Please read the instructions printed at the end of this form. One of these sheets, fully completed, should be attached to the assessed work of each candidate.

Unit Title Introducing media products and audiences Unit

Code J/504/0521 Year 2 0 1 5

Centre Name South Devon College Centre Number 5 4 3 5 9Candidate Name Domonic Clark Candidate Number

Teacher commentPage

No./Evidence locationPass Merit Distinction

Learning Outcome 1: Understand media products and the institutions that create themP1: Learners explore a media institution of their choice to find out about the institution’s:a) ownershipb) productsc) competitors

You have produced a glossary of terms about organisations and their types of company structure. You have given several real life examples. Excellent work!

Your glossary has led onto you identifying your chosen institution’s structure, products and competitors. You have successfully addressed the institution Lucas film/Disney’s ownership.You have given detail of Lucas film/Disney’s many products and shown good knowledge of it’s structure. Excellent work Dom.

Grade

P

P2:Learners choose one media product that is produced by the institution they have explored, and investigate its:a) purposeb) genrec) contentd) meaning e) production process

M1: Learners use correctmedia terminology intheir investigations. Theydemonstrate a goodunderstanding of theconventions of the mediaproduct’s genre, andtheir understanding issupported by exampleswithin the chosen media

D1: Learners’ investigationsshow a thoroughunderstanding of therelationship betweenpurpose, content andmeaning

Very good subject terminology and writing style throughout. Very good spelling, punctuation and grammar.An excellent report here Dom, very well written.You’ve explored the film’s purpose, genre, content and meaning to a high standard and used appropriate terms illustrating your understanding of the generic conventions of science-fiction and action films. You have also researched the pre-production, production and post-production stages of the movie.

Grade

J/504/0521/URSOxford Cambridge and RSA Examinations

OCR Level 2 Cambridge Technical in MediaUnit 01 Introducing media products and audiences

Unit Recording Sheet

product You’ve explored the film, matching content with meaning through genre conventions and using subject terminology to good effect.

D

Assessment Criteria Teacher comment Page No./Evidence

locationPass Merit Distinction

Learning Outcome 2: Understand the relationship between media products and their target audienceP3: Learners investigate the target audience for their chosen media product, identifying the audience’s: a) gender b) age c) lifestyle d) spending power

M2: Learners’ investigations of the target audience show a good understanding of the relationship between the target audience and their chosen media product

You have gathered reliable data which includes age,

gender, lifestyle and spending power gathered from

the reputable website YouGov. This is supported

with summative comments and opinions to support

data and general evaluative comments which shows

your understanding of how the target audience has a

relationship with the film on a slide presentation.

This could more detailed in places but the three

pieces of work submitted, collectively gain you the

Merit grade as you have shown the relationship

between the audience and the film (some being new

fans and others being fans from when the Star Wars

movies began).

Grade

M

Learning Outcome 3: Understand how media products are distributed and promoted

J/504/0521/URSOxford Cambridge and RSA Examinations

P4: Learners explore how their chosen media product reaches its intended audience by investigating the product’s: a) distribution channels b) advertising

This is Merit quality work Dom, you have concisely gathered information on the trailers and marketing leading up to the release of the film followed by some other distribution outlets. This is supported by reference to how new technology helped in the process, but this part could be more detailed.You have discussed the various distribution channels the Star Wars film has used and commented on their marketing campaign which includes Force Friday merchandise events and TV spots. Good work!

Grade

P

J/504/0521/URSOxford Cambridge and RSA Examinations

Assessment CriteriaTeacher comment

Page No./Evidence

locationPass Merit Distinction

Learning Outcome 4: Understand ethical, legal, and regulatory issues associated with media productsP5: Learners demonstratetheir understanding of their chosen media product by explaining: a) the product’s effect on

the audience b) relevant representation

issues c) relevant legal and/or

ethical issues

M3: Learners’ investigations of their chosen media product demonstrate a good understanding of how legal and ethical constraints affect the product. They give at least one example of how a relevant regulatory body affects their chosen media product

You have examined your film, making comment on the effect on the audience, any representation issues of the main characters and legal & ethical considerations when making the film. You have, for example, analysed the effect of swearing and violence on the audience from this film. There is a description of the how the movie considered and worked along the guidelines. You have gone on to describe BBFC regulatory body guidelines for this film and linked this to you film.

Grade

M

Overall Grade D

Completed by: Date :

Please tick to indicate this work has been standardised internally

Please note: This form may be updated on an annual basis. The current version of this form will be available on the OCR website (www.ocr.org.uk).

Guidance on Completion of this Form1 One sheet should be used for each candidate.2 Please ensure that the form is fully completed.3 Please enter specific page numbers where evidence can be found in the portfolio, or where electronic evidence is being submitted, the location of this.

J/504/0521/URSOxford Cambridge and RSA Examinations