Gatekeeping

20

description

Students of NUML Pakistan, Mass Comm semester 1

Transcript of Gatekeeping

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PRESENTERSPRESENTERSPRESENTERSPRESENTERS

Adnan HasanAdnan HasanHaris AwanHaris AwanNeelam SaleemNeelam SaleemSaadat Ali GillaniSaadat Ali GillaniSohail RiazSohail Riaz

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GATEKEEPINGGATEKEEPINGGATEKEEPINGGATEKEEPING

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What is GatekeepingGatekeeping?

• CONTROL ING

• MANAGING

• TRANSFERING

• Information

• News Items

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GatekeepersGatekeepers

Editor

Reporter

Owner

Censor board

Director

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HISTORY

German-American psychologist

Kurt Lewin

• Gatekeeping was identified by him in 1943.He found that rejections could be classified in two ways: 1)Rejecting based on not being worthy of being reported2)Rejecting based on duplicate of other reports on the same thing. David Manning White• In 1950 gatekeeping was officially applied to news. He looked at the factors an editor takes into consideration when deciding which news will make the paper and which news will not.

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Ideological level

Extramedia level

Organization level

Media routines level

Individual level

• In 1955 Sociologist Warren Breed shifted the focus from the individual to institutional level.

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TYPES OF GATEKEEPINGGATEKEEPING

In NewspaperNewspaper• ReportersReporters• EditorsEditors• OwnersOwners• Government Government • Pressure GroupsPressure Groups

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TYPES OF GATEKEEPINGGATEKEEPING

In FilmIn Film

• ProducerProducer• Censor BoardCensor Board• DirectorDirector

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TYPES OF GATEKEEPINGGATEKEEPING

In Newspaper

• If reporter is not allowed to enter because time is over.• Lack of space for editor for publishing of news

In Film

• Script is too large.

• Budget .

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FUNCTIONSFUNCTIONS of gatekeeping

• To limit the information

The boundary of a specific area Restrict in

quantity Extent or access

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FUNCTIONSFUNCTIONS of gatekeeping

• To expand the informationExtend in one or more directions

Exaggerate or make bigger

Add details

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FUNCTIONSFUNCTIONS of gatekeeping

• To reinterpret the informationDifferent viewpoints

Assign a new or different meaning to

New angles

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FUNCTIONSFUNCTIONS of gatekeeping

• Setting AgendaIndividual objectives

A temporally organized plan for matters to be attended to

A list of matters to be taken up

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DISINTERMEDIATION

“is the removal of negotiator” or "cutting out the middleman". Instead of going through traditional distribution channels, which had some type of intermediate (such as a distributor, wholesaler, broker, or agent), companies may now deal with every customer directly, for example via the Internet.

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DISINTERMEDIATION

• C C

• C P

• C P

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Gatekeeping to Gatewatching

• Contrasted Nature• News hole and Space• Interactivity • Focus• Transparency • Publishing speed • Online research skills

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Mythmaking and Effects on Older Media

Myth “the way in which a culture conceptualizes and understands the world through a chain of related concepts”.

• Redundant • Concept of Naturalized• Support authority of the current social order• Justifies positions• Is it innovation?

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Effects on Older Media

• Afraid

• Setting agenda

• Shake up any story

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