Get a Blog on Your Company Site

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2010 Grow Socially, Inc. All Rights Reserved.


BlogsPresented by Whitney Tyson

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Overview

► Get One on Your Website► What to Write About► Get Your Staff Involved► Integrate Multi-Media► Tools► Use it for Your eNewsletter

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WHY SHOULD YOU HAVE ONEGive your website a voice!

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Blog on Website

► Adds keywords to site► Improves SEO► Keeps your website

updated► Presents different types

of information► Drives people to your

website

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WRITER’S BLOCK?Here are some ideas!

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What to Write About

► Company Announcements► Industry Updates► Future Events► Product Promotions► New Services► Commentary on Related Topics

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TEAM EFFORTGet your staff involved.

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Get Your Staff Involved

► Each colleague has their own expertise, offers unique skills

► Shows the people behind the website

► Allows staff to participate with the company’s marketing efforts

► Gives variety to your blog► Spreads out the workload

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ADD MULTI-MEDIAGive variety to your blog.

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Add Photos

► Gives your audience more visual information

► Lightens up your blog► Gives more of an

experience► Use logos, personal,

or purchased images

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How?

► Save image to your computer► Save it as a keyword

► Click where you’d like image to appear in blog before inserting it

► Click on image icon to insert the image

► Label & Re-Size► Insert into Post

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Add Videos

► Gives personality► Gives live coverage► Offers more

information► Shows off your

expertise► Humanizes your

business

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Add Audio

► Connect it to Podcasts► Add it to iTunes► People can listen to

information while they work

► Some people are better speakers than writers

► Footage of a live interview

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How?

► Obtain and copy embeddable link

► Go to “HTML” version of blog

► Click where you’d like to insert the media

► Paste embeddable link into post

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Open “HTML” format!



TOOLSWhat will make your life easier.

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Snag It

► TechSmith.com/download/snagit/ ► Screen Capture► Offers Free 30-Day Trial

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WordPress► GrowSocially.com

► Use for our website► Can purchase different

themes

Blogger► AskNH.BlogSpot.com► NHGSA.BlogSpot.com► GSALife.BlogSpot.com

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Free Blog Sites



Stock.xchng► sxc.hu► Royalty-Free

iStockPhoto► istockphoto.com► Prices are usually $1/picture

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Affordable Online Photos



► Hold down button on top of phone

► Then press the bottom button with the square on it

► Phone will automatically save image to its photos

► Email it to yourself

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Capture Images with Your iPhone



Tools for Recording Video

► Flip Camera

► Digital Camera

► Smart Phone

► Camcorder



USE IT FOR YOUR ENEWSLETTERUse what you already have!

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Merge Your Blog with Your eNewsletter

► Drives people to your website► People may explore

your website further► Recycle your content► Keeps it fresh► Prevents you from

scrambling for last minute content

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Questions or Comments?

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Social Media? I can help!

Get a Blog on Your Company Site

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Transcript of Get a Blog on Your Company Site