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Get the most out of Analytics –5 Power Ups for Your Ecommerce Site

Get the most out of Analytics –5 Power Ups for Your Ecommerce Site

Sam James, Director of Analytics, Point It

Twitter: @SamuelDJames

4/6/2015 3

What’s going on here?!

Coming up!

• Best Practices for Implementation

Code placement

E-commerce tracking

Connect Google products

Set up goals

Filtered and unfiltered views

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Stay tuned for …

• 5 Great Features for E-Commerce

Remarketing Lists

Content Grouping

Site Search

Display Enabled Demographics

Multi-channel Tracking

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Best Practices for

Implementation

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Location, location, location

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• Insert the main Google Analytics code into the head element of the html, just before the closing </head> tag

Know where the money is

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• Make sure you set up e-commerce tracking

code, including category and product ID

information. Don’t stop at the SKU.

Make the right connections

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Analytics

AdWords

AdSenseWebmaster

Tools

Track every action that matters

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Assign goals to everything

you find worthwhile.

Know what every action is

worth to your company.

Watch your step

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Set up exclusion filters, so that internal traffic

isn’t confused with customer traffic.

Set up an unfiltered view to warehouse

untouched data.

5 Great Features for

E-Commerce

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Remarketing Lists

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Visitors

to the sneaker pages,

• By page

who signed up for a

newsletter,• By goal

four days ago,

• By visit stat

speak German,

• By demo

and visit sites about

soccer.•By interests

Content Grouping

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Group pages by type, theme, product

category, etc… Don’t lose the big

picture in the details.

Site Search

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People will outright tell you

what they want, if you let

them.

Use this to:

find new product ideas

uncover disconnects

arm your content writers

Display Enabled Demographics

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One line of code added, can get information

that used to cost thousands of extra dollars.

Multi-channel Tracking and Attribution

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Treat every channel you use as a part of the

team, give them their credit where deserved, and

know where more effort may yield the best results.

Tracking• UTM URL Params

• Custom Channel Grouping

Reporting

• Channels

• Campaigns

• Sources

• Multi-Channel Funnels

• Attribution

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Lather, rinse, and repeat.

Always repeat.

Resources

• Google Help -https://support.google.com/analytics/?hl=en#topic=3544906

• Moz.com

• Google Plus Pages

https://plus.google.com/u/0/+GoogleAnalytics/posts

Many knowledgeable connections

• Point It Blog - http://www.pointit.com/blog/

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Thank You

Sam James – samj@pointit.com

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