Gatorade Commercial
description
Transcript of Gatorade Commercial
Gatorade CommercialJoe Ammel
http://www.youtube.com/user/whatsg?v=kE1H31FmHV4
Gatorade Commercial
Gatorade Brand
Who is the Speaker
Athletes People looking to perform better in sports
The Audience
That working hard and USING GATORADE products will help an athlete improve over time and perform better.
The Message
They may feel that if professional athletes use the Gatorade products, that they can also use them to get better
If Professional use it to get better, it must be the best avaliable
How does the audience feel?
That adversity can be overcome with hard work and the help of their product.
You don’t have to be an athlete to achieve better results when using Gatorade
What is the speaker portraying?
The credibility in the commercial is that it is a very well known brand
Successful professional athletes use it
Can be found everywhere in stores and at athletic events
Ethos
The logic or reasoning of the add is “look at how Gatorade made a good athlete even better”
Gives people a good reason to consider buying the product
Logos
The emotional part of the add is people seeing some of their favorite athletes
Cinderella story feel
Pathos