German Wegbrait Portfolio

LOST & FOUNDSelected Works by German Wegbrait

LOST & FOUND

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Selected Works by German WegbraitLOST & FOUND

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I am not creative, i am a channel for creation. Solutions exist. Sometimes they do in a material way, and sometimes, they exists as a solution not yet found. The concept of this book is the belief that the solution is out there and how we approach the process of creation, in conjunction with who we are, makes us tap and have access to certain kind of solutions. This book is a selection of pieces of work done between 2007 and 2012 at the Academy of Art University in San Francisco, California, and at Impress Labs.

FONTS

COLORS

PROJECT OBJECTIVE

PRINTED AT

TRADE GOTHIC FAMILY

MINION PRO

41% CYAN

BLACK

To show my qualities as a graphic designer

while expressing my values and my way to inter-

act with the world around me.

GERMAN WEGBRAIT

Senior Portfolio

The elements of Paul Smith’s design and brand

are both powerful and fun. They Bring an ele-

ment of surprise and yet their simple and make

sense. I wanted to bring all that into play and

into a home.

CLASS / Por t folioINSTRUCTOR / Mary Scot t SECTION / 01 02 03 04 05 06 07 08 09 10

Selected Works by German WegbraitLOST & FOUND / the solution is out there

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41A SPACE TO CALL YOUR OWN

DISTANT BROTHERS

SQUARE MOMENTS IN A ROUND WORLD

THIS IS PIG BUSINESS

WEBSITES LOGOS

INSTRUCTORThomas McNult y

CLASSPackaging 2

TERMSpring 2011

INSTRUCTORTodd Hedgpeth

CLASSIdenti t y 2

TERMspring 2010

INSTRUCTORGordon Mor tensen

CLASSIdenti t y 3

TERMFall 2011


CLASSPackaging 2

TERMThomas McNult y


CLASSIdenti t y 3

TERMFall 2011

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LET THE LIGHT TAKE YOU IN

THE POWER OF SYNERGY

STOMPING FEET


CLASSIdenti t y 3

TERMFall 2011

SOUNDS OF A TRUE NATURE

INSTRUCTORTroy Alders

CLASSPrint 1

TERMFall 2008

INSTRUCTORN/A

CLASSN/A

TERMN/A

INSTRUCTORLaura Mil ton

CLASSIdenti t y 1

TERMFall 2007

INSTRUCTORN/A

CLASSN/A

TERM2007/2012

INSTRUCTORMult iple

CLASSMult iple

TERM2007/2012

CLASS / Por t folioINSTRUCTOR / Mary Scot t SECTION / 01 02 03 04 05 06 07 08 09 10 11 12

A GROWING TEA FAMILY


CLASSPackaging 2

TERMSpring 2011

A PLACE TO GO BACK TO

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A SPACE TO CALLYOUR OWN 1

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Habitat speaks about the place where we spend our days. It speaks about Home. Protecting it is one of the most visceral of animal behaviors. We protect it by making the best out of ours, by bringing peace, love and happiness into it, and by transforming the space to make it our own, to give it our flavor, to tell others —“This is what I call home, it is where I live, and this is how I chose to do it”. In return, what we do to the environment around us comes back to us and it is reflected in our moods and actions.

PROBLEM

PROJECT OBJECTIVE

SOLUTION

To create a line of paint that embodies the style of a famous designer.

This project required to design a line of interior and exterior paint in the style of a famous designer. It is supposed to fit in and yet expand the brand of such designer.

Packaging / Identity

The elements of Paul Smith’s design and brand are both powerful and fun. They Bring an element of surprise and yet their simple and make sense. I wanted to bring all that into play and into a home.

FONTSOWN DESIGNFRUTIGER

N/A

HABITAT

COLOR

CLASS / Packaging 2INSTRUCTOR / Thomas McNulty SECTION / 01 02 03 04 05 06 07 08 09 10 11 12

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IDENTITYPACKAGING


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Selected Works by German WegbraitSelected Works by German WegbraitLOST & FOUND

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SQUAREMOMENTS IN A ROUNDWORLD

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Hasselblad is one of the leading brands in professional photography and the first producer of a real portable camera. Between other achievements, it was the choice of cameras onboard Apollo 11. One of its most distinctive characteristics was the production of photographs in a square format. Hasselblad has maintained it’s difference with other cameras by creating equipment that can be combined using one body and different backs and lenses. I wanted to maintain this differentiators alive. “ Square Moments in a Round World” describes the moments that are worth capturing.

PROBLEM

PROJECT OBJECTIVE

SOLUTION

To revitalize a brand while maintaining its true voice.

To revitalize a brand by creating a new logo, business system, style guide and applications.

Identity

I created a brand that is modern and original. It is a brand that lends itself to be appealing both in photographic equipment and other applications. I used as inspiration the existing Hasselblad brand and naviga-tion flags. The result is a globally appealing brand that exudes quality and class.

FONTSOwn designFrutiger

HASSELBLAD

COLOR

CLASS / identity 3INSTRUCTOR / Gordon Mor tensen SECTION / 01 02 03 04 05 06 07 08 09 10 11 12

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category / deliverable/s

IDENTITYSTYLE GUIDEBUSINESS SYSTEMAPPLICATIONS


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LET THELIGHT TAKE YOU IN

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The Beijing Lantern Festival is one of the biggest of its kind. It happens every year around the 15th of February and marks the end of the Chinese New Year celebrations. It has been a tradition in China for over 2000 years, and yet it still fails to draw a significant amount of tourists from the western world. The streets of Beijing turn many shades of red. The lights cover the city in a magical way. One can not help but be taken by this site.

PROBLEM

PROJECT OBJECTIVE

SOLUTION

Attracting more Westerners to the celebration

To create the logo of the Beijing Lantern Festival 2012, as well as design elements and website.

Identity of an event

The creation of a brand that transports the viewer to the celebration. A brand that appeals to the senses and more than it feeling like a logo, it should feel like a lantern itself

FONTS

Futura Condensed Futura Standard

HABITAT

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IDENTITYSTYLE GUIDEWEBSITEDESIGN ELEMENTS


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THIS ISPIGBUSINESS

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Hook & Cleaver is an unpretentious Bistro & Butchery. The concept is based on the dichotomy between the love for the pig and the necessity to kill it to eat it. I consider myself an individual who cares about the environment and that considers other species as relevant as human beings. I come from the country with most consumption of meat per capita. I am leaving in California where in the past decade the eco-consciousnes has become very hip and at the same time, for those who do it for the wrong reasons, I find it quite hipocretic. This project plays with that.

PROBLEM

PROJECT OBJECTIVE

SOLUTION

To have a fun look and feel that plays off of the fact that chopping animals is part of the business but at the same time not mak-ing it cruel and tasteless.

To Invent a concept for an establishment and to represent such concept through the elements that come into play in a restaurant.

Identity

I chose A very classy palette with a very proper presence, and an honest approach that is dorky and childish.

FONTSOpen SansJournal HeadlineWide Latin

HOOK & CLEAVER

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AGROWING TEA FAMILY 5

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Bigelow started in the kitchen of Miss Bigelow. She used to make her own tea and share it with friends and the community. Her tea was said to have been the cause of constant comments, and thus, this was the name of their first flavor. Throughout their history several individuals had a big impact on their success. They have remained a family-owned company, and the only in America who owns their own tea fields. I wanted to play with the idea of them being both a tea-growing family and their product making more people drink tea.

PROBLEM

PROJECT OBJECTIVE

SOLUTION

To express the warm feeling that good friends and good tea give.

To revitalize a tea brand and create their product packaging.


I based my concept around the home and around characters. I wanted to have a very inviting, friendly and social approach. So each tea flavor goes with the name of a character; Blueberry Bill, Lemon Lloyd, Mindy Mint, Raspberry Blair...

FONTSOWNFRUTIGER

BIGELOW

COLOR


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IDENTITY & PACKAGINGPACKAGING FOR LOOSEPACKAGING FOR SINGLESINDIVIDUAL SACHETS


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BIGELOW

ACCESINBLE

INDUSTRIAL APPEALING

HUMOR

BRIGHT

VINTAGY

NOSTALGIA


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THEPOWEROF SYNERGY

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Information graphics is one of my favorite types of graphic design. I like the challenge of distilling what’s important, and finding ways to make the data be clearly shown so it can be understood and an enjoyment to navigate. I am really inspired by Felton in aesthetic, but there are many others that produce great work as well.For TFS we needed to explain the synergetic aspect of their offering. They are involved in the construction of hitech facilities from choosing the site to maintenance .

PROBLEM

PROJECT OBJECTIVE

SOLUTION

To make this a sleek exciting diagram

To show the interaction between the differ-ent companies who take care of a project. This diagrams are a project base timeline that expresses the order as well as the stages happening in parallel

Diagram creation

I chose this circle approach to give the idea of starting to completion. Adding concentric rings allowed me to gain space and show stages happening simultaneously.

FONTSHelvetica Neue Ltd in different weights

TFS TURNKEY SOLUTIONS AND ORGANIZATIONAL CHARTS

COLOR

CLASS / N/AINSTRUCTOR / N/A SECTION / 01 02 03 04 05 06 07 08 09 10 11 12

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TURNKEY DIAGRAMSORGANIZATIONAL CHARTS


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A PLACETO ALWAYSLOOK FORWARD TO GO BACK TO

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The Lesvos Island in Greece is home of the Kaldi family olive tree plantation. The two brothers who started the Olive Oil company spent their youth summers in the island visiting from America. The idea of transporting themselves as well as the consumer to Greece to achieve the nostalgic feeling and happiness is at the core of what the Kaldi family envisions for their company. This was my main guide for the brand.

PROBLEM

PROJECT OBJECTIVE

SOLUTION

To create a product that brins happiness and nostalgia but it reamins top shelf.



I used geometry to keep things slick and clean while describing the landscapes of the greek islands.

FONTSBlender Pro

KALDI OLIVE OIL

COLOR


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LOGO OLIVE OIL PACKAGING


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A

M Y T H O L O G I C A L

F L A V O R

L E S V O S I S L A N D

G R E E C E

Nutrition FactsServing Size 16.9 fl. oz. (500ml)Serving Per Container Varied

Amount Per Serving

Calories 120

Total Fat 0gSodium 0mgPotassium 25mg Total Carbohydrate 0gProtein 0g

Not a significant source of Sat. Fat,Trans Fat, Cholesterol, Dietary Fiber,Sugars, Vit A., Vit C, Calcium and Iron*Percent Daily Values are

basedon a 2,000 calorie diet

Calories from Fat 120% Daily Value*

0%

0%

1%

0%

0%

PLEASE RECYCLE

16.9 fl. oz (500 ml)


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A

M Y T H O L O G I C A L

F L A V O R

L E S V O S I S L A N D

G R E E C E

Nutrition FactsServing Size 16.9 fl. oz. (500ml)Serving Per Container Varied

Amount Per Serving

Calories 120

Total Fat 0gSodium 0mgPotassium 25mg Total Carbohydrate 0gProtein 0g

Not a significant source of Sat. Fat,Trans Fat, Cholesterol, Dietary Fiber,Sugars, Vit A., Vit C, Calcium and Iron*Percent Daily Values are

basedon a 2,000 calorie diet

Calories from Fat 120% Daily Value*

0%

0%

1%

0%

0%

PLEASE RECYCLE

16.9 fl. oz (500 ml)


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8item

status / item # 9 0 6 85 4 /0 01

Echo Newsletter is a publication about giving the world a voice. As resources die daily, and habitats are stripped away from their inhabitants, there is something clear, the world is aching. I wanted to make sure the voice of this newsletter was straight and without white gloves. To push the concept and to comply with part of the project that required to design a poster, I created a poster that is both that, and the blueprints to create a lunch bag to avoid having to throw the newsletter away. I believe change comes when responsibility is set on people’s shoulders.

PROBLEM

PROJECT OBJECTIVE

SOLUTION

Not to be corny. To be honest and original since everybody is talking about it .Needs to be printed on newsletter with use of 2 colors maximum.

To create a global warming newsletter printed as such in one side and as a poster on the other.

Print / Identity

A newsletter that transforms itself into a lunch-bag, and a name and concept that set the voice of the world at the forefront.

FONTSAvenirLubalin Graph

ECHO NEWSLETTER

COLOR

CLASS / Print 1INSTRUCTOR / Troy Alders

SOUNDSOF ATRUENATURE

SECTION / 01 02 03 04 05 06 07 08 09 10 11 12

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IDENTITYNEWSLETTER (SIDE A)POSTER (SIDE B)



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CLASS / Print 1INSTRUCTOR / Troy Alders SECTION / 01 02 03 04 05 06 07 08 09 10 11 12

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THE MELODYOF BARE FEET

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Soles For Souls is the biggest shoe donating entity in the world. Everybody involved in the donation of shoes crosses their path at one point or another. Their Brand is not strong and outdated, as well as the methods of acquiring shoes for donations.

PROBLEM

PROJECT OBJECTIVE

SOLUTION

Developing a universal brand that turns people on into donating their shoes



Inventing an easy shoe delivery system and creating a brand that is friendly and embraceable

FONTSOWNFRUTIGER

SOLES FOR SOULS

COLOR

CLASS / Identity 1INSTRUCTOR / Laura Milton SECTION / 01 02 03 04 05 06 07 08 09 10 11 12

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Page 10


IDENTITYBROCHURE/BOOKLET

BUSINESS SYSTEMAPPLICATIONS


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STAY HEREGO FAR 10

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Hostels International is an organization that facilitates low income accommodations for travelers around the world. The scene in any of these is very cosmopolitan, interesting and fun. The Tagline: “Stay Here Go Far” is fairly self explanatory in the sense that when a person stays in one of these hostels they are able to rest to keep traveling, but also staying here adds a dimension to the self because of the interaction with all the different cultures.

PROBLEM

PROJECT OBJECTIVE

SOLUTION

Making a universal brand



Using different languages and text direction to show a unifying approach

FONTSOWNFRUTIGER

HABITAT

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CLASS / Identity 2INSTRUCTOR / Todd Hedgpeth SECTION / 01 02 03 04 05 06 07 08 09 10 11 12

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SECTION / 01 02 03 04 05 06 07 08 09 10 11 12CLASS / Identity 2INSTRUCTOR / Todd Hedgpeth

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XXICENTURYAPPROACH 10

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The digital world has triggered a revolution in communication. We are now in constant contact via social media platforms, email, cellphones and many other gadgets. This means that the competition for grabbing someone’s interest and attention is really savage. It also means that whatever message you’ve got needs to be shared simply, clearly and in the appropriate manner given your particular goals. Websites are tools that people get to experience without manuals. These have been designed at Impress Labs in San Francisco.

PROJECT OBJECTIVE

To create a powerful tool for clients and an amazing experience for users.

Websites

HABITAT


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SECTION / 01 02 03 04 05 06 07 08 09 10 11 12CLASS / N/AINSTRUCTOR / N/A

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If a Brand is a body, its logo is the smile in its face. It is the first contact with a promise. It engages, it is honest, it carries a culture within. There are specific adjectives attached to a good logo and yet, at the end of the day, a logo needs to be accepted, believed, embraced. Good logos (backed by good brands) unite.

PROBLEM

PROJECT OBJECTIVE

SOLUTION

Specific to projects

To design meaningful engaging marks.Branding/Logos

Specific to projects

FONTSN?A N?A

HABITAT

COLOR

SECTION / 01 02 03 04 05 06 07 08 09 10 11 12CLASS / MultipleINSTRUCTOR / Multiple

MORETHAN A DOODLE

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CLASS / Multiple SECTION / 01 02 03 04 05 06 07 08 09 10 11 12INSTRUCTOR / Multiple

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be powerful

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This book is the conclusion of many years of passion put into practice. It marks an end but it is a beginning.Outside of the ever inspiring world, I wanted to thank my teachers and those who I shared classes with for the great insight, Mary Scott for being Mary Scott, your wisdom and approach are inspiring and nurturing. I also wanted to thank friends and family; you are who I am. To my beloved wife Kseniya, BIG thank you; nothing would make sense without the light of a beautiful life together in the horizon.

acknowledgment

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© 2012 German Wegbrait. All rights reserved.

Printed at Blurb.comWritten, designed and produced by German Wegbrait at the Academy of Art University, School of Graphic Design, Department Director: Mary Scott.79 New Montgomery Street, San Francisco, CA 94105

AAU CONTACT PERSONAL CONTACT

415 812 3772

[email protected]

www.germanwegbrait.com

(800) 544 2787

www. academyart.edu


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