INTEGRATED SOCIAL CAMPAIGNS & GAMESADVANCED SOCIAL MEDIA MARKETINGWEEK #3

Gustavo Donda & Don Valdez

GAMES - BASICS

Games x brand’s promise and target behavior

Consider the engagement pyramid Don’t skimp on development Brand campaign or Game campaign?

GAMES

Moving parts Linchpin element vs. Equal contribution

Selection of tactics Examples

MOVING PARTS TECHNOLOGY

Traditional Video Game

Adobe Flash PHP JavaScript Combination

PLATFORMS Web Browser Based Mobile

iOS Android

FEATURES Community &

Asynchronous “Never ending” Virtual Currency

MONETIZATION Virtual Good

Transactions Virtual Stock

Exchange

LINCHPIN ELEMENT VS. EQUAL CONTRIBUTION

Social Media

Optimization

Technology

Platform

Monetization

Features

Social Media Optimization is the focal point of Social Gaming

Everything is secondary

SELECTION OF TACTICS

CRITERIA Making a Good

Game Network Effect Engagement Arbitrage Monetization

VARIATIONS Goals

Creating Awareness Selling Branding Remarketing

Type of Brand