GAMING IN COMMUNICATION

-Gaming is an interesting channel for advertisers to reach the difficult to reach target group.-The gaming-public has broadened .Cliché images are fading.

WHY TO USE GAMING ?

58% Of Americans play some kind of a computer/videogame

Source: 2006 Frank N. Magid Associates, Inc.

GUITAR HERO III IS A SANDWICH MAN

http://www.youtube.com/watch?v=YJ7f1W_nEiM

In-game advertising (IGA) Refers to advertising in video games. IGA differs from advergaming, which refers to a game specifically made to advertise a product.

PRODUCT PLACEMENT

STATIC IN GAME ADVERTSING

DYNAMIC IN GAME ADVERTISING

•Derived from product placement in movies•SIGA and DIGA•SIGA : you have to place the promotional assets at least 7 or 8 month before the release of the game, timing problem because the campaigns.•-Advantages : Surveys show that this way of advertising is “non intrusive” and gives more realism.

SKRILLEX IS NOW AVIDEO GAME CHARACTER

http://www.skrillexquest.com/

Advergame:A video game dedicated to a particular brand, product, or marketing message by integrating it into the game.

Consoles (80’s) :

- The first branded game was a freeware.- In the early 90’s they where sold as classic video games on console.

Flash Games (2000’s) :

- Adobe Flash was a good way to reduce the development costs and brocast by the growing bandwith of the internet.

Social Networks (since 2005) :

- Social Networks were a great way to allow players to invite friends, challenge people or share the game to their contact list.

SmartPhone Application :

- Like for the flash games, most of time the advergames on iphone can be downloaded freely on the Appstore.

Events :

- Events activation are interesting because of the video sharing, the more impressive, the more shared…

http://www.youtube.com/watch?feature=player_embedded&v=nOtWppRMzjQ

Events :

- SMART PONG EV

https://www.youtube.com/watch?v=5NO5ojerwNc

TYPES OFGAMEPLAY

Adventure game

A Simulation

A board game

An action game

An arcade game

A Puzzle / Action Puzzle game

A Quizz

CASE ELECTRABEL SWITCH-OFF

ELECTRABEL SWITCH-OFF :

https://www.electrabel.be/nl/particulier/gas-elektriciteit-stroom-leverancier-prijs-energie/smartenergybox-game

http://www.youtube.com/watch?v=9JOG_n_rYyE