinventing collegiality for the twenty-first century’, Studies in Higher Education, pp.1-22, doi:10.1080/03075079.2012.754858

‘Consultant-client relationships in UK SMEs: The roles of the Personal Business Adviser’

AbstractThis article reports on research into the role and value of a particular type of business consultant: a UK government-sponsored Personal Business Adviser (PBA). While it is an occupation that is now defunct in the UK, the author argues that its abolition may have been premature. The roles of the PBA are identified and are found to be in line with emerging views of the consultant-client relationship that are more moderate than popular extremes. This finding has implications for consultancy practice: various elements of the PBA job have wider applicability and usefulness for small business support.

Keywords: consultancy; personal business adviser; advisory roles; business support

Full ReferenceMalone, S. (2012) ‘Consultant-client relationships in UK SMEs: The roles of the Personal Business Adviser’, Industry and Higher Education, vol. 26, no. 6, pp.505-519, doi:10.5367/ihe.2012.0127

‘“Hot”, “cold” and “warm” information and higher education decision-making’

AbstractThis paper draws on the notions of ‘hot’ and ‘cold’ knowledge in analysing the responses of students to the relevance of different information and sources of such information in university choice. Analysis of questionnaire and focus group data from prospective and first-year undergraduate students provides evidence that many students put most credence on ‘hot’ knowledge, from persons in their social grapevine. However, this is supplemented by ‘warm’ knowledge from fleeting acquaintances at university open days. University provided knowledge is often distrusted. We discuss the implications of this given the recent government emphasis in England on the role of information provision in helping students to make informed decisions, including the relevance to the ‘fair access’ agenda.

Keywords: decision-making; higher education; university choice

Full ReferenceSlack, K., Mangan, J., Hughes, A. and Davies, P. (2012) ‘“Hot”, “cold” and “warm” information and higher education decision-making’, British Journal of Sociology of Education, pp.1-20 doi: 10.1080/01425692.2012.741803


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PhD – Jo Beswick Congratulations to Dr Jo Beswick; her PhD in law ‘A Brave new Bolam?’ was recently awarded from the University of Manchester. It should shortly be available at https://www.escholar.manchester.ac.uk/.

AbstractThis thesis will argue that it is crucial for the courts in clinical negligence claims to play a proactive role in ensuring effective standards in medicine and to provide adequate redress if these standards are not met. I will argue that the courts are, and always have been, the ultimate arbiters of the standard of care in clinical negligence and that it is only right and proper for this to be so. There was a considerable period when the English courts seemingly abdicated responsibility to the clinicians, and failed in carrying out even the most rudimentary checks as to the credibility of expert witnesses. Many commentators blamed the direction to the jury given by McNair J in Bolam. Yet Bolam of itself did not offer any sort of privilege to doctors. Other powerful factors were acting on the judiciary of this period, skewing the way in which the courts set the standard of legally acceptable medical care. The fear of defensive medicine, the special status ascribed to clinical knowledge and the presumed particularly altruistic nature of its proponents.

That the courts now have the authority to set the appropriate standard of care in clinical negligence is not a particularly contentious claim. But the Bolitho decision, in and of itself, will not be sufficient impetus to ensure that such unjustified weight is not accorded to the profession’s own views again. Bolitho does no more than restore the true meaning of Bolam.

There have also in the past decade been changes to clinical professional practice largely led by the medical profession themselves. An increase in evidence based medicine including the usage of clinical guidelines provides a framework for a more assertive judiciary less likely to fall back into deference. In order to provide comprehensive and effective redress within the modern NHS the existence and extent of various institutional primary direct duties of care must be determined. In the increasingly complex healthcare system both commissioners and providers of healthcare must owe a duty to ensure care is taken. The courts must not compromise from an irreducible standard of reasonable care, despite the resource issues facing institutions. A distorted interpretation of Bolam must not be permitted to be revived when the institutional duty is invoked.

For more details contact Jo at [email protected] or +44 (0)1782 294916.


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Inspiring enterprise education: an India/UK staff exchange programme – Paul WilliamsIn 2007 the UK Minister for Higher Education, Bill Rammell, highlighted the importance of internationalising higher education and equipping students with the requisite skills to enable them to operate effectively in an increasingly competitive and globalised world. This subsequently led to a greater emphasis on employability, enterprise and entrepreneurship education development across the curriculum.

Following publication of the Department of Business, Innovation and Skills (BIS) 2011 White Paper, Students at the Heart of the System, the imperative for all higher education institutions was how to provide learning opportunities that ‘are meaningful, relevant and lead to skills that enhance lifelong learning’.

It soon became apparent that this call for a renewed focus on employability and enterprise education is equally relevant to international students, for example, the Quality Assurance Agency (QAA) conducted an audit of UK collaborations in India and concluded that:

‘In order to attract students, partnerships delivering collaborative programmes need to be responsive to the concerns of Indian students and their families about employability and the relevance of their studies to the world of work.’

More recently the Confederation of Indian Industry (CII) has estimated that India will face a talent gap as existing educational institutions do not impart employability skills.

British Council: UK-India Education and Research Initiative (UKIERI)A review of MBA programmes delivered in India undertaken by the All India Council for Technical Education (AICTE), the apex body responsible for a broad range of technical subjects including business and management, revealed many industry based organisations commented on the ‘lack of adequate skills in the technical education imparted’ to postgraduate MBA students which led to significant ‘employability gaps’.

UKIERI was established by the UK and Indian governments in 1986 to enhance educational links through initiatives such as skills development, innovation collaborations, fostering student mobility and staff exchanges.

A successful funding application enabled me to visit APIIT SD based in Panipat, India, one of the Business School’s current overseas collaborative partners between 28th-31st January to meet with college management, faculty staff, students and local employers and provide a series of interactive workshops aimed at ‘developing curriculum and pedagogy to enhance employability, enterprise and entrepreneurship into postgraduate awards’.

This exchange provided a useful opportunity for me to provide extensive professional development in approaches to learning and teaching within the Indian higher education setting. Drawing upon my own research, knowledge and experience of leading designated Business School teams and participative engagement with the university’s Staffordshire Graduate Forum and Implementation Group, and


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drawing upon the recently published QAA guidance on Enterprise and Entrepreneurship Education, a programme was devised which focused on:

• Employability context – UK and India• Drivers of change• Engaging with industry• What is employability?• The key to employability• Graduate skills• The Staffordshire Graduate – qualities and skills• Application and further extension of the Staffordshire Graduate attributes to postgraduate level• Embedding employability into the curriculum• Integrating and assessing enterprise and entrepreneurship behaviours, attributes and skills• Developing entrepreneurial mindsets, capabilities and effectiveness• Becoming an enterprise educator• Shifting the focus of teaching, learning and assessment

The visit was widely reported in the regional news media in Hindi which positively promoted the work now being progressed by APIIT SD India in collaboration with the university to enhance the attractiveness of its MBA programme. Going forward I will liaise with the School’s Programme Advisor to enable the continuance of this work via ongoing professional development.

Once the analysis of the data collection and feedback comments provided by the staff, students and employers based in Panipat is completed I intend to work with the college’s award leaders to produce a joint authored paper for future publication.

It is also notable that discussions with the college’s management revealed a clear commitment to provide staff and students with relevant support and resources, work on integrating employability and enterprise skills into the curriculum, and providing students with a variety of work placements and exposure to professional settings through greater industry engagement.

The overall success of the visit is best summed up by the feedback provided to the college by Axis Bank representatives following one of my meetings, who confirmed that precisely because of the focus on employability and enterprise which was now being embedded into the MBA, they and other similar employers in India would be more likely to offer higher grade placements and student internships to APIIT SD students, as well as recruiting students post graduation.

Contact Paul at [email protected] or on +44 (0)1782 294064.

Health news – ‘Eat, fast and live longer’In August 2012 the BBC broadcasted a Horizon documentary by Dr Micahel Mosely entitled ‘Eat, fast and live longer’. The programme looked at the research and science experiments that had looked at different types of fasting and their effects on health. Near the end of the programme he decided that none of the schemes were suitable for him and embarked on a trial and would have two days a week (not consecutive though) where he would only eat 600 calories. After 12 weeks he had lost 19lbs (1.5 stones), 3 inches off his waist and improved several key blood chemistry markers. A book is available called the Fast Diet, and the idea has gone viral with many blogs, tumblrs and forums. Currently the medical establishment has yet to catch up with the enormous public health intervention sparked by this documentary.

For more information visit www.fastdiet.co.uk or http://www.52fastdiet.co.uk/.


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Institutionalising serendipity via productive coffee breaks – Michael SotoInspired by Pedro Medina’s discussion of serendipity, Nesta’s Randomised Coffee Trials (RCT) initiative responds to Pedro’s dual challenge of appreciating the benefits of serendipity and the need to ‘build new fishing systems’.

Nesta staff that have opted-in are sent a weekly randomised match with another Nesta staff member and the two are invited to grab a coffee together. There are no requirements or obligations regarding the topics discussed, some RCTs are spent entirely on work-related matters, others are entirely personal in nature.

It is just a coffee, but at the same time it is much more. RCTs give staff from across the organisation an ‘excuse’, an opportunity to meet, catch up and build connections with the people around them. This has resulted in staff from different departments learning about unexpected synergies between their work, as well as creating an increased level of comfort for subsequently approaching others regarding potential collaborations.

After four months of RCTs at Nesta, we are in the process of conducting an informal survey of the 60+ staff involved in the initiative. The feedback has been incredibly positive and staff responses thus far have indicated that they like RCTs because they:

• Provide legitimacy to chat to people about things that aren’t directly work related, although every time there have been direct beneficial impacts on various projects and programmes.

• Result in totally random conversations, as well as some very useful work related conversations. They break silos at Nesta in a really effective way.

• Offer the chance to make time to talk to people they should be talking to anyway, and to meet people who they won’t be directly working with but it’s nice to know who they are!

• Are a really good way of revealing links within the organisation and encouraging us to collaborate. It’s interesting that being part of the wider ‘RCT’ banners gives permission to spend and honour the time. Less likely to cancel a catch up if it’s an RCT coffee than a social catch up on a busy day.

• Like the prompt to talk to someone new (or someone they already know), and the permission to take 30 minutes just to see what’s going on, without any particular agenda or goal.

• Create an institutionalized space for serendipity. The randomised coffee breaks allow people to break with their daily routine, make new connections and strengthen existing ones.

We are currently having discussions with other organisations interested in setting up their own RCT. If you would like to learn more about this initiative, please contact Michael Soto at [email protected] or Jon Kingsbury at [email protected]. For more information visit http://bit.ly/UXSynm.


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LSIS project update: Supporting employability in Initial Teacher Education – Duncan HindmarchAs reported in the March 2012 edition of Enterprising Times, the School of Education successfully bid for £60,000 from the Learning and Skills Improvement Service (LSIS) to support employability in teacher education for the further education sector.

This money was used to drive forward an employability focused programme for initial teacher training in the further education sector. Key changes included a flexible approach to engaging with the programme through use of Recognition of Prior Learning, as well as an ability to step off the course with a nationally recognised qualification depending on the trainees’ role.

This course is now running, with learner and tutor feedback mentioning the positive benefits of having a work-based reflective approach throughout. We are now using this approach in our revalidation of several other education programmes as well, using these principles of the Staffordshire Graduate attributes.

LSIS has recently announced opportunities for phase two of the bid, which Tina Richardson is leading. Our new focus will be on promoting English and maths training programmes in relation to the latest sector changes.

Contact Duncan at [email protected] or on +44 (0)1782 294216

Book review – Bad Pharmacy by Ben GoldacreAs a discipline health contains some of the very best research and also some of the very worst. Let me explain – people working in the health field understand and routinely use random control trials (RCT) to assess the effectiveness of different interventions or drugs (as compared to people working in the field of evaluating business support or even public policy who often seem completely unaware of such techniques). Ben Goldacre also shows the very worst of medical research, how trials can be skewed, not published when they show unhelpful results and the systematic bias of the pharma industry in claiming effects for drugs that are unsupported (compared with government funded studies).

This book provides excellent examples for those teaching business ethics or health ethics as well as a good wide range discussing on scientific research techniques. For those who are teaching such subjects you may also be interested in his earlier book, Bad Science, in which each chapter is a concise case study and probably easier for use in tutorials.

The petition site he has started to gain access to all clinical trials (available in 7 languages) can be viewed at http://www.alltrials.net/.

Test, Learn, Adapt: Developing Public Policy with Randomised Controlled Trials published by the Cabinet Office is available at http://bit.ly/Z5oNoc.

Book chapter – Dr John McManusDr John McManus has contributed a chapter on ‘Modelling and Simulation of Complex Social Systems’ to a forthcoming book on Intelligent Systems to be published in June by Springer Publications.

ReferenceMago, V. K. (ed) (2013) Modelling and Simulation of Complex Social Systems, Intelligent Library Series, Springer Publications.


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Launch of ‘Entrepreneurship 2020’ Action Plan The EC has published a strategy called ‘Entrepreneurship 2020’ which aims to support entrepreneurs better as a way to return to growth and higher levels of employment in Europe. Key elements of the action plan include education and training measures to nurture new generations of entrepreneurs, and tackling obstacles to entrepreneurship in Europe by means of simpler procedures for new businesses and improving access to finance.

The action plan also states that: ‘many new ideas for successful businesses come from science and research but more can be done to make business use research results. Therefore, more information on the insights from projects financed by the EU Framework Programmes for Research and Development should be shared with businesses’. The document sets out the planned measures to be taken by the EC and by national administrations, one of which states: ‘adopt the necessary measures to support the commercialisation of innovation, research and development projects taking into account the special challenges of newly established firms’.

The full text and summary document on the action plan can be seen at: http://bit.ly/TUwniM.

Innovation in European enterprisesA recent Eurostat survey provides figures on the innovation activity of enterprises in different European countries. The Community Innovation Survey 2010 includes data from 2008-2010 on aspects such as innovation activity but also on co-operation of innovative enterprises with partners from other sectors and countries.

According to the data collected, the highest proportions of enterprises with innovation activity were found in Germany with 70% of enterprises, followed by Luxembourg, Belgium , Portugal, Sweden and Ireland with between 60-70%. In comparison, just over 44% of UK enterprises demonstrated innovation activity. Countries such as Bulgaria, Poland, Latvia, Romania and Hungary were at the bottom of the table with only around 30% of enterprises showing innovation activity. Other results included that, overall, 27% of enterprises with innovation activities co-operated with other enterprises or partners such as universities. In terms of co-operation activity, Cyprus tops the tables, also when looking at co-operation with other European partners.

Further information Eurostat news release STAT/13/5 of 11 January 2013 is available at: http://europa.eu/rapid/


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Academic Development – Sokol HavolliSokol is currently enrolled on the PhD (Economics) programme with a scholarship from OSF-Staffordshire University.

Sokol was awarded the Olga Radzyner Award, in 2008. This is an annual prize which is bestowed on young economists for excellent research on topics of European economic integration. Eligible countries for the award are all Central Eastern Europe and South Eastern Europe Countries (21 Countries in Total). Sokol was the second person to win the prize from the Western Balkans (in 2002 the prize was awarded to someone from Bosnia and Herzegovina) and first from Kosovo. The paper that was submitted was Sokol’s MSc thesis from Staffordshire University: Determinants of Emigrant Earnings and Remittances: Evidence from Kosova. Äs a result of the award, the Governor of the Central Bank (Sokol’s employer) awarded him with an acknowledgment for the year 2008 (employee of the year). Given the quality of the paper, the Austrian Central Bank published a short version of it in their periodical publication in quarter 1 of 2011 (authorial).

Part of Sokol’s MSc thesis was also published in 2009 as a working paper of the Central Bank of the Republic of Kosovo (CBK).Sokol also won the UNDP/IMF (Kosovo) Prize for the Best Remittances Study (2011), which investigates the use of remittances and potential investments from Diaspora. The Governor of the Central Bank again awarded him with an acknowledgment (employee of the year) for the year 2011 for this Prize.

Sokol has also presented his research at several conferences, including the Bank of Albanian’s Workshop Research in South-East Europe, at two out of four CBK’s Research Policy Seminars, Conferences organized by local and international organizations in Kosovo such as: the Ministry of Diaspora, the International Organization of Migration, UNDP/IMF/CBK conferences, and Riinvest Institute Conferences etc.

Among the most important conferences that Sokol has attended and presented at are the International Council for Central and Eastern European Studies (ICCEES 2010): VIII World Congress, Prospects for Wider Cooperation, which was held in Stockholm, Sweden and takes place every five years. In this conference, the presentation considered the experience of Kosovo with migrants and remittances.

However, Sokol’s presentation at the 10th Emerging Markets Workshop of the ECB (which took place in Vienna on 4-5 October 2012, organized this year by the Austrian National Bank or OeNB), was one the highlights in international presentation and participation in conferences. This Workshop is highly competitive and the organisers receive a very large number of high quality papers. The paper that Sokol presented at this workshop investigated the potential of Kosovo’s diaspora to become a source of investment in the country.

Contact Sokol on [email protected]

PhD student profilesWe are pleased to welcome Arta Mulliqi, Arbresh Mamudi, Arbëresha Loxha, Ermal Lubishtani and Simon Milosheski onto the Business School’s PhD programme. Arta, Arbresh, Arbëresha and Ermal’s MSc studies in the UK were funded by the OSF, the Chevening Programme and Staffordshire University and their PhD studies are funded by the OSF and Staffordshire University. Simon’s PhD studies are funded by the OSF and Staffordshire University.

The profiles can be found on the following page.


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Simon Milosheski was born on 17 January 1982 in Skopje, Macedonia. He was awarded an MSc in Financial Management in 2007 by Nyenrode Business University in the Netherlands and an MSc in Economics (Statistical Methods in Business and Economics) in 2011 by University St. Cyril and Methodius, Skopje. He is currently studying on the PhD in Economics programme at Staffordshire University in the field of financial economics. Simon currently works as a research and teaching assistant in the fields of economics and quantitative methods at University American College Skopje. His fields of interest are applied economics, financial economics, statistics and corporate finance.

Contact Simon at [email protected].

Arta Mulliqi was born on 25 February 1987 in Peja, Kosovo. She was awarded the MSc Economics for Business Analysis with Distinction in 2010 and is currently studying on the PhD (Economics) programme at Staffordshire University in the field of human capital and exports. Arta currently works as teaching assistant at the European College Dukagjini, Kosovo. Her fields of interest are education, human capital and international trade.

Contact Arta at [email protected].

Arbresh Mamudi was born on 1 June 1984 in Struga, Macedonia. She was awarded the MSc Economics for Business Analysis with Distinction in 2009 and is currently studying on the PhD (Economics) programme at Staffordshire University in the field of fiscal policy and business cycles. Arbresh currently works as a teaching assistant at the State University of Tetovo, Macedonia. Her fields of interest are macroeconomic policy mix and business cycle fluctuations.

Contact Arbresh at [email protected]

Arbëresha Loxha was born on 15 August 1987 in Prishtina, Kosovo. She was awarded the MSc Economics for Business Analysis with Merit in 2011 and is currently studying on the PhD (Economics) programme at Staffordshire University in the field of education and poverty alleviation. Arbëresha currently works as a research fellow at Group for Legal and Political Studies in Prishtina. Her main fields of interest are education, poverty and welfare policy.

Contact Arbëresha at [email protected].

Ermal Lubishtani was born in Ferizaj, Kosovo on 09 September 1986. He was awarded the MSc Economics for Business Analysis with Merit in 2010 and is currently studying on the PhD (Economics) programme at Staffordshire University in the field of entrepreneurship, innovation and economic growth. He now works as joint Head of the Management, Business and Economics Department at the UBT College in Prishtina, where he also teaches Macroeconomics, Microeconomics and Managerial Finance. His fields of interest include industrial economics, financial economics, entrepreneurship, innovation and economics of growth.

Contact Ermal at [email protected].


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Distribution of Enterprising TimesThe vast bulk of distribution is electronic. Within the University, distribution is made to all of the Business School, the University Executive, Enterprise and Commercial Development, anyone cooperating on projects, RSS feeds and All staff Chat.

Outside the University, Enterprising Times is sent to 15 international partner institutions throughout the Middle East and Asia (combined, at least 4000 business studies type students), partners on EU funding projects and contacts in Europe, 400-500 contacts in the region (including media, members of Parliament, members of European Parliament, local councillors, chief executives, council officers, chambers of commerce, private companies, public sector organisations, professional networks, European organisations, etc.), and up to 10 groups on Linked in depending on the issue (regional, thematic, international).

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We are also appearing on the front page of Google for a number of other terms.

If you would like to subscribe or unsubscribe to the e-mail version of this newsletter please e-mail [email protected].

Notes for contributorsTopics – we cover a very broad range of issues reflecting the wide variety of interests in the Business School. These include all aspects of business, innovation, enterprise, economics, European policy, global issues, markets, education and student experiences. Write about what you know and like best.

Generally articles can be between 150 to 350 words. Try and include at least a profile photo of yourself or, better still, a good photo linked to the article. Photos should be provided as separate files in a high resolution format. Include the contact details that you are happy to have published and/or a website/blog. Shorter notices, e.g. funding opportunities, upcoming events, jobs, scholarships, etc. can also be publicised. Just remember to check our publishing deadline.

All submissions can be sent to [email protected], [email protected] or [email protected].

Re-use of materialYou are free to post the complete PDF version on your own website or to host it in any internal system. You may re-use any article subject to the following conditions:1. If there is a name against the article then we expect acknowledgement in the format: Name,

Staffordshire University Business School. 2. If there is no name with the article then just use Staffordshire University Business School. 3. If the writer is obviously someone outside of Staffordshire University, e.g. an MP or MEP, then contact

them direct.4. Note that we would not expect any selective editing of the article that would change the tone or

meaning of the original article. 5. If you need the original photos then contact us.6. We would appreciate where possible a link to either the specific issue or the general link to Enterprising

Times which is http://www.staffs.ac.uk/enterprisingtimes.

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