Location-based marketingfor tourism

Lisa Gerberwww.bigleapcreative.com

@lisagerber

Slide: phone book

Location-based social networks

Location-based social networks

Find businesses nearby

Check into locations and share with friends in their network

Redeem coupons and earning loyalty points

Review the business to the public

Share tips with friends in your network

Let’s go to the party

Claim your business page

– Helps you get found (search engine optimization)– Respond to reviews, negative or positive– Provide updated hours, events, photos, video– Offer deals and loyalty rewards– Track activity and measure effectiveness

www.google.com/places

Slide google places 2

Slide google places 3

Yelp – 38 million users per month

www.yelp.com

Yelp 2

Slide - picture of claiming a business page (claim page copy)

www.tripadvisor.com

Tripadvisor two – pic of hotel listing

Foursquare – foursquare 1

www.foursquare.com

Foursquare 2

Foursquare 3

Foursquare 4

Facebook places – FB places 1

www.facebook.com/places

FB Places 2

www.gowalla.com

Urbanspoon –

www.urbanspoon.com

What to do:

• What is your strategy • Claim your business page• Add badges and widgets to your website• Respond and manage reviews• Offer discounts and promotions• Encourage users to review you, or check in• Be ethical. Always.

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Lisa GerberBig Leap CreativeLisa@bigleapcreative.comTwitter: @lisagerberLinkedIn: www.linkedin.com/in/lisagerber