GET STARTED WITH Envision Magazine › CertaPro › Top... · 3. Drop off at local doctor/dentist...

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GET STARTED WITH Envision Magazine WIN MORE NEW BUSINESS IN 2016 A CertaPro Painters ® Exclusive Congratulations! Your 25 complimentary copies of the newly designed and reformatted Envision Magazine are in this box! What You’ll Find: Added touches of CertaPro ® gold throughout Photography that is more indicative of your customer’s homes Smaller magazine size will now fit in your proposal folders! Four additional pages of articles and photography for the same price CertaPro Painters ® logo added to the cover of the magazine Starting next week your customers will also begin receiving copies of Envision in their mailbox. This all-new Spring 2016 issue will wow your audience with home design inspiration and thought provoking, informative content. START THE SEASON RIGHT | SUNROOMS ARE SPECTACULAR USING COLOR TO DEFINE SPACE | DECORATING WITH WHITE envision creative ideas for a whole home makeover magazine ® START THE SEASON RIGHT | SUNROOMS ARE SPECTACULAR USING COLOR TO DEFINE SPACE | DECORATING WITH WHITE envision creative ideas for a whole home makeover magazine ® START THE SEASON RIGHT | SUNROOMS ARE SPECTACULAR USING COLOR TO DEFINE SPACE | DECORATING WITH WHITE envision creative ideas for a whole home makeover magazine ® START THE SEASON RIGHT | SUNROOMS ARE SPECTACULAR USING COLOR TO DEFINE SPACE | DECORATING WITH WHITE envision creative ideas for a whole home makeover magazine ®

Transcript of GET STARTED WITH Envision Magazine › CertaPro › Top... · 3. Drop off at local doctor/dentist...

Page 1: GET STARTED WITH Envision Magazine › CertaPro › Top... · 3. Drop off at local doctor/dentist offices, barbershops/hair salons, etc. Also ask your associates to share copies at

GET STARTED WITH Envision Magazine

WIN MORE NEW BUSINESS IN 2016

A CertaPro Painters® Exclusive

Congratulations! Your 25 complimentary copies of the newly designed and reformatted Envision Magazine are in this box!

What You’ll Find:

• Added touches of CertaPro® gold throughout

• Photography that is more indicative of your customer’s homes

• Smaller magazine size will now fit in your proposal folders!

• Four additional pages of articles and photography for the same price

• CertaPro Painters® logo added to the cover of the magazine

Starting next week your customers will also begin receiving copies of Envision in their mailbox. This all-new Spring 2016 issue will wow your audience with home design inspiration and thought provoking, informative content.

START THE SEASON RIGHT | SUNROOMS ARE SPECTACULARUSING COLOR TO DEFINE SPACE | DECORATING WITH WHITE

envisioncreative ideas for a whole home makeover

magazine®

START THE SEASON RIGHT | SUNROOMS ARE SPECTACULAR

USING COLOR TO DEFINE SPACE | DECORATING WITH WHITE

envisioncreative ideas for a whole home makeover

magazine®

START THE SEASON RIGHT | SUNROOMS ARE SPECTACULARUSING COLOR TO DEFINE SPACE | DECORATING WITH WHITE

envisioncreative ideas for a whole home makeover

magazine®

START THE SEASON RIGHT | SUNROOMS ARE SPECTACULAR

USING COLOR TO DEFINE SPACE | DECORATING WITH WHITE

envisioncreative ideas for a whole home makeover

magazine®

Page 2: GET STARTED WITH Envision Magazine › CertaPro › Top... · 3. Drop off at local doctor/dentist offices, barbershops/hair salons, etc. Also ask your associates to share copies at

1. Include a copy in the residential proposal folder and encourage the homeowner to peruse as you complete the walk through.

2. Hand out during home shows and at local festivals/fairs to everyone who walks past

your booth.

3. Drop off at local doctor/dentist offices, barbershops/hair salons, etc. Also ask your associates to share copies at places they frequent. Patrons will have something new to read in the waiting room.

4. Use to supplement grassroots cold-calling and door-hanging campaigns. Leave door hanger and Envision behind in key target neighborhoods.

5. Drop off at community centers in higher-end/gated communities where you typically can’t have signage on jobsites.

6. Drop off copies at Starbucks/coffee shops where people tend to linger (“accidentally” leave behind after you grab a cup of coffee).

7. Leave a few copies behind at your local gym/pool changing rooms and community centers.

8. Share a copy with your network group contacts during weekly meetings/breakfasts.

9. Drop off copies at local partner locations (i.e. realtor offices, interior design firms, paint stores, etc.).

TOP 10 Ways to Distribute Envision Magazine:

1. Read It Cover-to-Cover! Chances are, you’re going to learn something from this issue and by taking the time to digest each article, you’ll be up-to-date on the latest home design best practices and style tips. Be sure to take the opportunity to refer your customers to recommendations in this magazine — you’ll gain instant credibility!

2. Educate and Motivate Your Team! Give a copy of this issue of Envision magazine to all your employees. Ask them to read it and discuss it during production meetings, GS&Rs, etc. Knowing the information in Envision helps them deliver the best possible painting experience for your customers.

3. Bring Copies to EVERY Estimate! Refer to articles your customers might find applicable to their home. Give them a copy and leave an extra copy for them to give to a friend. Be sure to encourage your customer to share the copy with other members of their household.

4. Take a Moment to Locate Your Favorite Articles in This Issue! When you hand your customer a copy you can share the article that pertains to their project, or even a tip that may make a difference in their home.

5. You’re the Local Painting Expert! Past articles from Envision magazine are available to customize at any time. Pick a topic – Painting Siding, Staining Decks, Improving Curb Appeal, etc. – then request a copy of that article from the CertaPro Painters® Marketing Team by contacting your Regional Marketing Manager or visiting Marketing Central. Submit the article to the editor of your local newspaper or community magazine for publication with your contact information. Using this information locally can build credibility for your business, enhance your PR and make you the local CertaPro Painters® authority too.

Make the

Out of This NEW Envision Magazine

MOST

START THE SEASON RIGHT | SUNROOMS ARE SPECTACULAR

USING COLOR TO DEFINE SPACE | DECORATING WITH WHITE

envisioncreative ideas for a whole home makeover

magazine®

Each CertaPro Painters® business is independently owned and operated.© 2016 All Rights Reserved. Certa ProPainters, Ltd.

10. Reach out to your local Welcome Wagon or movers program and coordinate a program to distribute to new homeowners in your area.