GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020 PUBLICATION DATE: DECEMBER 2016

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I PAGE 6 METHODOLOGY I PAGE 7 RELATED REPORTS I PAGE 8 CLIENTS I PAGE 9-10 FREQUENTLY ASKED QUESTIONS

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Germany B2C E-Commerce Sales Forecasts: 2016 to 2020

Market Report

B2C E-Commerce

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Germany

English

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QUESTIONS

ANSWERED

IN THIS REPORT

What are the predictions for B2C E-Commerce sales in Germany in 2016 and until 2020?

How fast is the German online retail market predicted to grow compared to other top markets

worldwide?

Which important market trends are expected to shape the future of B2C E-Commerce in this

country?

How is the online share of total retail sales in Germany predicted to evolve in the coming years?

Which are the 10 largest online shops in Germany by 2015 sales?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

B2C E-COMMERCE IS PROJECTED TO CLAIM A LARGER

SHARE OF RETAIL MARKET IN GERMANY THROUGH 2020

With nearly 50 million people making purchases over the Internet, Germany is the

second largest B2C E-Commerce market in Europe and the fifth largest in the world, the

new research from yStats.com reveals. Online retail sales in this country continue to grow

faster than overall retail sales, resulting in an increase in the E-Commerce share of the retail

market. Various sources cited in the yStats.com publication project that the online share

could gain an additional 1 percentage point of total retail sales each year through 2020.

Overall, German B2C E-Commerce is expected to show moderate one- to two-digit

growth rates over the forecast period, outpacing the largest and most advanced online

market in Europe, the UK. Some important trends revealed in the yStats.com report include

the persistent expansion of M-Commerce sales and the growing popularity of online

shopping clubs. The latter have especially benefited from a high online demand for clothing

and accessories, the bestselling B2C E-Commerce product category in the country. The top

three online shops in Germany are Amazon, Otto.de and Zalando, each with sales of over

EUR 1 billion in 2015.

GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

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MANAGEMENT SUMMARY

MARKET OVERVIEW AND INTERNATIONAL COMPARISONS

B2C E-Commerce Market Overview and International Comparisons, November 2016

Global Retail E-Commerce Shares of Top 5 B2C E-Commerce Markets, incl. Germany, in %, 2016f & 2020f

CAGR of B2C E-Commerce Sales of Top 5 B2C E-Commerce Markets, incl. Germany, in %, by Minimum and

Maximum CAGR Forecast, 2015 - 2020f

Number of Online Shoppers, by Gender, Age Group and Total, in millions, and Penetration, in % of Internet Users

in the Respective Group, Q1 2015

B2C E-Commerce Sales, by Product Categories, in EUR million, 2015

Online Shopping Clubs Sales, in EUR billion, 2015, 2016f & 2020f

Top 10 Online Shops, by Sales, in EUR million, 2015

OVERVIEW OF SALES AND SHARES FORECASTS

B2C E-Commerce Sales, in EUR billion, by Five Comparative Estimates, 2014 – 2020f, and CAGR, in %, 2015 – 2020f

B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2014 - 2020f

SALES FORECASTS

B2C E-Commerce Sales, in EUR billion, 2014, 2015 & 2020f

Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, and Year-on-Year Change, in %, 2015 – 2020f

B2C E-Commerce Sales, in EUR billion, 2014 - 2016f

B2C E-Commerce Sales, in EUR billion, 2014 - 2016f

B2C E-Commerce Sales, in EUR billion, 2014 - 2016f

GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

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TABLE OF CONTENTS

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GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020 REPORT

Report Coverage

This report covers the forecasts for B2C E-Commerce sales in

Germany. The report is based purely on secondary market research and

does not contain any sales forecasts produced by the report publisher.

The forecasts cited in this report were produced by various

reputable sources and differ in definition, methodology and the time

period referenced. The sources may refer to B2C E-Commerce sales as

online retail sales, Internet retailing sales, or E-Commerce sales. Some of

the sources include both B2C and C2C sales in their sales definitions, while

others excluded or did not mention C2C in their methodology. The

majority of original sources excluded travel and/or other services from

their definition and included M-Commerce sales.

Most of the forecasts cited in this report were published within

the previous 12 months.

Report Structure

The report starts with an Overview and International

Comparisons chapter. It opens with a qualitative overview of the B2C E-

Commerce market in Germany (a text chart). The country’s share of global

E-Commerce sales in 2016 and 2020 is revealed, and the country’s

minimum and maximum E-Commerce CAGR forecasts are compared to

other top markets worldwide. Next, some key market characteristics,

including online shopper penetration and number, product categories

purchased online, and top B2C E-Commerce market players are revealed.

Furthermore, a forecast for one of the key online retail trends in Germany,

purchases from online shopping clubs, is included.

The next chapter contains an overview of all sales forecasts

included for this country summarized in one table, with a year span 2014

through 2020. Not all the years were covered by each of the sources. Within

this table, the forecasts that contain the years 2015 and 2020 are presented

first and ranked by CAGR in 2015 through 2020. All other forecasts are

ranked so that the most far reaching forecasts in terms of years covered

are presented first. If forecasts from several sources end with the same

year, they are ranked by sales volume predicted for this year. Besides the

sales volumes, the table also includes the names of the respective sources,

definitions where available and CAGR if available for the years 2015

through 2020.

A summary of forecasts regarding the B2C E-Commerce share of

retail sales is presented next, with a year span 2014 to 2020. Not all the

years were covered by each of the sources.

The last chapter contains charts with individual sales forecasts

from the summary table. The conversion rate used in the action titles and

Management Summary refers to the average rate for 12 months to the 1st

of November, 2016. If the source reported year-on-year growth rates or

CAGR, these numbers were included as in the source; where no growth

numbers were available in the source, they were calculated from the

provided sales values.

GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

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Japan B2C E-Commerce Sales Forecasts: 2016 to 2020

UK B2C E-Commerce Sales Forecasts: 2016 to 2020

USA B2C E-Commerce Sales Forecasts: 2016 to 2020

China B2C E-Commerce Sales Forecasts: 2016 to 2020

Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020

December 2016

December 2016

November 2016

November 2016

November 2016

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Europe Online Payment Methods: First Half 2016

Europe Clothing B2C E-Commerce Market 2016

Western Europe B2C E-Commerce Market 2016

August 2016

August 2016

February 2016

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Europe B2C E-Commerce Market 2016 February 2016 € 2,950

Eastern Europe B2C E-Commerce Market 2016 January 2016 € 1,950

Europe B2C E-Commerce Delivery 2015 October 2015 € 1,950

Global E-Commerce Marketplaces 2016 October 2016 € 450

Trends in Worldwide Internet Retail 2016

Top Players in Global B2C E-Commerce Market 2016

Global B2C E-Commerce Market 2016

July 2016

July 2016

June 2016

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Africa B2C E-Commerce Market 2016

Middle East B2C E-Commerce Market 2016

Latin America B2C E-Commerce Market 2016

Central Asia and Caucasus B2C E-Commerce 2015

North America B2C E-Commerce Market 2015

Asia-Pacific B2C E-Commerce Market 2015

May 2016

May 2016

March 2016

November 2015

November 2015

October 2015

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Fraud and Security in Global Online Payments 2016 October 2016 € 950

Global Mobile Online Payment Methods: First Half 2016 October 2016 € 950

Global Alternative Online Payment Methods: First Half 2016 September 2016 € 950

Global Online Payment Methods: First Half 2016 September 2016 € 1,950

UPCOMING RELATED REPORTS

REPORT PUBLICATION

DATE

PRICE*

Global Cross-Border B2C E-Commerce Market 2016 January 2017 € 2,950

GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

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