Get it at BlackBerry World Logo Guidelines

Get it at BlackBerry World Logo Guidelines

Get it at

2 Get it at BlackBerry World Logo Guidelines

The logo should be used on marketing materials to promote the download of an app, game, album, song, movie or TV show from BlackBerry World. It should always appear as seen here, with all elements in the correct position and at the correct proportion. It should never be redrawn or modifi ed. Give it some breathing space and treat it with care; it’s a simple element, but a powerful one. The logo should appear on every piece of creative promoting the store and it’s products.

Get it at BlackBerry World logo Black/Dark Background

BlackBerry World Icon Box Call to action & BlackBerry World Logotype

Get it at

3 Get it at BlackBerry World Logo Guidelines

When the logo is needed to be placed on a white or light coloured background, this version of the logo should be used. The black box will ensure maximum clarity and standout.

BlackBerry World ‘Get it at’ logo White/Light Background

BlackBerry World Icon Box Call to action & BlackBerry World Logotype

Get it at

4 Get it at BlackBerry World Logo Guidelines

To ensure the integrity of the logo whenever it is used an exclusion zone has been defined that no other item such as text, other logos, photography or graphic elements should enter. This minimum space should be maintained as the logo is proportionally enlarged or reduced in size. There is also a minimum size so that the logo is always viewed clearly.

Minimum size Do not use the logo smaller than 25mm wide in print communications or smaller than 175 pixels wide in digital communications.

Clear space The minimum clear space around the Get it at BlackBerry World logo is determined by 2 data packs from the BlackBerry logo.

Exclusion Zone & Minimum Size

Get it at

Get it at

5 Get it at BlackBerry World Logo Guidelines

The Get it at BlackBerry World logo with the black box should be used primarily. Where this is not possible, on white or very light backgrounds please use the white box version.

Usage GuidancePlacement on Different Backgrounds

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Primary choice of logo

Alternative choice of logo

6 Get it at BlackBerry World Logo Guidelines

When placing the logo over an image, great care should be taken to ensure that the the contrast of the image doesn’t reduce the legibility of the logo. Ideally the logo should be placed on a part of the image that has even colour and little detail. In all situations, ensure that there is a significant contrast between the logo and the background. Legibility iscrucial at all times.

Usage GuidancePlacement on Different Backgrounds

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Get it at

7 Get it at BlackBerry World Logo Guidelines

Usage GuidanceIncorrect Examples

Never Change the colour of the box or any

element of the logo.

Never Change the size or proportions

of the box.

Never Move any of the elements within

the box.

Never Outline the box.

Never Alter the corner radius of the box.

8 Get it at BlackBerry World Logo Guidelines

RIM marks that appear on the following list are registered or pending with the U.S. Patent and Trademark Office and other countries. A list of RIM marks can be found at: www.blackberry.com/names The absence of a RIM mark from this list does not mean that RIM does not use the mark, that the mark is not a registered trademark of RIM or that the BlackBerry product or service is not actively marketed or is not significant within its relevant market.

BlackBerry®BlackBerry® 10BlackBerry® World™BlackBerry® MessengerBlackBerry® PlayBook™BBM™BBM™ MusicBlackBerry® Mobile FusionBlackBerry® Enterprise Service 10BlackBerry® IDBlackBerry® Bold™BlackBerry® Curve™BlackBerry® Torch™BlackBerry® Desktop SoftwareBlackBerry® Built-In™BlackBerry® Connect™BlackBerry Connection®BlackBerry® Protect™BlackBerry® Unite!™BlackBerry® WebWorks™Research In Motion®RIM®

RIM Word Mark

© 2013 Research In Motion Limited. All rights reserved. BlackBerry®, RIM®, Research In Motion® and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world.