� | MARCH �010 | TEXAS STYLIST & SALON

Attitudes and Perceptions of Beauty and Wellness CareersAn interesting survey was commissioned

to learn more about the attitudes and percep-tions various audiences have regarding careers in beauty and wellness.

The American Association of Cosmetology Schools (AACS) presented findings from a national survey regarding attitudes and perceptions toward beauty and wellness careers, during the AACS annual convention in Phoenix in November.

Respondents included career investiga-tors, identified as young women between the ages of 16 and 34 who reported speaking with someone about careers in the past 12 months; career influencers including parents and guidance counselors; and individuals who had trained or worked in the beauty and wellness industry.

Key Findings The survey asked career investigators

to indicate their level of interest in various careers. 41 percent of investigators reported having some interest in a beauty and wellness career. Among those expressing interest, five percent were extremely interested in a beauty and wellness career, 17 percent were moder-ately interested and 19 percent were slightly interested.

However, investigators between the ages

of 25 to 34 had a stronger interest in beauty and wellness than did younger respondents. More than 75 percent of respondents be-tween 25 and 34 also indicated that they had investigated or taken steps to upgrade their job skills in the past year. “The findings in-dicate that cosmetology schools may want to target some of their recruiting efforts specifi-cally towards career changers,” noted Jim Cox, executive director of AACS.

Among those that influence young women’s career decisions, respondents were generally supportive of beauty and wellness careers. 94 percent of influenc-ers indicated some level of support for beauty and wellness careers, and 62 percent of respondents were “extremely” or “moderately” supportive of a young person’s choice to pursue a career in beauty and wellness.

What Draws People to Beauty and Wellness Careers?

Respondents who expressed interest in a beauty and wellness career valued the career path for its entrepreneurial qualities, the creative expression opportunities it presents, as well as the opportunity it provides to help others. Supportive influencers also noted that there will always be a need for beauty and

wellness professionals.The survey asked individuals who were

not interested in or supportive of beauty and wellness careers to share their concerns. Among investigators, the most common reason cited was that the respondent was simply not interested in beauty. However, other concerns included income potential,

health/retirement benefits and the availability of jobs.

Although generally supportive of careers in beauty and wellness, influencers including parents and guidance counselors, expressed a strong desire for information and data to sup-port beauty and wellness as a career choice.

Additionally, these individuals tended to be more concerned about the amount of time and cost of entry required for various career paths. “The survey revealed that influencers are considering the return on investment careers in beauty and wellness provide,” noted Jim Cox, adding that mem-ber schools can use the short time to licen-sure as strength when prospective students are comparing various careers.

How Does Beauty and Wellness Compare to Other Career Paths?

When investigators and influencers were asked to rate various career fields, beauty and wellness performed competitively with careers in information technology, graphic design and culinary arts, but significantly lower than health care.

Beauty and wellness careers’ perceived strengths compared to other fields surveyed included creativity, flexible scheduling, working with others and entrepreneurship. Perceived weaknesses included income potential, health insurance and retirement benefits. “Factors where beauty scored particularly well, such as creative expression indicate that cosmetology may be a draw for students considering other career paths such as graphic design,” said Jim Cox.

The survey also asked respondents to indicate how “believable” they found several statements regarding careers in beauty and wellness. Statements focused on income potential, job availability, entrepreneurial

opportunities and skills that last a lifetime, among others. After indicating how strongly they believed each statement, respondents were provided with claim statements sup-porting careers in beauty.

Perspective from Industry VeteransAs a supplement to the investigator and

influencer research, AACS also asked individuals who had trained or worked in the beauty and wellness industry to share their perceptions about beauty and wellness careers. Beauty veterans tended to have some of the same concerns typically expressed by other independent contractors and entrepreneurs with regards to health and retirement benefits. However, they also valued the field for its opportunity to help others, be

creative and the entrepreneurial opportunities it provides.

Continuing education was important to beauty veterans. More than one-third of beauty veteran respondents – 36 percent – indicated that they had taken an advanced beauty school program, and 62 percent indicated they had some level of interest in advanced training for beauty and wellness professionals.

While beauty and wellness is not the leading career choice for investigators, it is perceived as a strong career path for individu-als interested in helping and working with others, being creative and having an entrepre-neurial drive. Despite the positive attributes associated with careers in beauty, the field is perceived as having some areas of deficiency, primarily related to predictable income and security.

Research indicates that it is possible to improve attitudes toward careers in beauty and wellness by exposing individuals to facts regarding career benefits. Cosmetology schools, salons and businesses vested in the beauty and wellness industry have an op-portunity to educate prospective students and the public in general about the rewards and opportunities careers in beauty represent.

“Our industry’s potential has been a secret for too long. We’re excited to be engag-ing in initiatives that will position beauty as a premier career of choice,” said Lynelle Lynch.

The 2009 Study of Attitudes toward Beauty & Wellness Careers used a U.S.- Canada sample of respondents, made up of 203 Career Investigators (women ages 16 to 34) and 211 Career Influencers (parents, counselors, and mentors, ages 25 to 64). More than 3,500 individuals were screened to ensure a balanced, representative final sample. Findings based on the total sample of 414 are subject to a +/- 4.9 percent or less margin of error, at a 95 percent confidence interval. Decision Analyst, Inc., a leader in market research, conducted the online survey in September and October of 2009.

“Factors where beauty scored particularly

well, such as creative expression indicate

that cosmetology may be a draw for

students considering other career paths

such as graphic design,” said Jim Cox.

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� | MARCH �010 | TEXAS STYLIST & SALON

TEXAS STYLIST & SALON is mailed free of charge to licensed salons, barbershops, beauty schools, distributors and manufacturers in Texas. Circulation is restricted to members of the beauty and barber profes-sion, its suppliers and students.CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrange-ments are made in writing in advance with the editor/ publisher.ALL MATERIAL COPYRIGHT 2010 by Holland Graphics, Inc. and/or the bylined authors or photogra-phers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. Texas Stylist & Salon as-sumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due Texas Stylist & Salon shall be entitled to recover attorney fees and costs incurred.ADDITIONAL OR OUT-OF-STATE SUBSCRIP-TIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOL-LAND GRAPHICS, INC. to Subscriptions, Texas Stylist, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.

Texas Stylist & SalonVolume 4, Number 8, Issue 44

March 2010

Published monthly by Holland Graphics, Inc.

1750 SW Skyline Blvd., Suite 24Portland OR 97221

Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022

E-mail: editor@stylistnewspapers.comWeb site: www.stylistnewspapers.com

Publisher Holland Graphics, Inc. Managing Editor Lisa Kind Production Manager Joel Holland Advertising Director Marcy Avenson Art Director Erica Gibson Classified Sales Kelly Smith

Contributing Writers: Judy Culp, Jerry Tyler,

Charlene Abretske, Neil Ducoff, Vicki Peters, Elizabeth Kraus,

Steven Sleeper, Don Bewley, Jenny Hogan

Texas Department of Licensing and Regulation

Susan Stanford, Public Information Officer

In this issue...

11

14

Perceptions of Beauty Careers 2

Beauty Business Buzz 5

Create Your Perfect Team 6

Esthetic Endeavors 7

Where Have All the

Mentors Gone? 8

Blue Highways 8

Become a Mentor 10

Retail Matters 11

Texas TDLR News 12

Classifieds 13

Better Business 14

Calendar 14

What’s New in the Market 15

On the cover...

5

Photo Courtesy of EUFORA

www eufora net

From the Editor Lisa Kind

Participate in the Mentorship Process

Whether you are in the beginning stages of your career or just need a little guidance along the way, having a mentor can be your key to a successful and fulfilling career.

Having a mentor as well as being a men-tor is the theme for the March issue of Stylist Newspapers. Charlene Abretske believes, “each person new to this industry needs someone in their path to look a little deeper, to take a little more time with them and to offer them encouragement.” On page 5, she explains how becoming a mentor to someone can take many forms, from volunteering at beauty schools to hiring an assistant. Helping a stylist build their clientele while growing business skills not only inspires others, it will also help create your own legacy.

“People who seek out and find mentor-ship are people who are committed to being successful,” remarked Don Bewley, manufac-turer, salon owner and educator. But he ques-tions, “where have all the mentors gone?” His suggestions to find a mentor include starting with a salon owner or trying an industry networking group on page 8. From finding a mentor to jump start your career as well as sharing your secrets of success along the way, he thinks participating in the mentoring process is an important way to get involved.

Renowned consultant and educator, Geno

Stampora tells Stylist readers that finding a mentor is as simple as just asking. “People like to feel needed and want to share their ex-pertise,” he said in an article on page 10 about The PBA Cutting Edge Mentor program comprised of volunteer members available to help others grow their business.

Judith Culp admits there is a limited amount of mentors available in the esthetics field. Although in her regular column on page 7, she explains that esthetic mentors are emerging with their own unique mentor-ing styles by networking on chat boards or through advanced certification programs. Her theory is the best mentoring comes from peers helping peers reach for a higher standard of technician skill. She answers the question, “where have all the esthetic men-tors gone?” They are hiding in plain sight.

Mentors are an important asset in a suc-cessful beauty professional’s career. And, as you climb the ladder to success, don’t forget to stop on the rung of “mentorship” and give back to this industry by mentoring a new styl-ist just starting out.

In fact, we would like to hear about it. Maybe you’ve been thinking about someone who mentored you and want to give them credit. Here’s your chance. Is there someone important in your beauty career who guided you along the way? Tell us about someone who has mentored you along the way. Go to www.facebook.com/StylistNewspapers and follow the directions to share your story or email me at lisa@stylistnewspapers.com.

Hair Extension Expert Mentors StudentsAdrian the DreamWeaver decided long ago to make a difference. As the founder of the

Dallas Academy of Hair Extension Training, he knew from personal experience, there was little education and mentoring for hair extensions. 15 years ago, Adrian started mentoring students in beauty schools and salons.

Now, he is offering an all day basic hair extension course for beauty school students and their instructors. He provides each student with equipment and instruction for a minimal cost. Being exposed to hair extensions in beauty school and practicing before graduation increases the value of the recent graduate to any employer.

For information on how to get Adrian to come to your college, call (972) 387-5677.

Beauty Business BuzzOne way to last the test of time and create a legacy is to see the mark we leave on others and what we teach them through our interactions and the time we spend devoted to the success of others.

Retail MattersUnderstanding the role that retail plays in you and your salon’s success is an essential part of being prosperous in the beauty industry.

Better BusinessMany entrepreneurs get stuck in the seemingly endless rut of collecting problems that pile up like monkeys on their backs.

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Beauty Business BuzzCharlene Abretske

Diamonds in the Rough

Remember in the beginning of your adult-hood when you felt like the world was your oyster? Every day was filled with the possibility that you were moving toward what you were meant to be.

We looked to our teachers, saying to ourselves, “someday, that is what I would like to be.” Some of them were formal educators and others were people we met along the way whom we admired and strived to be like.

As we get older and more successful it is easy to forget those people who really changed our lives and helped us see there was more to us than we knew ourselves to be at that mo-ment of our lives and managed to see a bigger picture assisting us to harness our potential.

It is easy to overlook our everyday con-tributions to our team. Sometimes in our culture where celebrity and being famous – just for the sake of being famous – is exalted, we often forget what it is that makes our lives important.

One way to last the test of time and create a legacy is to see the mark we leave on others and what we teach them through our interac-

tions and the time we spend devoted to the success of others.

So how do you relate this to your salon? You can start by inspiring others by what you teach them. This can take many forms.

Volunteering your time at your local beauty school to teach a class in a specific area of expertise is one way of being a mentor. You may not realize this but you are living those students dream by making a living as a work-ing talented stylist whether you are a salon owner, independent contractor or a technician.

Sometimes we forget what it was like to be in the school bubble, training for hundreds of hours on mannequin heads and forgetting there is a light at the end of the tunnel. You can show someone a specialty outside of the standard cur-riculum being taught for the state board exam. You never know; they may not be exposed to that specialty for many years, if ever.

Creating a detailed training program in your salon is one of the best ways to increase your productivity while growing someone’s talent. An active training program can allow you to see dozens of more clients a week and not cost you a lot.

Imagine if on your busiest days, you could have someone shampoo and blow dry your clients. They can also help you with all the items that take you away from your higher

priced services like making reminder calls, checking out clients and booking appoint-ments. Let’s look at a scenario; if your assistant saves you an hour and a half a day and your haircut price is $50, you can do two more haircuts in that hour and a half. This means the assistant helped you produce an extra $100 dollars that day. If that happens three times a week during peak hours that is $300 more in a week, multiply that by 52 weeks and you are seeing a growth of $15,600. As their skill develops under your watchful eye that number will continue to grow.

You may also want to help a stylist build their clientele while helping them grow their business skills. Many salon owners are caught in the conundrum of wanting to hire someone with a clientele, and will spend months to find this person.

If you do hire someone based on the fact they can bring clients immediately through your door, just remember those clients are the faithful core from another salon. They are clientele that another salon owner helped build and those clients have proven to be faithful to the stylist, not the salon.

When the day comes when this stylist leaves you, they will take a high percentage of those clients with them (remember, they are loyal to that stylist, not loyal to your salon). Instead, when you help build a stylist you will retain a much higher percentage of clients who also became attached to the salon.

Always be on the lookout for potential. When you open up your world to the potential of others there will be many more opportuni-ties to hire really great people. While speaking with a young student, she was asked, “What would it mean for you to have a stylist or salon owner sit in your chair at the beauty school and have you perform a service on them?”

Her eyes welled up and she said, “It would mean everything to me, to be trusted to take care of them, just to give them a good shampoo and blow-dry would be confirmation that my training in school is all worth it.” Visit your schools and look for talent, be the first business-person to make a lasting impression and you will have top choice of the talent that exists.

Each person new to this industry needs someone in their path to look a little deeper, to take a little more time with them and to offer them encouragement. After all none of us suddenly sprung from the incubator (that is beauty school), to be a top tier stylist on our first day. It took someone choosing to take a chance, teaching with high expectation, enforcing structure, and most of all giving their time and energy to someone who is just learning.

Charlene Abretske is a business advisor with Your Beauty Network and sup-ports salons and spas with growing their businesses through on-demand back office tools designed for beauty professionals. For more information call (866)364-4926 or email info@iybn.com.

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� | MARCH �010 | TEXAS STYLIST & SALON

Create Your Perfect Salon Team by Hiring Recent GraduatesBy Jenny Hogan

What better place would there be to recruit your newest salon team members than from the top cosmetology schools? No employee is more fresh, motivated and ready to give their enthusiastic best than a recent graduate.

Your staff is your biggest investment and your most valuable asset. By taking the time to assemble the best possible team, you will ensure that your investment is sound and you will be rewarded with a smoothly running business for years to come.

Lauren Gartland, founder of Inspiring Champions, a business and coaching company, regularly advises clients on how to create the perfect dream team and shares her simple three-step process:

Step One ~ Envision Your TeamIt is very important to first envision exactly

what you want in a team member. Start by making a simple list. Make two columns side by side and in the first column, list everything you DON’T want in a team member. “Think about past employees who performed poorly,” Gartland advises. Were they consistently late, unreliable, negative, dishonest or gossipy? Write it down; soon smoke should start com-ing off your pencil.”

In the second column list everything you DO want. Think of team members past or present who you wish you could clone. What are their most valuable attributes? Being en-thusiastic, politeness, being proactive, energetic and presenting a good image are some factors. “Do not leave anything out in either column.

Then, once you have fully completed both lists, cross out the column with the attributes you don’t want,” Gartland emphasized. “Now, focus all your attention on the attributes you DO want. Whatever you focus on, good or bad, will expand and grow”

Next, create your Salon Vision Statement for your ideal salon team members. A few preliminary things to consider are how many people you want to hire and what the objec-tives of each position are. You will need a separate vision statement for each position you are filling. Think about what your expectations are and the qualities that these individuals will need to have for their respective jobs.

Now, take your list of positive employee attributes and expand on it. What are the key characteristics and traits your future team should have? List the four most important strengths and core values you are looking for. Think about how you will be able to recognize these traits in your future employees. Write out a few paragraphs describing your ideal team members. Date it with a realistic timeframe for finding and hiring.

As Gartland instructs, “Vision Statements are written in the present tense and are filled with details. Anything you leave out will be less likely for you to attract in your new salon and spa professionals.”

Step Two ~ Seek Them OutNow, take those great expectations and

create a “WOW” advertisement in your local newspapers, online or on beautycare websites as well as flyers to post at your local cosmetology schools. Make it so compelling and exciting that it drives people to you. Make it positive and list the benefits of working in your business. Use motivating headlines and sub-heads like: “Are you seeking a work envi-ronment you can soar in?” or “Are you seeking your dream job?”

In the ad, list at least four of the most im-portant career attributes that you are seeking. Be creative, so it does not look like everyone else’s advertisement,” notes Gartland. Avoid making these common mistakes: Do not say you need someone “immediately,” as that denotes desperation. Only advertise one job even if you have more; it sounds needy and you can only hire one person at a time. Don’t go into unneeded detail in the advertisement; save this for the interview. Don’t word the ad with rigid requirements as you may repel even hard workers.

You should also visit each of the local cosmetology schools to personally meet some of their future graduates; share what you are looking for in new recruits and possibly even get a preview of their work. If you meet an upcoming graduate whose skills may be raw but who seems promising, remember some skills can be developed; more important is

their attitude, willingness to learn and their people skills.

Perhaps your salon has a training program with internships for new stylists or you offer your clients separate pricing tiers for stylists with a range of experience levels.

Step Three ~ Interview EffectivelyIt is often difficult to make an accurate

assessment of a potential team member after talking with them for only a short time. Gartland actually recommends having three interview sessions. “The first interview should be on basic topics, yet consist of meaning-ful, in-depth questions. The second should include details of your business, with facts like policies, procedures and compensation structures. The third should be a practical demonstration of their hairstyling skills, along with their client service skills.”

During the first interview, review their application form and have the candidate read a copy of your ideal team member vision state-ment. “Remember to ask probing questions during the interview,” noted Gartland, “which will significantly increase the odds of hiring the right person. This will give you the clarity needed to know if this person is the right fit for your team. Since the candidates will be recent graduates, form the questions around their current experience since they will not have had an actual salon job.”

Your recent graduates may not be able to supply traditional job references for you, but they can supply references from such people as teachers, guidance counselors, coaches, family friends or even clients from their cosmetology school workshops.

Before you begin, consider some of the basics about hiring. The candidate must have the image that you want your team to portray to the public. This is the best you will ever see him or her look! Watch for positive body language, openness and good eye contact. Your candidate should want to pursue a professional career, not just come to a job every day. If any-thing within you says that the applicant is not a good fit, do not proceed any further.

During the second interview, you should discuss your work culture and review all of the details about your business policies. The third will be the demonstration of their hairstyling or aesthetic skills and techniques, if you haven’t already seen them in practice at their school.

Start these steps today to invest in your salon by creating your ideal dream team. Including recent beauty school graduates on your team will ensure your business is complemented by young, vibrant minds with great creativity, high hopes and smiling faces.

For more information call 800-496-9305 or visit www.inspiringchampions.com. Ispiring Champions is a business and coaching company offering live training camps, coaching and mentoring services, webinars, audio tapes and educational resources.

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Esthetic Endeavors Judith Culp

Mentors Are Hiding in Plain Sight

In the fields of hairstyling and nail tech-nology it is relatively easy to find an entry level position where either the salon chain or owners will mentor you and train you in the techniques they want used in their facility.

The field of esthetics has always been a little different. With very few exceptions, there were no salons with a lead esthetician to mentor you. Mostly, you were lucky to find a space that you could rent or work on a commission basis, but you were probably the only esthetician in the salon.

You graduated, you found a kind salon owner and then you realized everything wasn’t covered in your training and you were all alone. It was a scary situation. Technicians who tried to find a mentor in the form of a fellow esthetician were gener-ally rebuffed if the esthetician found after trying it once or twice they were often train-ing their competition. Often the new person generally looking for a free handout of hard learned knowledge complicated this.

Today, the situation has changed some but not a lot. With more big spas and medi-spas opening, there is an increased opportunity to get better positions. You can also get in-clinic training, but the competi-tion for these spots is fierce and preference is given to technicians with experience and knowledge.

Why? Because the employers know about the gap between the entry level train-ing of a new graduate and what the spa needs the esthetician to know. Clients today do not want entry-level services. So the situation is in some ways more challenging than it was 20-30 years ago.

Many estheticians turned to their manu-facturers to fill the gaps. There have been some vendors that have strong educational programs although the material presented meant sales to them. Some vendors still of-fer separate educational programs from their product knowledge classes and these make a good option for estheticians looking for mentor type programs.

There have always been leaders in our industry who mentored those around them out of the desire to improve the level of the industry. Dr. Pugliese has mentored many of our current manufacturer leaders. Many of these in turn mentor those who take classes with them.

Some vendors have found having an educator/mentor too expensive and only of-fer support via a DVD or other training ma-

terial. This is somewhat unfortunate since learning this way has no interaction which is vital to learning. We need to not only see, feel and touch for technique but we need to be able to ask questions and get feedback.

We are also seeing the emergence of some new mentoring styles. On the internet industry related chat rooms or chat boards allow estheticians to interact and get ideas from each other, mentoring as they learn and grow. Their networking and quick responses have helped mentor many of their peers.

Hopefully the more experienced techni-cians will always participate to guide those who may have incomplete information or less time in the trenches when the need arises. Another newer form is the evolution of some schools that now offer post funda-mentals training. They may have workshops for just a few specific topics or it may extend for 100, 200 or even 600 additional hours to bring the technician up to the mastery level recognized in a few states and growing.

More and more estheticians are com-ing to understand the value of National Coalition of Estheticians, Manufacturers, Distributors, and Associations (NCEA) certification and the benefits it can have for their career. They want to set themselves apart from those with minimal training and skills. They want the enhanced career op-tions and they are committed to ethics and continuing education. Their peers and the locations where prep classes are offered are all geared to helping estheticians achieve their certification goals. This helping others for the advancement of the industry is a true form of mentoring in process.

It’s common to see newly certified tech-nicians reaching out to help others achieve the goal, which is the most impressive type of mentoring. The certified technician gains nothing personally from helping others become certified – except pride in their industry and a feeling of community success as another certification is awarded.

So where have all the esthetic mentors gone? They are hiding in plain sight. They are teaching advanced specialty classes, they are the networking estheticians on the chat boards giving sound factual advice to help others do safe, successful treatments and they are the peers helping peers reach for a higher standard of technician skill through national certification.

Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980. A CPCP permanent makeup technician for over 18 years she served a 4-year term as a Director for the Society of Permanent Cosmetic Professionals, two years as their president. She is president of Culp Enterprises Inc. and CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For more informa-tion visit www.estheticsnw.com.

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By Don Bewley, Eufora Intl. co-founder

When interviewing and hiring staff and educators at Eufora I always ask: who is your mentor? If the potential hire does not have one, I do not consider them for a position.

Why is this important? People who seek out and find mentorship are people who are committed to being successful.

There are many great mentors out there who truly care about the salon professional industry and nurturing the future generation. I have met many of them during my travels throughout North America. Sadly, these men-tors often go unrecognized because they are rarely seen gracing the pages of our industry magazines, but they are definitely out there ready to share their expertise, provide guidance and serve as a sounding board.

So what is the definition of a mentor? A mentor is someone who has achieved a great level of success and sustained that success over time. They choose to share their expertise and success strategies and they do it based on their love of the hairdressing industry.

They are giving, humble leaders who are not afraid of someone becoming better than them, in fact they actually want their protégés to surpass their own level of success.

I have had three key mentors throughout my 30-year hairdressing career. It is difficult for one mentor to give you everything you need. Mentor Number One was an amazing hairdresser who understood the correlation between hair and fashion and the power of great technical cutting systems.

Mentor Number Two was a businessman who understood and excelled at the financial side of the business and taught me about prof-itability and how to drive points to my bottom line. And Mentor Number Three taught me how to be accountable for the goals that you set for yourself. All are important skills in becoming a success in the industry and are skills that continuously need nurturing and improvement.

It’s important to seek out your mentor and do not wait for them to find you. So where do you find these successful people willing to share their secrets to success?

Stylists should start with their salon owner. Salon owners obviously want you to make money, be your best and be happy, so it’s only natural that they would want to help you. However, if you’re not finding a mentor in your salon, it may be time to look elsewhere.

Industry networking groups are a great way to connect to successful salon professionals.

We’re a tight knit community that can be very generous and loving; the entire salon industry wins if we help one another by acting as mentors because we elevate it as

a whole. A great example of this is the Eufora Salon Owners Network. Salon owners, who are all competing in the same market, come together to discuss their common challenges and share solutions based on their own experi-ences. They are helping themselves while helping others.

Great mentors can also be found through premier industry business and creative educa-tors. These professionals have dedicated a part of their career to helping others succeed. Most importantly, expose yourself to success-ful industry professionals through attending education. You‘ll discover talented and caring people more than willing to help you go to the next level.

Everyone has something to offer and we shouldn’t be afraid to share our knowledge. Maybe reading this you realize that you are the successful professional that can reach out to help others. Since day one, Eufora has been dedicated to helping cultivate mentors through our education program. It starts with a desire to help others, a commitment to be the best. From this, success is nurtured. Educators are constantly in training themselves to better learn how to help fellow salon professionals achieve their goals and dreams.

If we all participated in the mentoring process by seeking the guidance of others, being mentors ourselves and helping develop mentors, the salon professional industry would be unstoppable. Just think of all the many op-portunities it would yield for everyone of us to be prosperous and fulfilled.

Where Have all the Mentors Gone?

From School to the Real WorldAfter 37 years as a beauty professional,

going back to beauty school in 2008 was a choice I made happily.

My mission was to make sure there were connections between the education students receive and what they really need to know in order to be prepared for the world beyond cosmetology school.

Having spent the last 30 years training and mentoring beauty school graduates to prepare them as future professionals, I was familiar with this form of post graduate salon training.

For many years it seemed as if there were two separate worlds: “Planet Beauty School” and “Salon Real World.” The schools seemed focused on teaching their State exams with all the relevant curricula focused on high exam passing rates. While the waiting salons that were to provide entry-level positions had to train the graduates what they needed to know to assure the growth of their business.

These two worlds are finally being merged as most schools, both private and public, are now partnering with industry leaders and potential employers to build a bridge that con-nects the clinic floor to the salon floor. Industry advisory committees gather information about current, as well as future industry needs and make sure the schools are able to provide relevant curriculums and assure job placement for their graduates.

This real world perspective allows the schools to see how they are aligned with what the beauty industry requires of its future professionals, as it is ever changing.

This new attention to the need to succeed in our craft is also reflected in the educational content being provided by the leading textbook providers such as Milady, Pivot Point and CLIC. They offer real world content and cutting edge technical training in addition to the classic foundational curriculums.

Several states are rethinking the actual requirement of hours and operations to allow the schools the flexibility to teach more industry relevant skills and adapt to the changes in mar-ket trends while at the same time promoting consumer protection protocols. This allows schools to position their students for their intended target market with the requisite skills and education needed to meet market demands. This proactive change makes for a more seamless transition from school to salon/spa.

To do that, it is vital for us to mentor our future professionals. We come to realize that it may have been something we said that touched them and made them say, “I want to be like my stylist,” or “I want that life.” And now that we are established beauty industry profes-sionals, we can change our industry for the better.

And we can do that one stylist at a time. Being a mentor is a gift with life-long rewards that will never be forgotten by either the giver or recipient. Mentoring is a selfless way to gain untold riches with the simple investment of caring and the desire to pass on our own experience in the form of reinvesting in a profession that has so richly blessed us all.

Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Education for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology.

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WHITE PAGES - CENTERFOLD BACK

Becoming a Mentor – It’s Easier Than You ThinkFrom learning a sport to becoming a bet-

ter colorist, whether we officially designate someone as a mentor in our lives, having one enhances our ability to succeed.

Somewhere along life’s journey, many have had at least one special individual who has taken an active interest in their development.

Though it may seem like there is a lack of mentors in the professional salon industry, truth be told, many are right before our eyes. Often times a mentor is simply waiting to be asked.

“People like to feel needed and want to share their expertise,” stated Geno Stampora, renowned consultant and educator. “It is as simple as asking someone for additional help after class or inviting them for coffee and ask-ing questions on how they got to where they are today.”

Stampora, who served as “lead mentor” at the 2009 Beacon program at PBA Beauty Week in Las Vegas, is no stranger to helping others. Many of the Beacon students credit him with creating a positive experience and opening their eyes to career possibilities they never thought possible.

Stampora said, “Mentors are price-less pearls of wisdom waiting to be tapped into. Don’t stop at one. Fill your life with mentors in every aspect.”

The act of being a mentor also provides a rewarding experience and enables the mentor to see things through a different set of eyes – often providing an enriching learning experi-ence for the mentor as well.

The experience of educating the future leaders of the beauty industry and being

a mentor many times over is not lost on Stampora. “For me, being a mentor has meant more than words can express. Without the mentors and leadership, I searched for and found in the industry, I know I would not be where I am today. Now I am hungry to return the favor myself, and I encourage others to share their wisdom and passion.”

But mentors are not just for those starting their careers. Even for those that have achieved owning their own salon/spa, for example, often need help. Not everyone has all the answers, even if it looks like they do. “Opening a new business or experiencing changes in your business brought on by matters beyond your control can often lead to issues that can seriously impact your business,” said Steve Sleeper, executive director of the Professional Beauty Association (PBA). “PBA has answered the call to both develop mentors and connect them with those in need at all levels with the PBA Cutting Edge Mentor Program for Salons/Spas.”

The Cutting Edge Mentor program is comprised of PBA volunteer members who are available to help other members grow their businesses. Many of the volunteers make up the Best Practice Club, an exclusive program made up of the most influential salon and spa owners with gross annual sales exceeding $2.5 million. Cutting Edge Mentors are committed to expanding the professionalism of the beauty industry and to fostering the growth of leader-ship and business skills. Mentors are available to consult with business owners and key employees in a one-day visit at their salon/spa free of charge, provided travel expenses are covered.

Scott Buchanan, who is a Cutting Edge Mentor and owner of the Scott J SalonSpa in

New York said, “I continue to have mentors in my life and find them invaluable as they con-tinue to expand and challenge my thinking.”

Buchanan and others who participate as mentors continue to seek mentors for them-selves as well. “Mentors help me to validate what I know to be true and also provide perspectives that I have not considered when making business and creative decisions. I can honestly say I would not be where I am today without having the honor of working with many people and their mentorship.”

Realizing that utilizing mentors through-out your life is beneficial, what qualities make a good mentor? Here are some qualities you should look for:

Help you to expand your thinking and outlook on both the subject at hand as well as the larger pictureListenHave a desire to share wisdom and passionValidate your ideas, provide an alternative perspective when needed, and encourage you to growInspire you to do your best and make you want to share your experience in the future with someone else

Every successful platform artist or mil-lion dollar salon owner started somewhere. Wherever you are on your career path, real-izing that you don’t have all the answers and making the commitment to ask someone for their input and time is the first step. Mentoring doesn’t have to be a huge time commitment, but it is time well spent.

To learn more about PBA’s Cutting Edge Mentor program, which assists individuals, salons and spas with finding a suitable mentor, or to volunteer as a mentor with the program, call 800.281.0424 (480.281.0424) x3442 , email teena@probeautyorg or visit probeauty.org/networking/mentorprogram.

•

•••

•

Program Changing Careers of Tomorrow’s LeadersIt seems you often hear about the lack of direction available to help beauty school stu-

dents with their career path. Regardless of your role in the world of beauty, there is a program you need to know

about: The Beacon Program, produced by the Professional Beauty Association (PBA).As evidenced at the 2009 PBA Beauty Week – Beacon has a program that provides the

nation’s most promising cosmetology students with the guidance to achieve maximum career success in the beauty industry.

“The Beacon program is the best opportunity for currently enrolled cosmetology and esthetician students to get involved in the industry’s most exciting events, network with top industry leaders and to gain an early understanding of the business side of beauty,” said Bonnie Bonadeo, PBA’s director of education and program development.

Beacon brings together the country’s top 100 cosmetology students chosen based on their portfolio, professional resume and a self-marketing piece. The program is designed to be competitive to ensure all participants are truly dedicated. PBA has created online re-sources that students and schools can use to assist them with their submissions.

Winning students are invited to attend PBA Beauty Week in Las Vegas. While the Beacon program has its own series of classes, group discussions and networking opportunities, students also participate in PBA Symposium and attend the North American Hairstylist Awards (NAHA). For more information on Beacon, please visit probeauty.org/beacon.

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Retail Matters Steve Sleeper

What They Didn’t Tell You in School Can Go a Long Way

So you’ve finished your studies and are heading out into the real world.

Eager to put all those newly mastered cut-ting and coloring techniques to use in launch-ing your career, you may soon find that there are a few fundamentals to the salon industry that they didn’t prepare you for in school.

While it’s true that your technical savvy and profound understanding of helping your clients discover their inner style is essential to landing that coveted spot behind the chair of a great salon, you will soon find that your job doesn’t end at the finishing touches to your client’s new look.

Understanding the role that retail plays in you and your salon’s success is an essential part of being prosperous in the beauty industry – whether your goals are to make a name for yourself as an industry master, become a plat-form artist, and especially if you aspire to one day own a salon of your own.

It may be surprising to most new stylists to learn that retail actually makes up an astonish-ing one third of the professional salon industry, bringing in nearly $2.5 billion annually to salons.

A common problem many new profes-sionals face is fear of rejection; they’re afraid they won’t land the job they want; they’re afraid clients won’t be happy with their new look, and, when it comes to retail, they often lack the confidence to recommend products because the client will say no or ask a question that they won’t have the answer. This fear of rejection can become a serious problem for new stylists if it isn’t faced in the beginning.

When you start your new dream job, you’re going to have more down time between appointments than your more established peers. Use that time to be proactive and take ownership in your career. Here are a few tried-and-true tips from some of the nation’s most successful salon owners:

Learn every detail of every product your salon carries – Just because you’ve never used that deep conditioning serum for extra curly hair doesn’t mean you’ll never use it in the future or need to recommend it. Always be prepared for any client’s product need and be prepared to answer any question they might have about it.

Don’t sell to your clients, educate them – No one likes a pushy salesperson but everyone needs to be educated by those who know better than they do. Data from PBA’s Business of Beauty retail study released last

year shows that salon clients look to their stylist as the expert. Contrary to popular myth, clients are not put off by their stylist recommending products but actually expect to be educated as part of the service on what products to use to extend that fresh salon look at home.

Recommend at least one product every time – Everyone needs shampoo, ev-eryone needs conditioner, and everyone needs product to create his or her desired look. Make it a rule to tell your client about each and every product you use on their hair, and why you chose that product, while you’re using it. Then remind them of what you used when the ap-pointment is coming to a close. Even if they don’t buy it that day, it will stick in their mind and they may purchase the product during their next visit. The worse you’ll ever get is a “no thank you.”

Pinpoint your selection – Your salon may carry 10 products or 50. It may be easy for you to distinguish one from the other, but for your client, the sea of products before them may be a bit daunting. Help them through the process by pinpointing which products are right for them. Take those products off the shelf to separate them from the rest while you talk about them. This will make the process much easier for you and your client.

Set your own goals – Setting personal and professional goals will help you motivate yourself to be the best you can be in life and your career. This should be a process that grows with you as your career grows. Once you reach a goal – for example, sell at least three products per week – set your goals higher. And, don’t forget to reward yourself for reaching them.

Try role playing with your friends and colleagues – Everyone needs a little construc-tive criticism. When you have down-time at the salon, pair up with a colleague and take turns acting out the selling process. It will help you build confidence in your delivery while giving you some great ideas. Plus, saying it out loud is a great way to teach yourself about the products you might not know as well as others.

The most important thing to remember as you set off on your career is that no matter what type of product your salon sells or how high-end your salon, every salon in the in-dustry depends on retail to grow and succeed. You are not just a hairdresser, as part of your salon’s family, you and your retail efforts play an important role in that success.

Steve Sleeper is the Executive Director of the Professional Beauty Association (PBA), which is made up of salons and spas, distributors and manufacturers dedicated to improving their individual businesses and the industry as a whole. For information, visit www.probeauty.org or call 1-800-468-2274.

1� | MARCH �010 | TEXAS STYLIST & SALON

TDLR Issues Fraud Warning to Cosmetology LicenseesPCS Notice to Renew Certification is Deceptive

The Texas Department of Licensing and Regulation (TDLR) is alerting its more than 158,000 cosmetology licensees about a mailing from an organization calling itself “Professional Certification Service” (PCS) that targets professional cosmetologists with a request for pay-ment for a supposed certification.

“We want to make sure our cosmetology license population does not fall prey to fraudulent activity. This notice is meant to confuse and deceive as to exactly what a person sending $53 of their hard-earned money will receive,” says William Kuntz, Executive Director of TDLR. “Cosmetologists work hard and to have peo-ple scheme to steal their money is despicable. The letters, which have been reported across the state of Texas, are under investigation by the Department.”

TDLR is not connected to nor is it a party to the PCS notice. Cosmetology licensees who receive the notice should:

• Disregard the PCS notice;• Renew their TDLR cosmetology license

online at www.license.state.tx.us/cosmet/ cosmetforms.htm#online;

• Warn co-workers there are thieves trying to take money from honest, law-abiding cosmetologists!

Working together the Department and you, our licensee, can send this cheat-er a clear message: DON’T MESS WITH TEXANS!

Renewing your license online is fast, easy and safe athttp://www license state tx us/cosmet/cosmetforms htm#online

Examples of TDLR license renewal notices

Top Ten Violations in Barbering and Cosmetology

Stylist reader, Tim Edwards, wrote asking about the top ten violations for Texas Cosmetology and Barbering. Thank you for asking, Mr. Edwards; it never hurts to have a quick reminder of Texas Laws and Rules.

The results for 2009 tell us barbers are paying attention to sanitation rules, therefore shops are cleaner and safer for customers. This is good news. Unlicensed activity is still a problem for barbers and cosmetologists. To help avoid license renewal violations TDLR offers online renewal at ww.license.state.tx.us.Top Ten Violations

This tables reflect the most common violations our inspectors find in shops and salons. TDLR is publishing this list to enable you to review how you can prepare for inspections and keep your shop or salon safe, clean, and operating within the rules.

If you have a question concerning the Laws and Rules please contact us at 1-800-803-9202 or email CS.Barbers@license.state.tx.us or CS.Cosmetologists@license.state.tx.us.

COSMETOLOGY — NOVEMBER 2009 BARBERING — NOVEMBER 2009

1. NO LAWS AND RULES BOOK – 16 Texas Admin. Code Ch. 83.71(a) Each establishment must have a copy of the current laws and rules book. Order online at: http://www.license.state.tx.us/cosmet/cosmet-forms.htm

1. FAILURE TO DISPLAY LICENSE/NO PHOTO ON LICENSE – Texas Occupations Code Ch. 1601.451. Display license with photograph attached in a conspicuous place adjacent to or near the work chair.

2. ESTABLISHMENT NOT CLEAN OR IN GOOD REPAIR – 16 Texas Admn Code Ch. 83.114(a) Salons must be kept clean and in good repair.

2. POSTINGS – Texas Occupations Code Ch. 1601.451, 1601.452 & 16 Texas Admin. Code Ch. 82.71 (k) — No complaint sign. Photograph not at-tached to license. No Barber Health & Safety Rules. Inspection reports not posted in public view.

3. NO BOOTH RENTAL LICENSE – Texas Occupations Code Ch 1602.306 (a) Apply for a Booth Rental License. Applications and requirements online at http://www.license.state.tx.us/cosmet/cosmetforms.htm

3. NO OR CONTAMINATED WET SANITIZER – 16 Texas Admin. Code Ch. 82.102(a)(3). Disinfection solution prepared fresh daily or more often if solution becomes diluted or soiled.

4. SALON EMPLOYING AN UNLICENSED INDIVIDUAL – Texas Occupations Code Ch. 1602.403(c) A person holding a beauty shop license may not employ a person as an operator unless the person holds a license

4. UNLICENSED INDIVIDUAL – Texas Occupations Code Ch. 1601. 251 (a) If eligible, apply for a license. Contact customer service at: CSBarbers@license.state.tx.us. Licensing forms and requirements can also be found at: http://li-cense.state.tx.us/barbers/barberforms.htm

5. FAILURE TO KEEP A RECORD OF THE DATE AND TIME OF EACH DAILY OR BI-WEEKLY WHIRLPOOL FOOTSPA CLEANING-16 Texas Admin. Code 83.108 (e) Forms available online at: http://www.license.state.tx.us/ cosmet/cosmetforms.htm

5. Employing Expired or Unlicensed Individual – 16 Texas Admin. Code Ch. 82.71(a). The owner or manager of a barbershop shall insure that all persons who work in a barber-shop are properly licensed at all times.

6. NO PHOTOGRAPH ON LICENSE- 16 Texas Admin. Code Ch. 83.70(f) A current photograph of the licensee, approximately 1 ½ by 1 ½ inches must be attached to the font of the license, certificate or permit.

6. Expired or Unlicensed Shop – Texas Occupations Code Ch. 1601.301(a) Apply for a Shop Permit. Renew if still eligible. Keep ad-dress current with TDLR; renewals are mailed to the last address on file. Renew online at: www.license.state.tx.us/barbers/barberforms.htm.

7. CLEAN AND DISINFECTED ITEMS STORED IMPROPERLY- 1 Texas Admin Code Ch.83.102(f) All clean and disinfected implements should be stored in a clean, dry, debris-free environment when not in use.

7. NO BOOTH RENTAL LICENSE – 16 Texas Admin. Code Ch. 82.22 (a) & (d) Apply for Booth Rental license. Application online at: www.license.state.tx.us/barbers/barberforms.htm

8. UNSANITARY SHAMPOO BOWLS AND STRAINER – 16 Texas Admin. Code Ch. 83.102 (g) Clean and disinfect shampoo bowls and strainer before use on each client.

8. DIRTY AND CLEAN IMPLEMENTS STORED TOGETHER– 16 Texas Admin. Code Ch. 82.102(f). Dirty implements should be stored separate from the clean implements

9. UNLICENSED INDIVIDUAL LICENSE– Texas Occupations Code Ch. 1602.251 (a) If eligible, apply for a license. Licensing forms and requirements can also be found at: http://www.license.state.tx.us/cosmet/cosmetforms.htm

9. FAILURE TO DISINFECT ELECTRIC CLIPPERS – 16 Texas Admin. Code Ch 82.102(e). Electrical equipment must be wiped clean and disin-fected prior to each use on a client.

10. DIRTY WAX POTS – Texas Admin. Code Ch. 83.105(d) Wax pots must be cleaned and disinfected in accordance with manufacturer’s recommenda-tions. No applicators shall be left standing in the wax at any time.

10. INDIVIDUAL PRACTICING IN AN UNLICENSED FACILITY – Texas Occupations Code Ch. 1601.453. A person licensed by the Department may practice barbering only at a location for which the Department has issued a barbershop, specialty shop, or barber school permit.

TEXAS STYLIST & SALON | MARCH 2010 | 13

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Better Business Neil Ducoff

Collecting Monkeys on Your Back?

One problem, two problems, three problems, four... collect enough problems, you’ll be down on the floor.

You arrive at the salon and enter through the rear door. A mountain of dirty towels that has clearly been ignored lies before you.

As you make your way through the salon, you’re approached by a colorist who informs you that the salon is out of stock on the color she needs for clients that will be arriving shortly.

As you work your way through the hair department, you see a number of dirty stations with used towels on the chairs. Your spa direc-tor tells you the only massage therapist on duty for the day just called in sick, and asks what to do about all the scheduled appointments.

You finally make it to the front desk, only to discover a frantic coordinator and two upset clients that were double-booked with the same stylist. You’re told that your banker is on the phone, and head for your office...where you learn your account is overdrawn because you forgot to make a deposit.

Your pager notifies you that your first client of the day just arrived. That’s when the sinking feeling sets in — as you feel the weight of all those monkeys on your back.

Many entrepreneurs get stuck in the seem-ingly endless rut of collecting problems that pile up like monkeys on their backs. These situations are usually caused by two common mistakes:

One, business owners who find it difficult to delegate effectively because they can’t let go of the controls of the business.

And two, the systems and processes neces-sary to create the desired results are often loosely defined or simply do not exist.

Giving up control is perhaps the most difficult task for owners and managers because

“being in control” is perceived as a means of achieving predictable results. Unfortunately, it is also an open invitation for monkeys to climb onto your back. And it runs contrary to mod-ern business thinking, which says, “You cannot lead until you give up control.”

When tight control is the mandate, the intellectual abilities and expertise of employees is stifled. Remember, it’s okay if things are not done “your way,” because your way is not the only one. If you truly want to lead — and get all those monkeys off your back — you must give up control.

You manage systems…. You lead people. If you don’t like the results you’re getting, the feeling of all those monkeys on your back, you need to change or develop your systems.

Systems define how work is done in order to achieve specific results. Members of your leadership team and/or employees could have addressed the situations described in the opening paragraph. But without the necessary systems to guide them, and the authority to make on-the-spot decisions, they can’t keep the monkeys off your back.

What this really is describing is leadership, delegation and systems — all built on a foun-dation of trust in your team’s ability to make the right decisions. Leadership and key em-ployees need to know they play a meaningful role in the growth and stability of the business. They will then respect the responsibilities they are charged with (which is nice because shared responsibility aids in employee retention).

Getting the monkeys off your back will take some time. Begin by defining outcomes, and creating systems to produce those outcomes. Then, relax your control. Learn to say, “I trust you will make the right decision,” or, “How would you handle this situation?” Clearly, some monkeys will find their way onto your back, but they will never again weigh you down as you transform into a leader.

Neil Ducoff, founder and CEO of Strategies, a business training and coaching company specializing in the salon and spa industry is the author of Fast Forward, the business resource book for salons and spas. For information go to www.strategies.com. You can email Neil at neil@strategies.com.

MARCH 20107: 2nd Annual Reign of Style Hair Competition and Show,

Seattle, WA www.reignofstyle.com7-9: IBS NewYork, New York www.ibsnewyork.com7-9: International Esthetics, Cosmetics and Spa Conference IESCS

New York, www.iecsc.com7-9: Professional Beauty London, www.professionalbeauty.

co.uk/london13-15: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com14: Beauty School Forum, Barristar Productions, Orlando, FL

www.barristar.com 800 SHOW-43214-15: ABA Canada - Montreal, Canada www.abacanada.com14-16: Professional Barber & Beauty Show 2010, Ponce, Puerto

Rico www.sanjuanbeautyshow.net21-22: Spectrum International Beauty Expo, Los Angeles, CA

www.spectrumintlbeautyexpo.com 310-680-736721-22: BSG Cosmoprof Beauty presents Nashville Fashion

Focus, Nashville, TN www.fashion-focus.net 21-22: The High Road to Education presented by Akzentz Educa-

tor / Distributor Tammy Warner, Warwick, RI www.theHRTE.com27-29: America’s Beauty Show, Chicago, IL call 1-800-648-

2505 www.AmericasBeautyShow.com27-29: Face & Body Midwest (formerly America’s Expo for Skin

Care and Spa), Chicago, IL www.faceandbody.com27-29: America’s Latino Beauty Congress, Chicago, IL call 1-

800-648-2505 or visit www.AmericasBeautyShow.com/Congreso.28-29: Beauty School Forum, Barristar Productions, Anaheim, CA

www.barristar.com 800 SHOW-432

APRIL 201010-12: International Congress of Esthetics and Spa, Miami

Beach, FL 1-800-471-0229 tradeshow@LNEONLINE.com11-12: BSG Cosmoprof Beauty presents Biloxi Fashion Focus,

Biloxi, MS www.fashion-focus.net18-19: Beauty School Forum, Barristar Productions, Phoenix, AZ

www.barristar.com 800 SHOW-43219-20: The High Road to Education presented by Akzentz Educa-

tor / Distributor Tammy Warner, Carlton, Victoria, Australia www.theHRTE.com

21-22: BSG Cosmoprof Beauty presents Spring Style Show, San Jose, CA www.springstyleshow.net

24-26: IBS Las Vegas, www.ibslasvegas.com24-26: International Esthetics, Cosmetics and Spa Conference

IESCS Las Vegas, www.iecsc.com25-26: BSG Cosmoprof Beauty presents Seattle Fashion Focus,

Seattle, WA www.fashion-focus.net25-26: ABA Canada - Winnipeg, Canada www.abacanada.com

MAY 20102: Beauty School Forum, Barristar Productions, Minneapolis, MN

www.barristar.com 800 SHOW-4322-3: ABA Canada - Edmonton, Canada www.abacanada.com2-3: BSG Cosmoprof Beauty presents Baltimore Fashion Focus,

Baltimore,MD www.fashion-focus.net

2-3: CCA Regional Stylz Symposium, Redding, CA 800-482-3288 www.the-cca.com

2-3: Intercoiffure Spring Symposium, Miami Beach, FL intercoiffure.us16-17: International Congress of Esthetics and Spa, Dallas, TX

1-800-471-0229 tradeshow@LNEONLINE.com16-17 Empire’s Future Professionals Expo featuring Nick Arrojo

and his master Stylist team, Hershey, PA MastersOfBeauty@empire.edu

16-17: The Makeup Show NYC www.themakeupshow.com16-17: Salon Spa Vision, Austin, TX www.salonspavision.com16-17: ABA Canada - Vancouver, Canada www.abacanada.com16-17: The High Road to Education presented by Akzentz Educa-

tor / Distributor Tammy Warner, Portland, OR www.theHRTE.com20-23: The Aesthetic Show, Las Vegas www.aestheticshow.com23-24: Armstrong McCall Houston Fashion Focus, Houston, TX

www.armstrongmccall.com

JUNE 20106: NailTech Network Orlando, Orlando, FL www.beautytech.com6-7: Premiere Orlando, FL 800-335-7469 www.premiereshows.com6-7: Premiere DaySpa Conference, Orlando, FL 800-335-7469

www.premiereshows.com13-14: ABCH 2010 Energizing Summit, Los Angeles, CA (310)

547-0814 www.haircolorist.com26: Nail Networking Event of the Smokies, Gatlinburg, TN

(270)799-3637

JULY 201017-19: Face & Body Spa and Healthy Aging Conference, San

Jose, CA www.faceandbody.com18: 20th Annual North American Hairstyling Awards (NAHA 20),

Las Vegas, NV www.probeauty.org/naha 1-800-468-227418-19: Empire and ARROJO education present Masters of

Beauty Skills Certification Program, Manhattan, NY MastersOf-Beauty@empire.edu

18-20: PBA Symposium “Consumer Culture”, Las Vegas, NV. 1-800-394-5436 www.probeauty.org/symposium

18-20: Cosmoprof North America, Las Vegas, NV 1-800-557-3356 www.cosmoprofamerica.com

18-20: PBA Beacon, Las Vegas, NV 800-468-2274x117 www.probeauty.org/symposium/beacon

25: California Cosmetology Association 81st Annual Convention, Manhattan Beach, CA www.the-cca-com 800-482-3288

26: California Cosmetology Association’s Student Day of Educa-tion, Manhattan Beach, CA www.the-cca-com 800-482-3288

AUGUST 20107-10: Bronner Bros. Mid Summer International Hair and Beauty

Show, Atlanta, GA, www.bronnerbros.com9: BeautyTech’s 8th Annual Long Island Network Day, Long Island,

NY www.beautytech.com22-23: Empire and ARROJO education present Masters of

Beauty Skills Certification Program, Philadelphia, PA MastersOf-Beauty@empire.edu

MARCH 20101: Adrian The Dream Weaver presents Hair Extension Certification

Private Hands-On Training Class, Dallas, TX (972)387-5677 www.HairExtension.com

1: SoCap USA presents Free Extensive Training Workshop w/ Man-ny Villarreal, Arlington, TX 1-888-460-3031 www.MyLanBeauty.com

1: Custom Wig making Class, Arlington, TX (817)277-5000 or www.euniceshairsalon.com

1: Basic makeup 101 presented by KM Impressions Colorlab, San Antonio Training Center www.kmimpressions.com 210-655-4624

8: G.G.O. Beauty School presents Sanitation, State Law, HIV, Mesquite, TX (972)285-5043 www.ggobeautyschool.com

15: G.G.O. Beauty School presents Sanitation, State Law, HIV, Mesquite, TX (972)285-5043 www.ggobeautyschool.com

15: Malaysian Weave Technique Class, Arlington, TX (817)277-5000 or www.euniceshairsalon.com

15: Basic Color Training presented by KM Impressions, San Antonio Training Center www.kmimpressions.com 210-655-4624

22: G.G.O. Beauty School presents Sanitation, State Law, HIV, Mesquite, TX (972)285-5043 www.ggobeautyschool.com

22: Adrian The Dream Weaver presents Hair Extension Certi-fication Class at Tint School, Irving, TX (972)387-5677 www.HairExtension.com

22: Airbrush Makeup Artistry presented by KM Impressions Colorlab, San Antonio Training Center www.kmimpressions.com 210-655-4624

29: Novalash Eyelash Extension Training Workshop, Houston, TX (281)323-0524

29 - Bridal Makeup Artistry presented by KM Impressions Colorlab, San Antonio Training Center www.kmimpressions.com 210-655-4624

29: G.G.O. Beauty School presents Sanitation, State Law, HIV, Mesquite, TX (972)285-5043 www.ggobeautyschool.com

29: Adrian The Dream Weaver presents Private Hair Extension Certi-fication Course, Dallas, TX (972)387-5677 www.HairExtension.com

29-Apr.16: Westmore Academy of Cosmetic Arts presents Make-up for Beauty, Fashion & Glamour, Burbank, CA 1-877-978-6673

29-May 7: Westmore Academy of Cosmetic Arts presents Makeup for High Fashion, Print & Photography, Burbank, CA 1-877-978-6673

29-Jun.18: Westmore Academy of Cosmetic Arts presents Makeup for Motion Pictures & Television, Burbank, CA 1-877-978-6673

APRIL 201011: Eyebrow Sculpting and Brazilian Speed Waxing with Crickett

and Stephanie, Dallas TX www.thewaxchick.com12: G.G.O. Beauty School presents Sanitation, State Law, HIV,

Mesquite, TX (972)285-5043 www.ggobeautyschool.com18: Brows, the good, the bad and the ugly with Crickett - Online

Class www.thewaxchick.com19: G.G.O. Beauty School presents Sanitation, State Law, HIV,

Mesquite, TX (972)285-5043 www.ggobeautyschool.com26: G.G.O. Beauty School presents Sanitation, State Law, HIV,

Mesquite, TX (972)285-5043 www.ggobeautyschool.com

TEXAS STYLIST & SALON | MARCH 2010 | 1�

WHAT’S NEW IN THE MARKET

Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.

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1. Prevent Lower Leg Fatigue and PainDo your legs ache? You aren’t alone. Standing on your feet all day can create a tremendous strain on

legs and feet. That’s why physicians recommend wearing graduated compression hosiery which effectively prevents back-flow and stagnation of blood in the lower legs that can cause and lead to dangerous clotting.

AmesWalker.com, a leading provider of compression products, offers a variety of products including Energizing Opaque Tights, 8-15mmHG. This low level compression tight is designed to help support and soothe your hardworking legs while preventing pain, heaviness and general fatigue in the lower legs. They are made with a comfortable jersey knit construction and reinforced toe, and are available in multiple colors and sheer styles. At only $12.95 or 3/$36.00 a pair, they are a great value over retail.

For more information visit www.ameswalker.com .

2. Brighten Up Color Services with Coloring FoilsHairArt Products, the leader in technologically advanced hair tools, has a new strategy to brighten up

coloring services with their New Aluminum Coloring Foils.As more clients are asking for multiple shades of highlights and lowlights, color foils can keep color ap-

plication more organized. They can improve a stylists’ technique, and allows control of the processing time of each section. Save time - especially if you have to stop and re-mix shades. Knowing the exact placement of each shade helps the stylist deliver top-notch outcomes, resulting in happy clients.

HairArt’s New Aluminum Coloring Foils are safe, easy to use and work with all hair coloring products. Available in gold, silver, green, fuchsia, and blue, the foils come in a smooth roll with a self dispensing box with easy cutting metal edge. The product is also available in silver single sheets dispenser.

For more information visit www.hairartproducts.com or call 888.HAIRART.

3. The Latest Revolution in Salon HighlightingFrom intense reds and coppers to soft blondes, Illusionist Brilliant Creme Highlights by Scruples offer a

full spectrum of highlighting perfection. Featuring Crimson, Scarlet, Firestorm, Burning Ambition, Spiced Rum, Gold Coast, Candlelight, Sandstorm, Spotlight and Bombshell, these true to shade highlights lift beyond seven levels and deposit permanent hair color in one step.

This highlighting system has the versatility to be used for traditional off-the-scalp highlighting methods and for unique base breaking techniques. Breaking the base provides the colorist with a creative approach to softening the contrast between natural hair color and highlights, expanding creative freedom and salon service options with beautiful results.

The days of two-process base color and highlights are over. Illusionist Brilliant Creme Highlights can be applied and processed simultaneously with any Scruples haircolor, saving time for both the colorist and their clients. For information visit www.scrupleshaircare.com or call 1-888-SCRUPLES.

4. Create Gorgeous Long Hair with 3 Easy ApplicationsBalmain’s DoubleHair treatment is one of the most affordable techniques of applying extensions. The

renewed DoubleHair now includes multi-application systems. This enables the hairstylist to have a tailor made solution for each customer. The new DoubleHair Length and Volume treatment with multi-applica-tion for affordable long hair is now available to all hairdressers.

The DoubleHair can be attached with positioning clips, rings or bonds. The positioning clips are for daily application. It will only take you five minutes to apply the complete treatment. The ring application has an application time of 35 minutes, which is time saving for both client and stylist. This semi permanent system lasts between two to four weeks. The traditional bond application has an application time of 35 minutes. This permanent system lasts between six to eight weeks.

The DoubleHair is made of the highest quality 100% human hair. Balmain offers a six month qual-ity guarantee on the hair when using the Balmain after care. The renewed DoubleHair treatment can be purchased in four blended colors, three level colors (which can be colored in any desired tone) and two solid colors. For information contact Beauty West Services at 1-866-726-3241 or www.beautywestservices.com.

5. Beautifying Serum Rejuvenates Hair, Skin and ScalpThe new antioxidant-rich Eufora Beautifying Serum harnesses the benefits of naturals used for centuries

by traditional healers to promote the health and appearance of hair, skin and scalp. This fast absorbing, light-weight treatment serum utilizes ingredients such as Kukui nut,Cranberry and Neem, known in India as the “Village Pharmacy,” to moisturize, condition and heal while offering protection from further damage.

Eufora’s blend of pure essential oils of Tonka Bean, Grapefruit, Lemon, Orange and Geranium provide a variety of health benefits in addition to giving the Beautifying Serum it’s incredible fragrance. The oils offer anti-inflammatory, antiseptic, anti-microbial, antibacterial and astringent properties, as well as moisturize, soothe and relieve common symptoms associated with scalp and skin conditions. It is free of artificial colo-rants or fragrance.

For more information visit www.eufora.net or call 1-800-6-EUFORA.

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