Gen Y and Nonprofits - the Why and the How
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he Fountain of Youth Communicating with the Next Generat The Fountain of Youth Communicating with the Next Generat Sam Davidson CoolPeopleCare.org
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Nonprofits can (and should) reach out to Generation Y if they are to remain viable well into the future. But who is Gen Y? And how can your organization reach them? In this presentation, Sam Davidson will showcase the components of a good Gen Y messaging strategy.
Transcript of Gen Y and Nonprofits - the Why and the How
The Fountain of Youth
Communicating with the Next Generation
The Fountain of YouthCommunicating with the Next Generation
Sam DavidsonCoolPeopleCare.org
How long were you online last week?Do you blog?How do you share files?Define the word “community”
Generation YMillennialsBorn after 198076 millionCollaboratorsAccessWork/Life BalanceEngagement
- Howard Schultz, CEO, Starbucks
“We are the third place in the lives of millions of our customers. We are the coffee that brings people together every day around the world to foster conversation and community.”
LinkedIn and MeetUp are replacing chambers of commerce
Gen Y will experiment with different organizational forms.
Gen Y is motivated to enter the social sector in a different way than Baby Boomers.
Gen Y is more anxious about life/work conflicts.
Source: Nonprofit and Voluntary Sector Quarterlyhttp://nvs.sagepub.com/cgi/content/abstract/32/3/450
From
Gen Y
to
GenWhy?
Gen Why?
It’s about the future of your fundraising.
In its first year, Causes raised $2.5 million on Facebook and MySpace.
Generation Y currently controls
more than $211 billion in spending
power.
Gen Why?
It’s about the future of your clients.
According to the According to the Corporation for National Corporation for National and Community Service, and Community Service,
the growth rate of college the growth rate of college student volunteers student volunteers
(approximately 20%) is (approximately 20%) is more than double the more than double the
growth rate of all adult growth rate of all adult volunteers (9%).volunteers (9%).
In 2005, approximately 30.2 percent of college students volunteered, exceeding the volunteer rate for the general adult population of 28.8 percent.
The future of your organization depends upon it.Gen Why?
It’s about the future of your workplace.
According to Deloitte and Touche, over 1/3 of our work force will need to be replaced in the next 20 years.
According to the Bridgespan Group, nearly 640,000 new senior managers will be needed in the nonprofit sector in the next 10 years.
Get digitalGet relevantGet simple
Get practicalGet original
Who is currently coming to your Web site?
Who would you like to come to your Web site?
Do the lists match?Should they?
StrangersFriendsDonors
Loyal donorsAdvocates
Turn strangers into friends
Turn friends into donors
Turn donors into advocates
What could someone do for you in:What could someone do for you in:
5 minutes?5 minutes?10 minutes?10 minutes?30 minutes?30 minutes?
1 hour?1 hour?2 hours?2 hours?4 hours?4 hours?
A day?A day?A weekend?A weekend?
What could someone do for you with:What could someone do for you with:
$1?$1?$5?$5?
$10?$10?$20?$20?$50?$50?
$100?$100?$1000?$1000?
Technology andthe Internetare a strategy,not a solution
Use processes that are both digital and ‘analog’
Embrace,
don’t fear,
the ever-changing world of
technology
Work with strategicpartners to ease
the learning curve
From
GenWhy
to
Gen
Why
Not?
Companies Started During a Downturn
“…a weak economy is not the time to cut back on communicating with your existing and potential customers.”
– Dr. Jeff Cornwall, Director of the Center for Entrepreneurship, Belmont University
Start the conversationMake the commitmentFind the champion
