GCD-Week4-Facebook-Session
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Transcript of GCD-Week4-Facebook-Session
Facebook Overview and Case Studies
Keith Feighery
Outline
• General Points to Consider when engaging with Social Media
• Facebook Overview• Critique Case Studies (Aesthetic and Content)• Running Competitions• Using Facebook Applications• Questions and Answers
Devising a Social Media Strategy
• Core Components of a Social Media Programme– Know your target audience– Plan goals and aims of campaign (Business Goals)– Think about the tone, voice and personality to adopt– Choose your platforms carefully– Think about the type of content to use on each platform– Take risks – not everything will work– Connect to other channels
Interacting on Social Media
Key to understanding how to leverage social media, is to acknowledge the behavioural shift in online usage patterns
Be Social – Interact with People & Solicit Feedback and Responses
Be Entertaining, Informative or Offer Something of VALUE to Followers
Facebook Pages
Technical Specs of Pages
Technical Spec for Pages
Reasons you Liked
Case Studies
D4Hotels.ie
Penneys
WestCoast Cooler – Thursday Club
Kellys Hotel
Paul Sheeran Jewellers
CopperFace Jacks
Wright Venue
Wright Venue – Like Us
Wright Venue - Wall
Wright Venue - YouTube
Cully and Sully
Cully and Sully
Click Like to Vote
Non-Profits Leveraging Facebook
(Some before and afters)
Irish Wildlife Trust - Before
Irish Wildlife Trust - Now
Breast Cancer Ireland - Before
Breas Cancer Ireland - Now
Barnardos - Before
Barnardos - Now
Trocaire – Before
Trocaire - Now
Selling Goods on Facebook
Puddleducks
Selling on FacebookFacebook eCommerce Apps
Payvment
Payvment Facebook App
Facebook Competitions
What you are not allowed to do
• Running competitions directly on a Facebook Page.• You are required to use a competition application must not run a competition
directly on your Wall.• Having users automatically enter by ‘Liking’ a Page.• You may have them first ‘Like’ your Page but this must lead on to entering a
properly set up competition.• Conditioning entry in the promotion upon a user providing content on
Facebook, such as posting on a Wall of a Page, uploading a photo, posting a status update (such as asking Friends to ‘Like’ the Page).
• Any interaction a user takes must be using the competition application and not directly on your Page.
• Notifying winners on their Facebook Wall. Most people do not realise that Facebook requires that you notify the winner by email or other means, but not using Facebook in any way to do so.
Facebook Guidelines
• You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as posting on a Wall of a Page, uploading a photo, or posting a status update.
• You can: Use a third party application to condition entry to the promotion upon a user providing content to the application. For example, you may administer a photo contest whereby a user uploads a photo to a third-party application to enter the contest.
• You cannot: Administer a promotion that users automatically enter by liking your Page, checking in to your Place or connecting to your Platform integration.
• You can: Require entrants to like your Page, check in to your Place or connect to your Platform integration before they provide their full entry information, such as name and contact information.
• You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.
• You can: Collect an email or address through the third-party application for the promotion in order to contact the winner by email or standard mail.
• You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion.
Landing and Custom Page Apps
iFrame App
Iframe App
PageModo
Shortstack
ShortStack App
Facebook Third Party Tools
Wildfire Apps
Involver
Fanappz.com
Facebook eCommerce Apps
ShopTab
EasyPromos
EasyPromos
Thank You
Contact Details
www.linkedin.com/in/keithfeighery
www.twitter.com/kfeighery
www.faceboook.com/keith.feighery
086 6070274