Get Your Blog On!
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GET YOUR BLOG ON!
Social Media Marketing Camp 3The Blogging Addition
Jay ThompsonBroker / Owner – Thompson’s RealtyPhoenixRealEstateGuy.comRealtyTechHelp.com
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What we’ll cover
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Get your blog on! Why you write What to write When to write How to write
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Why you Write
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Ultimately, you write to gain clients Have a goal
Subscribers Search registrations Contact forms submitted “Commission Checks” is too vague Define it, track it, modify as needed
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What to Write
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Write what you are passionate about… Your readers will sense your passion. Or
not. Write for your readers, not Google.
Google is smart, so are your readers.
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What to Write
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Don’t obsess on ranking for “Your City Real Estate” Target “long tail” terms:
Subdivisions Parts of your city as opposed to the whole Niche markets – golf course homes, first time
buyers, price ranges, foreclosures Your blog doesn’t have to be just real
estate Let your personality through
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What to Write
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Writer’s Block? Mine real estate forums for questions:
Trulia Voices Q&A Zillow Advice
Google “real estate blog topics” Read other real estate blogs
Build on ideas, DO NOT take content!
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When to Write
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
“One off” content “Evergreen” content
Not time specific Long lasting
Time sensitive content Local events Legislative events Announcements
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Sometimes it pays to be timely
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
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Sometimes it pays to be timely
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
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Be Timely
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Set up Google alerts “City real estate” “city grand opening”
Subscribe to Chamber of Commerce updates
Subscribe to local newspaper’s RSS feeds
Track legislation on OpenCongress.org
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How to Write
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Accept the fact most won’t read your entire article.
Readers scan blogs, much like newspapers.
The “F shape”
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Eyetracking Heatmap
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
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Taking Advantage of the F Shape
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Titles are important – to readers and search engines Titles are the newsprint equivalent of
headlines Write the title AFTER the article Keywords are important, but don’t stuff
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Taking Advantage of the F Shape
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
The first paragraph is the most important
Break up blocks of text Sub-headings Indent Lists
Split lengthy tomes into multiple parts White space is your friend
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HTML php CSS meta tags <H1> keyword density – Oh My!
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Forget all this stuff Just WRITE
Write like you speak Write consistently Vary your content Be real / authentic / transparent / YOU BUILD TRUST
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Attracting Attention
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Prospective clients Local people Search engines Other agents Media
Consistency is key for all 5.It takes practiceIT TAKES TIME
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Thanks!!
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Questions? Contact me: [email protected]
This presentation will be available on Slideshare shortly after the webinar: http://www.slideshare.net/PhoenixREGuy http://tpreg.com
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Sites of Interest
Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
Copy Blogger Pro Blogger Eye Tracking Research -
http://www.useit.com/eyetracking/ Phoenix Real Estate Guy! ;)