Gen Y: the inside storyThe definitive why and how.

Impact Conference 2010: The New Talent Mindset

Christopher Lomas

PositioningMaslow ThatcherEvolutionStrangersLife-qualityTechnologyPhilosophy

Agenda

PositioningSuccessionCommunicationInnovationNext Steps

Career framework(Be transparent)

Regular review(Are they growing?)

Measure output(not time)

Use the tools(400 x 1,000 = big new distribution channel)

Start to chat(your brand is what they say it is, not you)

Video and mobile(Text is dead, UGC is HUGE)

http://www.tomfishburne.com/.a/6a00e008c45151883401156f993a0a970c-450wi

Give ownership(Do, or die)

Outside the box(Incentive schemes are not about incentives)

Profile Success(Leverage Identity)

Thanks

Connect:• Linked In: http://uk.linkedin.com/in/christopherlomas• Twitter: @nakedgen_chris / @calomas• Blog: www.nakedgenerations.com/ www.calomas.tumblr.com • Facebook group: Naked Generations