GEDA State of the States Presentation - cdn.ymaws.com€¦ · Source: CBRE Millennials: Myths and...
Transcript of GEDA State of the States Presentation - cdn.ymaws.com€¦ · Source: CBRE Millennials: Myths and...
MAY 25, 2017
STATE OF THE STATES:ECONOMIES AND CRE
Presented by:Darin MellottDirector, Research and AnalysisCBRE | Southwest Region
2 STATE OF THE STATES: ECONOMIES AND CRECBRE
WHAT IMPACTS CRE MARKETS?
• How are businesses deciding where to go?
• Structural vs. cyclical
• State of the market
• Economic update and outlook
WHAT ARE THEY THINKING?
4 STATE OF THE STATES: ECONOMIES AND CRECBRE
WHAT ARE THE SIGNIFICANT CHALLENGES FACING YOUR CORPORATION?
AMERICAS OCCUPIER SURVEYKEY FINDINGS
Source: CBRE Americas Occupier Survey, 2017.
5 STATE OF THE STATES: ECONOMIES AND CRECBRE
WHAT ARE CORPORATE REAL ESTATE EXECUTIVES FOCUSED ON?
AMERICAS OCCUPIER SURVEYKEY FINDINGS
Source: CBRE Americas Occupier Survey, 2017.
6 STATE OF THE STATES: ECONOMIES AND CRECBRE
CUTTING COSTSTHE STRATEGIC IMPACT OF LABOR
Source: CBRE Labor Analytics Group, 2017.
SMALL CHANGE = HIGH IMPACT (Based on 500 employees at 125 sq. ft.)
per hour
$1per hour
LABOR COSTS
per sq.ft.
$16.64REAL ESTATE COSTS
TWO WAYS TO SAVE $1 MILLION
7 STATE OF THE STATES: ECONOMIES AND CRECBRE
THE EMPLOYER’S PERSPECTIVEMARKET SELECTION
Source: CBRE Americas Occupier Survey, 2017.
Labor Cost & Availability
Real Estate Cost & Availability
83%
79%
43%Access toNew Market& Customers
WHAT DRIVES YOUR MARKET SELECTION?
8 STATE OF THE STATES: ECONOMIES AND CRECBRE
THE EMPLOYER’S PERSPECTIVEWORKPLACE STRATEGY
Source: CBRE Americas Occupier Survey, 2017.
WHAT ARE THE MAIN DRIVERS OF YOUR ORGANIZATION’S APPROACH TO WORKPLACE STRATEGY?
WO
RK
PLA
CE S
TR
ATEG
Y D
RIV
ER
S
$
employees that differentiates you
from the competition.
The workplace can act as a
catalyst for drawing people back
The workplace can achieve real
estate savings to be reinvested
into enhanced technology &
offerings.
55%
53%
40%
Talent Attraction
& Retention
Promote
Collaboration
Operating
Expense
Savings
9 STATE OF THE STATES: ECONOMIES AND CRECBRE
THE EMPLOYER’S PERSPECTIVELABOR FORCE
Source: CBRE Americas Occupier Survey, 2017.
WHAT IS MOST IMPORTANT TO YOUR LABOR FORCE?
FLEX
WORKING
45% 9%SUSTAINABILITYINDOOR
ENVIRONMENT
QUALITY
37%AMENITIES
64%PUBLIC
TRANSPORTATION
41%CONNECTIVITY
25%FLEX
WORKSPACE
47%
WHAT ARE THOSE PEOPLE THINKING?
11 STATE OF THE STATES: ECONOMIES AND CRECBRE
THE GLOBAL REPORTMILLENNIALS: MYTHS AND REALITIES
Source: CBRE Millennials: Myths and Realities, 2017.
12 STATE OF THE STATES: ECONOMIES AND CRECBRE
MILLENNIALS: MYTHS AND REALITIESTHE SURVEY
• 13,000 responses from millennials aged between 22 and 29
• 1,000 respondents in each of the 12 countries representing the three major global regions
• Additional 6,893 internal responses from a range of ages to the same survey
• Series of internal discussion groups to extract more detailed findings
Source: CBRE Millennials: Myths and Realities, 2017.
13 STATE OF THE STATES: ECONOMIES AND CRECBRE
MILLENNIALS: MYTHS AND REALITIESHOW MILLENNIALS LIVE
Source: CBRE Millennials: Myths and Realities, 2017.
14 STATE OF THE STATES: ECONOMIES AND CRECBRE
MILLENNIALS: MYTHS AND REALITIESHOW MILLENNIALS WORK
Source: CBRE Millennials: Myths and Realities, 2017.
15 STATE OF THE STATES: ECONOMIES AND CRECBRE
MILLENNIALS: MYTHS AND REALITIESHOW MILLENNIALS PLAY
Source: CBRE Millennials: Myths and Realities, 2017.
BEWARE THE PREVAILING NARRATIVE
17 STATE OF THE STATES: ECONOMIES AND CRECBRE
CBRE VIEWPOINTMILLENNIAL MYTH BUSTER
Source: CBRE Research.
18 STATE OF THE STATES: ECONOMIES AND CRECBRE
MILLENNIALS: MYTHS AND REALITIESAPPEAL OF DIFFERENT WORK LOCATIONS
Source: CBRE Millennials: Myths and Realities, 2017.
CITIES AREN’T THE ONLY APPEALING LOCATION FOR MILLENNIALS
0%
10%
20%
30%
40%
50%
60%
70%
City or large town in the center Suburbs / on the outskirts of a city/large town
Medium/small town Out-of-town location Rural location
% ra
ting l
ocati
on ‘fa
irly’ o
r ‘very
’ app
ealin
g
19 STATE OF THE STATES: ECONOMIES AND CRECBRE
MILLENNIALS: MYTHS AND REALITIESCOMMUTE TIME
Source: CBRE Millennials: Myths and Realities, 2017.
IN GENERAL, MILLENNIALS PREFER A RELATIVELY SHORT COMMUTE
0%
5%
10%
15%
20%
25%
30%
35%
Up to 10 mins Up to 20 mins Up to 30 mins Up to 45 mins Up to 60 mins Up to 75 mins Up to 90 mins Over 90 mins
Millennials’ longest tolerable commute
20 STATE OF THE STATES: ECONOMIES AND CRECBRE
THE CURRENT SITUATIONFINDING TALENT
MILLENNIALS ARE WILLING TO RELOCATE FOR THE RIGHT REASONS
Source: CBRE Millennials: Myths and Realities, 2017.
21 STATE OF THE STATES: ECONOMIES AND CRECBRE
MILLENNIALS: MYTHS AND REALITIESTRADE-OFFS FOR A BETTER ENVIRONMENT
Source: CBRE Millennials: Myths and Realities, 2017.
0% 5% 10% 15% 20% 25%
Take a modest pay cut
Give up some progression and promotion prospects
Move to a less attractive location for work
Travel farther to work
Move to a smaller, less well-known company
MOST MILLENNIALS WILL MAKE TRADE-OFFS TO IMPROVE ENVIRONMENT
22 STATE OF THE STATES: ECONOMIES AND CRECBRE
MILLENNIALS: MYTHS AND REALITIESLEISURE TIME
Source: CBRE Millennials: Myths and Realities, 2017.
EXPERIENCE IS VALUED AS PART OF LEISURE
0
1
2
3
4
5
Eat out Visit a shopping center to shop
Visit a high street to shop Visit shopping center for a reason other than shopping
Go to the cinema Go to a live event
Numb
er of
days
a mon
th tha
t mille
nnial
s …
23 STATE OF THE STATES: ECONOMIES AND CRECBRE
MILLENNIALS: MYTHS AND REALITIESCONCLUSION
Source: Wikipedia.
PLACEMAKING DEFINED
Placemaking is a multi-faceted approach to the planning, design and management of public spaces. Placemaking capitalizes on a local community's assets, inspiration, and potential, with the intention of creating public spaces that promote people's health, happiness, and well being.
24 STATE OF THE STATES: ECONOMIES AND CRECBRE
MILLENNIALS: MYTHS AND REALITIESCONCLUSION
Source: CBRE Millennials: Myths and Realities, 2017.
Flexible offices but managed transition
Convenience in location and property management
Long-term renting
Delivery straight to the consumer
Shopping as a leisure activity
Facilities to support leisure and wellness at work Element of privacy in the workplace
Accessible location
25 STATE OF THE STATES: ECONOMIES AND CRECBRE
WHAT ARE THEY THINKING?A SUMMARY
• Businesses are most concerned about talent
• Focus on what talent wants and needs
• Better outcomes
• We see it in real estate submarkets across the country
WHAT DO WE SEE AND ADVISE?
27 STATE OF THE STATES: ECONOMIES AND CRECBRE
THE CURRENT SITUATIONFINDING TALENT
OPPORTUNITY
COMPANY PERSPECTIVEEstablished cities good for
talent, but expensive
WORKER PERSPECTIVEEstablished cities good for
work, not always great for life
28 STATE OF THE STATES: ECONOMIES AND CRECBRE
COMMON CRITERIA FOR EVALUATING SITES:
LOCATION STRATEGYCOMMON CRITERIA
Access to talent & key skill sets
Talent growth & pipeline
Industry depth & growth
Quality & intensity of competition
Quality of life
Transportation & accessibility
Labor & business costs
Facilities costs
Financial incentives
Source: CBRE Labor Analytics Group, 2017.
29 STATE OF THE STATES: ECONOMIES AND CRECBRE
BUSINESS CONSIDERATIONSGETTING LOCATION STRATEGY RIGHT
BALANCE OF FAVORABLE CHARARACTERISTICS
SIZE COST QUALITY OF LIFE
GOOD TALENT
30 STATE OF THE STATES: ECONOMIES AND CRECBRE
BUSINESS CONSIDERATIONSSOME OTHER IMPORTANT POINTS
• Public-Private Partnerships
• Type of presence matters (engaged with the community)
CYCLICAL VS. STRUCTURAL
32 STATE OF THE STATES: ECONOMIES AND CRECBRE
FIRST SOME THOUGHTSMEGATRENDS
• Evolution of retail
• Supply chain evolution
• War for talent
• All driven by changes in tech, demographics and economic realities
33 STATE OF THE STATES: ECONOMIES AND CRECBRE
STRUCTURAL FACTORSE-COMMERCE
• Everyone knows about e-commerce
• Not everyone understands the overall impact
• Reverse logistics
• Last mile
34 STATE OF THE STATES: ECONOMIES AND CRECBRE
STRUCTURAL FACTORSREVERSE LOGISTICS
• Holiday returns = 8% traditionally vs. 15% to 30% e-commerce
• Huge cost to retailers (4.4% of revenue annually)
• Additional warehouses and distribution centers needed to support reverse flow of merchandise
Source: CBRE Research. Holiday Stress: E-commerce and the Rapidly Rising Rate of Return, December 2016.
35 STATE OF THE STATES: ECONOMIES AND CRECBRE
STRUCTURAL FACTORSLAST MILE
• Driven by consumer preference/demand
• Supply chain arms race
• Companies use industrial CRE as a strategic differentiator
Source: CBRE Research. Last Mile/City Logistics, January 2017.
STATE OF THE MARKET
37 STATE OF THE STATES: ECONOMIES AND CRECBRE
STATE OF THE MARKETBEST METROS FOR INVESTMENT
WHICH METRO IN THE AMERICAS DO YOU BELIEVE TO BE THE MOST ATTRACTIVE FOR PROPERTY INVESTMENT PURCHASE?
2017 Rank Metro 2016 Rank1 Los Angeles 12 Dallas/Ft. Worth 33 New York 24 Washington, D.C. 85t Atlanta 65t San Francisco 46 Seattle 77 Houston *8t Toronto 58t Boston 108t Denver 99 Chicago 1110 Miami/South Florida 1411 Austin 1212 São Paulo 1313 Nashville *14 Phoenix 1615 Tampa *
CanadaTop-Ranked Metros:1. Toronto2. Vancouver3. Montréal
Latin AmericaTop-Ranked Metros:1. São Paulo2. Mexico City
2017 Rank Metro 2016 Rank1 Los Angeles 12 Dallas/Fort Worth 33 New York 24 Washington, D.C. 85t Atlanta 65t San Francisco 46 Seattle 77 Houston *8t Toronto 58t Boston 108t Denver 99 Chicago 11
10 Miami/South Florida 1411 Austin 1212 Sao Paulo 1313 Nashville *14 Phoenix 1615 Tampa *
Source: CBRE Research. CBRE Americas Investor Intentions Survey, 2017. *Not top-ranked Metro in 2016
38 STATE OF THE STATES: ECONOMIES AND CRECBRE
U.S. INDUSTRIALCOMPLETIONS VS. NET ABSORPTION
Source: CBRE EA. *Forecasted
39 STATE OF THE STATES: ECONOMIES AND CRECBRE
U.S. INDUSTRIALAVAILABILITY RATE
Source: CBRE EA. *Forecasted
40 STATE OF THE STATES: ECONOMIES AND CRECBRE
U.S. RETAILCOMPLETIONS VS. NET ABSORPTION
Source: CBRE EA. *Forecasted
41 STATE OF THE STATES: ECONOMIES AND CRECBRE
U.S. RETAILAVAILABILITY RATE
Source: CBRE EA. *Forecasted
42 STATE OF THE STATES: ECONOMIES AND CRECBRE
U.S. RETAILRENT GROWTH
Source: CBRE EA. *Forecasted
43 STATE OF THE STATES: ECONOMIES AND CRECBRE
U.S. RETAILRENT GROWTH
Source: CBRE EA.
Rank Metro Rent Growth (YoY, %)
1 San Jose 6.9%
2 Honolulu 6.7%
3 Oakland 6.3%
4 West Palm Beach 6.3%
5 Oklahoma City 6.0%
6 Portland 5.8%
7 Fresno 5.7%
8 Houston 5.6%
9 Austin 5.6%
10 Fort Worth 5.4%
44 STATE OF THE STATES: ECONOMIES AND CRECBRE
U.S. OFFICECOMPLETIONS VS. NET ABSORPTION
Source: CBRE EA. *Forecasted
45 STATE OF THE STATES: ECONOMIES AND CRECBRE
U.S. OFFICEVACANCY RATES
Source: CBRE EA. *Forecasted
46 STATE OF THE STATES: ECONOMIES AND CRECBRE
U.S. OFFICERENT GROWTH
Source: CBRE EA. *Forecasted
47 STATE OF THE STATES: ECONOMIES AND CRECBRE
U.S. OFFICERENT GROWTH
Source: CBRE EA.
Rank Metro Rent Growth (YoY, %)
1 Austin 8.5%
2 Oakland 8.3%
3 San Jose 7.3%
4 Boston 7.3%
5 Atlanta 6.1%
6 Orange County 5.6%
7 Portland 5.6%
8 Phoenix 5.3%
9 Nashville 5.2%
10 Riverside 4.6%
48 STATE OF THE STATES: ECONOMIES AND CRECBRE
APARTMENTCOMPLETIONS VS. NET ABSORPTION
Source: CBRE EA. *Forecasted
49 STATE OF THE STATES: ECONOMIES AND CRECBRE
APARTMENTVACANCY RATES
Source: CBRE EA. *Forecasted
50 STATE OF THE STATES: ECONOMIES AND CRECBRE
APARTMENTRENT GROWTH
Source: CBRE EA. *Forecasted
51 STATE OF THE STATES: ECONOMIES AND CRECBRE
APARTMENTRENT GROWTH
Source: CBRE EA.
Rank Metro Rent Growth (YoY, %)
1 Sacramento 8.6%
2 Salt Lake City 4.8%
3 Honolulu 4.8%
4 Fort Worth 4.5%
5 Orlando 4.4%
6 Long Island 4.3%
7 Seattle 4.2%
8 Raleigh 4.1%
9 Phoenix 3.9%
10 Atlanta 3.9%
52 STATE OF THE STATES: ECONOMIES AND CRECBRE
WHAT ABOUT….SUPPLY
• Yes, it’s important
• But secondary
• How do the policies in your community interact with the market?
Source: CBRE Research.
OUTLOOK
54 STATE OF THE STATES: ECONOMIES AND CRECBRE
OUTLOOKGEOPOLITICS MATTER, BUT NOT LIKE YOU THINK
Source: U.S. Bureau of Labor Statistics, Q4 2016.
-6%
-4%
-2%
0%
2%
4%
6%Y-o-Y % Change Recession Nonfarm Emp.
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2017
2016
REAGAN SHOT
FALKLANDS WAR
US EMBASSY IN BEIRUT BOMBED
CHERNOBYL DISASTER
GLASTNOSTIN USSR
BERLIN WALL FALLS IRAQ INVADES
KUWAIT
GULF WAR STARTS FALL OF THE
SOVIET UNION
EUROPEAN UNION BEGINS
BOSNIAN WAR ENDS
EUROZONE CREATED
9/11US INVASION
OF IRAQ
RUSSO-GEORGIAN WAR
OBAMA ELECTED
SYRIAN WAR
JAPANESE TSUNAMI
ISIS EMERGES
CRIMEA ANNEXED
PARIS ATTACKS
BREXIT VOTE
NAFTASIGNED
HURRICANE KATRINA
BUSH I ELECTED
CLINTON ELECTED
BUSH II ELECTED
TRUMP ELECTEDPC INTRO
55 STATE OF THE STATES: ECONOMIES AND CRECBRE
OUTLOOKEMPLOYMENT AND INTEREST RATES
Source: CBRE Research, Moody’s Analytics.
-6
-4
-2
0
2
4
6Fed Funds Rate (%)
2.0%
1.6%
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2017
2016
Federal Funds Rate Deviation From Trend
2.8% 3.3%
Recession
56 STATE OF THE STATES: ECONOMIES AND CRECBRE
HISTORICAL UNEMPLOYMENTGEORGIA VS. UNITED STATES
Source: Bureau of Labor Statistics
CONCLUSION
58 STATE OF THE STATES: ECONOMIES AND CRECBRE
CONCLUSIONLAST THOUGHTS
• Outlook is positive on global and national level
• U.S. set for a good year
• Cycle has some life left in it
• Watch FX and interest rates
• Keep in mind people and place making
Source: CBRE Research.
THANK YOU!
Darin MellottDirector, Research and AnalysisCBRE | Southwest Region