Ge’TareStyles for Every Kurvi Deeva

Mission StatementGe'Tare's mission is to provide stylish, sexy feminine casual wear and fitness wear for every Kurvi Deeva regardless of her size, shape, and physique. Whether she's average size, voluptuous, or a fitness diva, we got her covered to bring out her beauty and Kurvi Deeva-ness that she was always meant to be.

About UsGe'Tare evolved from the previous boutique Ges Tajere', which was the brain-child of Ms. Germaine Beuviere. Ms. Beuviere collaborated with her then business partner, Ms. Xi Chen to develop the concept of the current boutique Ge'Tare.

Ms. Beuviere is the CEO/Founder of Germaiko Enterprises Ltd., a woman-owned multi-industry conglomerate parent company and its subsidiaries (all small companies founded and owned by Ms. Beuviere); a blogger and the author of 5 blogs; host of her social media YouTube and Blog Talk shows; social entrepreneur, foodie, and single mom of 5 daughters.

Ms. Beuviere came up with the idea for her previous boutique while she was on her fitness journey. Frustrated that she could not find a suitable sports bra that was her size and was comfortable, she decided that she wanted to design for women with larger breasts a cup size sports bra that would match their sizes as regular bras do and was comfortable, functional, accessible, and attractive. She decided to take it one step further and wanted to provide women with the option of casual wear and fitness wear that could help flatter their figure by smoothing trouble areas such as the Abs, flank area, the back and the back of the arms at an affordable price.

What We DoGe'Tare is a moderate contemporary priced one stop women's casual wear and fitness wear boutique specializing in casual and fitness garments that flatter women's bodies by smoothing trouble areas such as Abs, flank area, upper back area and the back of the arms so that she looks and feels her best bringing out her inner beauty both on the street and in the gym. She can also get her casual and athletic footwear, accessories (hats, scarves, bags, belts, jewelry), and fragrances as well as her fitness gear such as gym bags, lifting gloves, water & shaker bottles, meal compartment bags, storage belts to hold her things like keys and ipods. Also for the fitness ladies, we specialize in cup size sports bras from size AA to H that is supportive, comfortable, and attractive.

Also, Ge'Tare will dedicate a small area of the boutique for a small French style cafe' that serves small items such as pastries, sandwiches, and non-alcoholic beverages as well as a DJ for the music.

Why This Is Needed In The Marketplace

While there are plenty of stores that provide either regular sizes and a small number of plus sizes or plus stores that only cater to the plus size, there are few that offer a full one stop shop where women can get everything they need as well as a wide variety of sizes to suit their needs. As shopping is emotional for women, Ge'Tare understands that and offers women not only their casual wear needs but their fitness wear needs as well at an attractive price.

Target Market and UsersGe'Tare's target market consists of women in the mid-20s to mid-50s ranging from regular to plus sizes up to 3x for our RTW and private label.

Competition and How This Business Is Different

Our competition is about every store that sells women's clothing. However, there are very few that sell regular and plus size that has a vast selection for women of every size and shape (ie. regular and plus). There are few that sell a vast casual wear and fitness wear along with full casual and athletic footwear, accessories, and fitness gear. There are very few, if any that have clothing that actually have our concept incorporated into the garment itself within the many categories of women’s casual and fitness wear.

Previous Funding and Future Funding Needs

We have been seeking funding through fundraising/crowdfunding sites and unconventional lenders.

Our future funding will be needed once we expand our operations to other states and abroad.

Start-Up CostsItemsBuilding/Place of Business (1 yr. lease + utilities to open)Commercial Design including fixtures, etc.POS & Inventory System (Shop Keep)RTW (ready-to-wear) and RTG (ready to go) Merchandise Production cost (China Suppliers for concept private label clothing)Start-Up Legal FeesDBISM (see spreadsheet)Working Capital

Total

Cost$250,000.

00

$25,000.00

$2,618.00

$50,000.00

$300,000.00

$2,250.00

$1,445.08

$100,000.00

$731,313.08

Doing Business In Santa Monica

ItemsBusiness License - Business Tax CertificateFire Prevention Information/InspectionHazardous Materials / Waste Management ProgramPolice Regulations/Public Safety IssuesZoning ApprovalBusiness Personal PropertyFictitious Business Name - Doing Business As StatementCorporation, Company or Partnership FilingsDiscrimination LawOccupational Safety and Health InformationRegistration Form for EmployersSales & Use Permit (Seller's Permit)State Income Tax InformationWage/Hour LawsWorkers' Compensation InformationEmployer Identification Number (EIN or SSN)Proof of Residency RequirementTotal

Cost$432.05$172.26$266.77$128.00$300.00

$0.00$26.00$70.00$0.00$0.00

$50.00$0.00$0.00$0.00$0.00$0.00$0.00

$1,445.08

Potential Property Idea

Marketing PlanThe parent company, Germaiko Enterprises Ltd. is overseeing marketing and promotion thus freeing up funds and efforts to devote to the daily operations of the boutique.

Current Team

Applications for Ge’Tare’s Management & Sales Team will be taken in early September 2015 after the Labor Day holiday with interviews taking place in October 2015.

Management Team will consist of one Manager and one Assistant Manager. Sales Team will consist of two Full-Time Sales Associates, two Part-Time Sales Associates, and two Cashiers.

Additional Sales Associates will be hired at a later date to handle the online boutique orders.

Plan For Growth and Scale

Ge'Tare's main B&M (brick & mortar) store will be based in Santa Monica, CA. The vision is to expand to 1-2 B&M locations in select cities and states nationwide and select countries. Ge’Tare’s online boutique will occur sometime in 2016 and plans to be global.

Future plans are to offer its private label women’s casual footwear, athletic footwear, and a full line of signature fragrances.

Coming Soon!

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