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GAUC 2016 - 13 april Training Day OrangeValley
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Transcript of GAUC 2016 - 13 april Training Day OrangeValley
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GRENSVERLEGGEND
IN ONLINE MARKETING
Relevante klantervaring op alle apparaten
Twan Lammers & Loes van Bekkum 12 April 2016
Analyse across device
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Over onsWEBANALYSE
Twan LammersWebanalytics Consultant
Loes van BekkumWebanalytics Consultant
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Over jullie?WEBANALYSE
Wie ben je? Wat is je functie? Wat doe je met Google Analytics? Wat voor mobiele oplossing biedt je aan?
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Welke dimensies ik binnen Google Analytics kan gebruiken om de verschillende apparaten van mijn bezoekers te analyseren. Of er apparaten zijn die significant slechter presteren op mijn website. Of er bepaalde schermformaten zijn waarop mijn website niet goed tot zijn recht komt. Of er nieuwe browsers zijn die ervoor zorgen dat de website niet goed wordt ingeladen.
Vandaag leer ik…WEBANALYSE
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Inleiding
Dimensies Device Analyse
Segmenten Custom Reports
Custom Dimensions User ID
Afsluiting
AgendaWEBANALYSE
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Inleiding
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De bezoeker centraalWEBANALYSE
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Doel van WebanalyseWEBANALYSE
Meer conversies/ verhogen omzet
Meer bezoekers genereren
Conversie percentage verhogen
Hoger rendement uit bestaande
kanalenExtra kanalen
inzetten
Bestaande onderdelen binnen
de website optimaliseren
Website analyseren/ webanalyse, expert review
Doel
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Doel van WebanalyseWEBANALYSE
Meer conversies/ verhogen omzet
Meer bezoekers genereren
Conversie percentage verhogen
Hoger rendement uit bestaande
kanalenExtra kanalen
inzetten
Bestaande onderdelen binnen
de website optimaliseren
Website analyseren/ webanalyse, expert review
GedragDoel
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Dimensies
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Operating System Operating System Screen Resolution Screen Colours Flash Version Java support
Network Service Provider Hostname
Devices Device category Service Provider Operating System Screen resolution
Browser Browser Browser size Browser version
Mobile Mobile device info Mobile device branding Mobile device marketing name Mobile Input selector
Custom Dimensions Break-points (responsive) Orientation Screensize Pixelratio
DimensiesWEBANALYSE
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DimensiesWEBANALYSE
Screen resolution Browser size
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Een hogere resolutie betekent een grotere hoeveelheid pixels op het scherm. De scherpte van het beeld = van het schermformaat X de schermresolutie. De schermresolutie is van invloed op de “fold” van een pagina.
VuistregelsWEBANALYSE
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Device Analyse
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Device AnalyseWEBANALYSE
Segmenteren - Desktop, Tablet, Mobile.
Tip: Zet deze segmenten bij je favorieten.
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Device AnalyseWEBANALYSE
iOS vs. Android
Mobiele Android apparaten hebben gemiddeld een conversiepercentage dat +40% beter is dan mobiele apparaten met iOS.
Operating System Sessies Conversiepercentage
iOS 21.264 0,48%
Android 27.909 0,67%
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Device AnalyseWEBANALYSE
-100,0% -24,2% +5,3% +64,8%
http://bit.ly/iPhone_segment
Model Screen resolution(points)
Screen Size(inches)
iPhone 4 / 4S 320 x 480 3.5
iPhone 5 / 5S 320 x 568 4.0
iPhone 6 375 x 667 4.7
iPhone 6 Plus 414 x 736 5.5
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Device AnalyseWEBANALYSE
= iPhone 5 / 5S
= iPhone 6
= iPhone 4 / 4S
= iPhone 6 Plus
http://bit.ly/iPhone_segment
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Android Shermresolutie 412x732 presteert ruim het beste op Android. Toestellen die hier onder andere onder vallen zijn: Google Nexus 5X, Huawei Nexus 6P, Google Nexus 6(P)
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Device AnalyseWEBANALYSE
http://bit.ly/Android_segment
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Custom reports - DeviceWEBANALYSE
Device category
Operating system
Screen resolution
Mobile Device info
Device category Browser Browser Size
Browser Version
Device
Browser
http://bit.ly/deviceReport
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Custom DimensionsWEBANALYSE
Orientation
Landscape Responsive Breakpoints
Screensize Pixelratio
Portr
ait
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User IDWEBANALYSE
Cross Device meting Koppelen aan de hand van klantnummer Overlap tussen apparaten
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User IDWEBANALYSE
Cross Device meting Koppelen aan de hand van klantnummer Overlap tussen apparaten
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User IDWEBANALYSE
Prospects Beslissing
TV spot
VriendenMobiel zoeken
Radiospot Social
network Social network Tablet
zoeken
PC zoeken
WinkelFamilie
Touch Tell Sell
© OrangeValley
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Contact“Heeft u vragen naar aanleiding van deze presentatie? Neem contact met ons op
en ons team met gespecialiseerde online marketeers staat voor u klaar.”
OrangeValley De Corridor 273621ZA Breukelen030 - 8 200 200 [email protected]
WEBANALYSE
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Twan LammersWebanalytics Consultant
Loes van BekkumWebanalytics Consultant
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Bijlagen
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Desktop Screen ResolutionWEBANALYSE
1366x7681920x1080
1600x9001440x9001280x800
1280x10241680x1050
1024x7681920x1200
1280x7202560x1440
1536x8641360x768
360x6401093x6141280x7681344x8401024x819
1600x12001364x768
Other0 0,075 0,15 0,225 0,3
10,2%0,3%0,3%0,3%0,3%0,3%0,4%0,7%0,8%
1,8%2,0%2,3%2,4%
3,2%5,3%
5,9%6,6%
7,3%9,1%
20,1%20,5%
jan 2016 t/m maart 2016Nederlandbron: http://gs.statcounter.com/
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Mobile Screen ResolutionWEBANALYSE
360x640320x568375x667320x480480x800
720x1280320x534414x736540x960
1080x1920640x360
1280x800360x592320x570480x854412x732480x801
1440x2560360x598357x595
Other0 0,1 0,2 0,3 0,4
9,8%0,3%0,4%0,4%0,4%0,6%0,7%0,9%1,1%1,1%1,4%1,4%1,6%1,6%
2,6%3,4%3,7%
4,2%13,1%
15,4%35,9%
jan 2016 t/m maart 2016Nederlandbron: http://gs.statcounter.com/
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Tablet Screen ResolutionWEBANALYSE
768x10241280x800600x1024800x12801024x600
601x9621024x7681280x752
962x6011024x1366
600x9601366x7681024x552
600x9761280x720
960x600800x1232
1920x1200962x553800x480
Other0 0,2 0,4 0,6 0,8
6,2%0,1%0,1%0,1%0,1%0,2%0,2%0,2%0,2%0,3%0,3%0,4%0,5%0,6%0,7%0,7%0,9%
2,2%2,2%
12,0%72,1%
jan 2016 t/m maart 2016Nederlandbron: http://gs.statcounter.com/