Music video- Genre conventions

Rock

In Rock music videos, common genre conventions include:Live music performances/touringInstruments relating to the genre (e.g. guitars, drums)Studio performances

These videos commonly represent feelings associated with the sound of the music. For example, for a hard rock music video, the narrative or meaning behind the video will be more aggressive than that of a slow, acoustic rock song.

Rap and Hip-hop

In Rap music videos, common genre conventions include:Urban settings (e.g. Streets, alleyways)The artist rapping to the camera

These videos are either very emotionally neutral or aggressive due to most rap and hip hop songs being based around troubles and issues. In more gangster related songs, there is a common use of dancers and women.

Dance and Pop

In Pop music videos, common genre conventions include:Story or narrative (e.g. break-up, love)Clubs or partiesYounger generations (e.g. teens, young adults)

These videos are usually very lively and enthusiastic, which relates to the up tempo music. The settings are usually at a club and involve the artist at this club.